Image that illustrates Salesmen, insurances

Salesmen, insurances

51 300 kr

Insurance salespeople and advisors

42 300 - 65 700 kr / month

Women earn 85% of what men do.

Administration, ekonomi

What will be the salary after tax?

Salary progression Salesmen, insurances

Average salary 51 300 kr
Males 55 600 kr
Females 47 200 kr

What does an insurance salesperson do? – Tasks and work environment

An insurance salesperson works with selling various insurance solutions to both private individuals and businesses. Tasks include advising, analyzing customer needs, preparing quotes, and managing contracts. The role involves daily contact with clients via phone, digital meetings, or in person. Staying updated on current insurance products and regulations is essential. The work environment is usually office-based with a high pace, where results and customer satisfaction are prioritized.

Salary development over time

Salaries for insurance salespeople have shown steady growth in recent years. The average salary was 47,400 kr per month in 2022 and increased to 49 500 kr during 2023. In 2024, the average salary has reached 51 300 kr, representing an increase of approximately 8.2% over three years. The salary development is driven primarily by high demand for qualified sales expertise within the insurance industry and increased requirements for advice and tailored customer solutions. Differences in education and experience also influence salary levels, as does competition among different players for skilled salespeople.

Insurance sales salary – complete overview

  • Average salary: 51 300 kr/month
  • Lowest salary: 42,300 kr/month (female, private sector, high school diploma)
  • Highest salary: 65,700 kr/month (male, private employment, post-secondary education 3+ years)
  • Hourly wage: 309 kr
  • Women: 47 200 kr/month
  • Men: 55 600 kr/month
  • Women earn: 85% of what men do

Many insurance salespeople develop in-depth knowledge of both finance and law, which often leads them to roles such as insurance specialists, product developers, or even leadership positions within banking and finance. Their broad competence and customer contact open doors to multiple career paths.

– statsskuld.se

Education and qualifications

To work as an insurance salesperson, a high school diploma with a focus on economics or social sciences is usually required, but many employers prefer post-secondary education in economics, insurance, or law. Industry-specific certifications and internal training are often mandatory, especially if the role involves advising. Practical experience in sales or customer service is highly meritorious.

  • High school diploma: Economics or social sciences recommended
  • Post-secondary education: 1–3 years in economics, insurance, or law
  • Industry certifications: Examples include SwedSec's advisor license
  • Internship/trainee: Common for new hires
  • Prerequisites: Good communication skills and sales experience are advantageous

Common benefits and compensation

Insurance salespeople often receive performance-based variable pay in addition to base salary, including bonuses and commissions. Typical benefits include occupational pension, wellness allowance, subsidized lunch, and sometimes company cars. Some employers also offer skills development, insurance packages, and flexible working hours.

Competition and challenges

The profession demands high achievement and customer satisfaction, which can create a pressured work environment. Competition for customers is fierce, especially in larger cities where multiple insurance companies operate. Digitalization has transformed the sales process, requiring salespeople to quickly adapt to new technical tools and working methods. Building long-term customer relationships while reaching high sales targets is a challenge that requires resilience and flexibility.

Tips for those aspiring to become insurance salespeople

To succeed as an insurance salesperson, it is beneficial to be communicative and able to tailor your message to different customer types. Strong drive and result focus facilitate meeting sales goals, while the ability to build trust is crucial for long-term customer relationships. Being attentive and analytical helps identify the customer's true needs, leading to better advice and more sales. Self-leadership and stress management are important qualities for thriving in the often performance-driven environment. Invest in developing both product knowledge and sales techniques – this provides confidence in customer meetings. Continuous education, such as industry courses or licenses, further enhances competitiveness.

Key facts about insurance salespeople

  • Education level: High school or post-secondary recommended
  • Work environment: Office-based, often with high pace and customer contact
  • Work form: Fixed salary with commission or bonus
  • Demand: 758 job openings in the field
  • Special skills: Advising, sales techniques, industry certifications

Career paths and future prospects

After three to five years as an insurance salesperson, roles such as insurance advisor, team leader, or product manager become possible. Many also choose to specialize in corporate insurance or work in training and coaching new employees. According to the Swedish Public Employment Service's forecast, there is no precise assessment for this specific profession due to limited data, but within the broader field, 758 job openings are reported, indicating ongoing demand. Digitalization and increased complexity of insurance products are expected to create new opportunities for those willing to develop and broaden their skills.

Frequently asked questions about insurance salespeople

  • What does an insurance salesperson earn?
    - The average monthly salary is 51 300 kr, but it varies depending on experience and education.
  • How big is the salary gap between men and women?
    - Women earn an average of 47 200 kr while men earn 55 600 kr, which is 85% of men's salaries.
  • What education is required to become an insurance salesperson?
    - A high school diploma is the minimum, but post-secondary education and industry certifications are advantageous.
  • What career opportunities exist within the profession?
    - After a few years, one can advance to advisor, team leader, or product manager.
  • What is the job market like?
    - There are 758 job openings in the field, indicating strong demand.
  • What are the most common benefits?
    - Bonuses, occupational pension, wellness allowance, and sometimes company cars.
  • What influences salary the most?
    - Experience, education level, employer, and geographic area have the greatest impact on salary.

Who has the highest salary?
The highest salary for a Salesmen, insurances is 65700 kr. This salary belongs to a man working in the Privately employed officials with a post-secondary education, 3 years or more. The highest salary for a woman in this profession is 56100 kr.
Who has the lowest salary?
The lowest salary for a Salesmen, insurances is 42300 kr. This salary belongs to a woman also working in the Private sector. The lowest salary for a man in this profession is 48300 kr.
Salary distributed by age and sector
Age Women's salary as a percentage of men's Base salary Monthly salary
18-24 97% 28900 kr 30300 kr
25-34 92% 40000 kr 41500 kr
35-44 85% 52600 kr 54400 kr
45-54 77% 59000 kr 61300 kr
55-64 76% 58900 kr 61300 kr
Snitt 85% 49500 kr 51300 kr
Salary per sector
Salary based on education
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About the data

All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.

All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.

Profession Salesmen, insurances has the SSYK code 3321, which we use to match against the SCB database to obtain the latest salary statistics.

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* Updated with 2025 taxes