How much does a Brand consultant make

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  2. Brand consultant

Brand consultant

56 200 kr

Other civil engineering professions

47 800 - 64 000 kr / month

Women earn 94% of what men do.

Tekniskt arbete

What will be the salary after tax?

Salary progression Brand consultant

Average salary 56 200 kr
Males 57 200 kr
Females 53 800 kr
1 Likes 0 Comments 38 Vacant jobs ->

What does a brand consultant do? – Tasks and work environment

A brand consultant works on developing, positioning, and managing the brands of companies and organizations. Tasks often include strategic advice on brand identity, conducting market analyses, and developing communication plans. The consultant also assists with launches, name changes, and rebranding projects, ensuring that the brand is consistent and clear across all channels. The work is usually project-based, often in close collaboration with management teams, marketing departments, and creative teams. The work environment is generally office-based, but the workday may also include client meetings, workshops, and travel, especially at larger consulting firms or international assignments.

Salary development over time

salaries for brand consultants have shown a stable and clear increase over recent years. In 2022, the average salary was 52,500 SEK per month, increasing to 54 200 in 2023. In 2024, the average salary has risen further to 56 200, which corresponds to a total increase of about 7% over the three-year period. This salary growth is driven mainly by increased demand for strategic brand expertise as more companies recognize the importance of a strong brand in a competitive market. Specialized skills, experience with international projects, and higher education levels have also contributed to rising salaries in the profession. The market for qualified brand consultants remains strong, suggesting that salaries may continue to increase at the same pace in the future.

Brand consultant salary – complete overview

  • Average salary: 56 200 SEK/month
  • Lowest salary: 47,800 SEK/month
  • Highest salary: 64,000 SEK/month
  • Hourly rate: 338 SEK/hour
  • Gender differences: Women earn 53 800 SEK, men 57 200 SEK (women earn 94% of men's salary)
  • Regional differences: Data varies depending on region and employer

Education and qualifications

A brand consultant typically has an academic background in marketing, economics, communication, or a related field, often at the bachelor’s or master’s level. Some roles require experience in strategic work and project management, while others can start through trainee programs or internships. Specialized knowledge in brand strategy, business development, or digital marketing is often advantageous and sought after by employers.

  • Bachelor’s degree (3 years) or master’s degree (5 years) in marketing, economics, communication, or similar
  • Certifications or courses in brand strategy and business development
  • Internships or trainee programs at agencies or marketing departments
  • Prerequisites: High school diploma and often work experience in marketing
  • Opportunities for self-study and online courses for further specialization in brand development

Many brand consultants work closely with both creative and analytical teams and often serve as a bridge between strategy and creativity. The role requires both business acumen and understanding of consumer psychology, making it particularly dynamic for those who enjoy cross-functional collaboration.

– statsskuld.se

Common benefits and compensations

In addition to base salary, benefits such as occupational pension, wellness allowances, flexible working hours, and sometimes bonuses linked to projects or performance are often offered. Opportunities for remote work and professional development are also common, especially at larger employers and consulting firms.

Competition and challenges

The competition for the most attractive assignments and positions for brand consultants is high, especially in metropolitan areas where many companies and agencies operate. The industry is rapidly changing, requiring continuous updating of knowledge in digital media, consumer behavior, and brand law. Another challenge is balancing strategic long-term planning with rapid external changes, while clients’ expectations for measurable results and ROI increase. Success requires both creativity and analytical skills, as well as strong communication abilities.

Tips for aspiring brand consultants

To succeed as a brand consultant, it’s important to combine strong analytical skills with creative thinking. Being attentive and communicative helps to understand clients’ and market needs. Building a broad network and staying updated on trends in marketing and brand development provide competitive advantages. The ability to work structurally and project-oriented facilitates collaboration on complex assignments. Self-leadership and initiative are crucial for driving projects forward and delivering results. Good business sense also helps create value for clients and develop long-term relationships. Finally, being solution-oriented and flexible when new challenges arise is advantageous.

Key facts about brand consultants

  • Average salary: 56 200 SEK/month
  • Salary range: 47,800–64,000 SEK/month
  • Education level: Bachelor’s or master’s in marketing/economics
  • Work environment: Office-based, often project- and team-oriented
  • Demand: 564 job openings in the profession according to latest data

Career paths and future prospects

After three to five years in the profession, there are good opportunities to advance to senior consultant roles, project manager, or responsible for brand strategy at larger companies. With experience, doors also open to roles such as brand manager or business area manager, especially for those with specialized skills in digital strategy or international brand development. According to the Swedish Public Employment Service, the outlook is positive, with continued high demand for qualified brand consultants and good opportunities for career development in both private and public sectors.

Frequently asked questions about brand consultants

  • What does a brand consultant earn?
    - A brand consultant has an average salary of 56 200 SEK per month, but the salary varies between 47,800 and 64,000 SEK depending on experience and education level.
  • What education is required to become a brand consultant?
    - Usually, a bachelor's or master's degree in marketing, economics, communication, or similar field is required.
  • Are there gender differences in salaries for brand consultants?
    - Yes, women earn an average of 53 800 SEK and men 57 200 SEK, which means women earn 94% of men's salaries.
  • What is the job market like for brand consultants?
    - Demand is good, with 564 job openings in the profession according to the latest survey.
  • What does a brand consultant do at work?
    - Tasks include strategic advising, analysis, brand development, and communication planning.
  • What career paths are available after a few years in the profession?
    - Opportunities include advancing to senior consultant, project manager, or brand manager.
  • What benefits are usually offered?
    - Common benefits include occupational pension, wellness allowance, bonuses, and options for remote work.

Richard Andersson

Richard Andersson - 2025-07-08 11:45:28

Occupation
Who has the highest salary?
The highest salary for a Brand consultant is 64000 kr. This salary belongs to a man working in the Privately employed officials with a postgraduate education. The highest salary for a woman in this profession is 63300 kr.
Who has the lowest salary?
The lowest salary for a Brand consultant is 47800 kr. This salary belongs to a woman also working in the Privately employed officials. The lowest salary for a man in this profession is 51300 kr.
Salary distributed by age and sector
Age Women's salary as a percentage of men's Base salary Monthly salary
18-24 36800 kr 37700 kr
25-34 95% 46800 kr 47700 kr
35-44 97% 54700 kr 56000 kr
45-54 98% 59300 kr 60500 kr
55-64 96% 60200 kr 61500 kr
65-68 61400 kr 62200 kr
Snitt 94% 55000 kr 56200 kr
* Empty columns indicate that the statistical data was insufficient to allow for a statistically significant conclusion.
Salary per sector
Salary based on education
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About the data

All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.

All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.

Profession Brand consultant has the SSYK code 2149, which we use to match against the SCB database to obtain the latest salary statistics.

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