Brand consultant salary

What does a Brand Consultant do?

As a brand consultant, you work on developing and strengthening the company's brand. This involves analyzing the market, competitors, and target audiences to create strategies that increase the visibility and value of the brand. A brand consultant may also work on communication strategies, marketing campaigns, and advising companies on how best to position themselves in the market.

Salary for Brand Consultants

The average salary for a brand consultant is 54 200 SEK per month. However, there is a noticeable difference between genders. Men in the profession earn an average of 55 200 SEK, while women earn 51 900 SEK, meaning that women earn 94% of what men do. It is also worth noting that the average salary has increased from 52 500 SEK to 54 200 SEK since the last measurement.

Salary Distribution within the Profession

The highest salary for a brand consultant is 57800 SEK. This salary belongs to a man working as a private sector executive with a doctoral degree. On the female side, the highest salary is 54100 SEK. The lowest salary for a brand consultant is 44600 SEK, belonging to a woman working as a private sector worker with a high school education of up to 2 years. The lowest salary for a man in the same profession is 45300 SEK.

Education and Requirements

To become a brand consultant, a higher education is usually required, preferably in marketing, communication, or economics. Many employers also view experience in the field positively, which may mean starting in a junior role and then advancing. It is also advantageous to have good knowledge of digital marketing and social media, as these areas are becoming increasingly important in brand building.

Key Traits and Skills

To succeed as a brand consultant, one must be analytical and creative. You need to be able to understand and interpret market data, as well as develop innovative and effective strategies. Communication skills are also crucial, as you often work closely with various departments within the company and with external partners and clients.

Benefits and Working Conditions

Benefits can vary depending on the employer, but many brand consultants can expect to have access to benefits such as paid training, a mobile phone, and sometimes even a company car. These benefits can be an important part of the total compensation package and help make the profession attractive.