Technical salesman

What does a technical salesperson do? – Tasks and work environment

A technical salesperson works with selling technologically advanced products and services to companies and organizations. Tasks include identifying customer needs, presenting solutions, preparing quotes, negotiating, and closing deals. The role often also involves providing technical advice, participating in product development, and training customers on new products. The work mainly takes place in an office environment, but travel to customer visits and trade shows is common. The daily work environment is characterized by a fast pace, close collaboration with colleagues and customers, and demands for good communication skills and technical understanding.

Salary development over time

Salaries for technical salespeople have shown a steady and positive development over the past three years. In 2022, the average salary was 46,700 SEK per month, which increased to 49 600 in 2023 and reached 51 300 in 2024. This corresponds to a total increase of approximately 9.8% over the period. The steady growth can be explained by increased demand for technically skilled salespeople, as many companies digitalize and invest in more advanced solutions. Additionally, competition for skilled labor in sales and technology has driven up wages, especially for those with specialist knowledge and experience. Despite some economic slowdown, demand for technical salespeople remains stable, contributing to continued positive salary development in the profession.

Technical salesperson salary – comprehensive overview

• Average salary: 51 300 SEK/month
• Lowest salary: 38,200 SEK/month (female, public sector)
• Highest salary: 61,500 SEK/month (male, private sector, post-secondary education 3+ years)
• Hourly wage (average): 309 SEK
• Women: 47 200 SEK/month (89% of men's salary)
• Men: 53 000 SEK/month
• Regional differences: Data on regional variation is unavailable

Education and qualifications

To work as a technical salesperson, a post-secondary education in technology, sales, or economics is usually required. Many employers also value experience from the technical industry or previous sales roles. Certifications and specialized courses can be advantageous, particularly in areas such as automation, IT, or industrial products. Internships or trainee programs provide valuable insight into the profession and can serve as pathways into the job market.

• Post-secondary education: YH/KY or university in technology, sales, or economics (2–3 years or more)
• Certifications: Sales training, technical product courses
• Internship/Trainee: Often advantageous or required at larger companies
• Prerequisites: Technical understanding, good communication skills
• Tips for choosing: Combine technical education with sales-oriented courses to increase employability

Common benefits and compensation

Technical salespeople are often offered competitive benefits beyond the base salary, such as company cars, bonus and commission systems, wellness allowances, and flexible working hours. Companies in the tech industry also provide training opportunities, pension contributions, and sometimes remote work options. Travel, both within Sweden and internationally, may be included depending on the employer and customer base.

Competition and challenges

The competition for positions as a technical salesperson is considered medium-sized nationally, and the recruitment situation is characterized by balance. This means there is neither an oversupply nor a shortage of labor in the profession. The main challenges include staying updated on technological developments, quickly understanding customer needs, and managing long sales processes. Technical salespeople are also expected to combine technical expertise with business acumen, which demands high competence and flexibility. The ability to build long-term relationships and act as an advisor rather than just a seller is becoming increasingly important as products and solutions become more complex.

Tips for aspiring technical salespeople

To succeed as a technical salesperson, it is beneficial to have strong motivation and the ability to take initiative, as many deals require perseverance and engagement. Being communicative and attentive facilitates customer meetings and helps understand and solve customer needs effectively. Analytical skills assist in quickly grasping new technical solutions and arguing for their value. Flexibility and adaptability are also important, as the market and customer demands change rapidly. Curiosity and a continuous desire to learn make it easier to stay updated within the technical field. Finally, teamwork skills are crucial, as the role often involves close collaboration with technicians and sales colleagues.

Key facts about Technical Salesperson

• Education level: Post-secondary (YH, university, or college)
• Work environment: Office-based with travel to clients
• Work form: Full-time, often fixed salary + commission
• Demand: Medium-sized, 550 job openings nationally
• Special skills: Technical understanding and business acumen

Career paths and future prospects

After three to five years as a technical salesperson, many advance to roles such as key account manager, product manager, or sales manager. Others choose to specialize in specific technical areas or develop into business development and strategic sales. According to the Swedish Public Employment Service’s forecast, opportunities within the profession of business sales are considered medium-sized, and demand is expected to remain unchanged over five years. This indicates that the profession is stable, but competition for attractive positions may be noticeable. There are also good opportunities to work internationally or move into leadership positions within technology and sales organizations.

Frequently asked questions about Technical Salesperson

• What is the average salary of a technical salesperson?
  - The average salary for a technical salesperson is 51 300 SEK per month.
• What are the lowest and highest salaries for a technical salesperson?
  - The lowest salary is 38,200 SEK and the highest salary is 61,500 SEK per month.
• Is there a difference between men's and women's salaries as a technical salesperson?
  - Yes, women earn on average 47 200 SEK, which corresponds to 89% of men's salaries.
• What education is required to become a technical salesperson?
  - Post-secondary education in technology, sales, or economics is recommended.
• What are the future prospects for technical salespeople?
  - Demand is expected to remain unchanged and job opportunities are moderate.
• What common benefits are offered to technical salespeople?
  - Company car, bonus/provision, wellness allowance, and training opportunities are common benefits.
• What is the work environment like for technical salespeople?
  - The work is primarily office-based but often involves travel to clients and trade shows.