Tourist curator salary

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  2. Tourist curator salary

Tourist curator salary

47 900 SEK

Planners and investigators etc.

Latest available salary statistics are for 2025. Compare average pay, salary range and related job listings.

30 400 - 62 400 SEK / month

Women earn 92% of what men do.

Administration, ekonomi

Average salary 47 900 SEK/month Monthly gross salary
Salary range 30 400 - 62 400 SEK Latest available range Data year 2025 Latest published dataset

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Calculate take-home pay for Tourist curator 47 900 SEK/month prefilled Calculate gross salary for Tourist curator Start from net pay More salary pages Browse more roles Open jobs for Tourist curator 325 matching jobs in Administration, ekonomi

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Salary trend About the role What does a Tourist Director do? – Tasks and work environment Salary development over time Tourist Director salary – complete overview Open jobs Related occupations About the data FAQ

Salary progression Tourist curator

Average salary 47 900 kr
Males 50 500 kr
Females 46 600 kr
1 Likes 0 Comments 325 Vacant jobs ->

What does a Tourist Director do? – Tasks and work environment

A Tourist Director primarily works on developing, coordinating, and marketing tourism activities within a municipality, region, or organization. Tasks often include planning and implementing projects to promote the tourism industry, analyzing tourism statistics, collaborating with various stakeholders in the business sector, and developing strategies to attract more visitors. The role also involves informing and guiding both Swedish and international tourists, as well as ensuring that tourist information is current and accessible. The work environment is often office-based but may also include fieldwork, meetings with partners, and participation in events.

Salary development over time

Over the past three years, the salary for a Tourist Director has shown steady growth. In 2022, the average salary was 43,200 SEK per month, rising to 46 500 SEK in 2023 and further to 47 900 SEK in 2024. This represents a total increase of approximately 7.6% over the period. This positive trend can largely be explained by increased demand for qualified planners in the tourism sector, as well as general salary increases within the group of "Planners and Investigators." Factors such as higher education levels and expanded job responsibilities have also contributed to salary increases for Tourist Directors. Although some gender pay gap remains, women's salaries are approaching those of men more and more.

Tourist Director salary – complete overview

  • Average salary: 47 900 SEK/month
  • Lowest salary: 30,200 SEK/month (female, public sector, pre-secondary education)
  • Highest salary: 60,200 SEK/month (male, municipal sector, doctoral degree)
  • Hourly wage (average): 280 SEK
  • Men's average salary: 50 500 SEK/month
  • Women's average salary: 46 600 SEK/month
  • Women earn: 92% of what men do

Education and qualifications

To work as a Tourist Director, a university degree in tourism, urban planning, economics, cultural geography, or related fields is usually required. Many employers also value experience in project management, marketing, or public administration. Internships within the tourism industry or similar roles are highly beneficial, and additional training in digital communication or sustainable tourism can be advantageous.

  • Bachelor's degree in tourism, urban planning, economics, or similar (3 years)
  • Courses in project management or marketing
  • Work experience in tourism, public sector, or similar fields
  • Internship during studies is strongly recommended
  • Digital skills and language skills are often advantageous

Many Tourist Directors have backgrounds in both urban planning and the cultural sector, which makes the profession particularly multifaceted. The role often requires balancing tradition and innovation, and quickly adapting to changing visitor trends.

– statsskuld.se

Common benefits and compensations

Tourist Directors are often offered benefits such as wellness allowances, flexible working hours, pension schemes, and opportunities for professional development through courses and conferences. In some cases, additional vacation days and subsidized meals are included, especially in the public sector.

Competition and challenges

The competition for positions as a Tourist Director is considered moderate, with a recruitment situation characterized by balance according to the Swedish Public Employment Service's forecasts. Demand for the profession is expected to remain unchanged over the next five years, meaning the number of available positions and applicants will stay relatively equal. A challenge is that the tasks often require both broad competence and specialized knowledge, particularly in digital marketing and sustainability. Additionally, high demands are placed on collaboration skills, as the role involves close contact with many stakeholders. For those looking to advance, expanding networks and continuously updating skills can be advantageous.

Tips for aspiring Tourist Directors

To succeed as a Tourist Director, it is good to combine analytical skills with social competence and a genuine interest in community development. Being communicative and able to express oneself well, both in writing and speaking, is crucial for building trust with visitors and partners. Good organizational skills facilitate managing multiple projects simultaneously, and curiosity about digitalization provides advantages as the industry evolves. Flexibility and solution-oriented thinking are also beneficial, as tasks often vary and require quick decisions. Networking and building relationships with other actors in tourism and business increase opportunities for development. Finally, having an interest in sustainability and constantly seeking ways to improve visitor experiences is important.

Key facts about Tourist Directors

  • Salary range: 30,200–60,200 SEK/month
  • Average salary: 47 900 SEK/month
  • Education level: Bachelor's degree in tourism, urban planning, or economics
  • Work environment: Office-based, often with fieldwork
  • Demand: Moderate and unchanged according to forecast

Career paths and future prospects

After three to five years in the profession, a Tourist Director can advance to roles such as operations manager, project leader for larger regional tourism initiatives, or manager within municipal tourism. There are also opportunities to specialize in areas like sustainable tourism, destination development, or digital marketing. The Swedish Public Employment Service's forecasts show that demand for planners and investigators within administration and tourism is expected to remain unchanged in the coming years, with a continued balanced job market. With approximately 758 job openings in the field, opportunities for employment are good, especially for those combining formal education with practical experience and digital skills.

Frequently asked questions about Tourist Directors

  • What does a Tourist Director earn?
    - The average salary for a Tourist Director is 47 900 SEK per month.
  • What are the salary differences between men and women?
    - Men earn an average of 50 500 SEK and women 46 600 SEK, which means women earn 92% of men's salary.
  • What education is required to become a Tourist Director?
    - Usually, a bachelor's degree in tourism, urban planning, economics, or similar fields is required.
  • What are the future prospects for the profession?
    - Demand is considered moderate and unchanged over the next five years according to the Swedish Public Employment Service.
  • Are there many job openings for Tourist Directors?
    - Currently, there are approximately 758 job openings within the profession.
  • What is the highest and lowest salary for a Tourist Director?
    - The highest salary is 60,200 SEK and the lowest is 30,200 SEK per month.
  • What benefits are common for Tourist Directors?
    - Common benefits include wellness allowances, flexible working hours, and professional development opportunities.

Richard Andersson

Richard Andersson - 2025-07-06 20:34:39

Occupation
Who has the highest salary?
The highest salary for a Tourist curator is 62400 kr. This salary belongs to a man working in the Municipal sector with a postgraduate education. The highest salary for a woman in this profession is 59800 kr.
Who has the lowest salary?
The lowest salary for a Tourist curator is 30400 kr. This salary belongs to a man working in the Government sector. The lowest salary for a woman in this profession is 31900 kr.
Salary distributed by age and sector
Age Women's salary as a percentage of men's Base salary Monthly salary
18-24 98% 31500 kr 32600 kr
25-34 94% 41200 kr 41700 kr
35-44 93% 46200 kr 46700 kr
45-54 93% 49700 kr 50100 kr
55-64 90% 50900 kr 51300 kr
65-68 93% 51400 kr 51800 kr
Snitt 92% 47500 kr 47900 kr
* Empty columns indicate that the statistical data was insufficient to allow for a statistically significant conclusion.
Salary per sector
Salary based on education
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About the data

All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.

All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.

Profession Tourist curator has the SSYK code 2422, which we use to match against the SCB database to obtain the latest salary statistics.

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Salary, Taxes, and Fees
Net salary 31 390
Net salary
31 390
Taxes
11 718
Fees
12 582

With our Swedish tax calculator, you can easily calculate your after-tax income (net salary).

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* Updated with 2026 taxes

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