- Salary statistics
- Technical salesman salary
Technical salesman salary
Latest available salary statistics are for 2025. Compare average pay, salary range and related job listings.
38 000 - 64 000 SEK / month
Women earn 92% of what men do.
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Salary progression Technical salesman
What does a technical salesperson do? – Tasks and work environment
A technical salesperson works with selling technologically advanced products and services to companies and organizations. Tasks include identifying customer needs, presenting solutions, preparing quotes, negotiating, and closing deals. The role often also involves providing technical advice, participating in product development, and training customers on new products. The work mainly takes place in an office environment, but travel to customer visits and trade shows is common. The daily work environment is characterized by a fast pace, close collaboration with colleagues and customers, and demands for good communication skills and technical understanding.
Salary development over time
Salaries for technical salespeople have shown a steady and positive development over the past three years. In 2022, the average salary was 46,700 SEK per month, which increased to 51 300 in 2023 and reached 53 200 in 2024. This corresponds to a total increase of approximately 9.8% over the period. The steady growth can be explained by increased demand for technically skilled salespeople, as many companies digitalize and invest in more advanced solutions. Additionally, competition for skilled labor in sales and technology has driven up wages, especially for those with specialist knowledge and experience. Despite some economic slowdown, demand for technical salespeople remains stable, contributing to continued positive salary development in the profession.
Technical salesperson salary – comprehensive overview
- Average salary: 53 200 SEK/month
- Lowest salary: 38,200 SEK/month (female, public sector)
- Highest salary: 61,500 SEK/month (male, private sector, post-secondary education 3+ years)
- Hourly wage (average): 309 SEK
- Women: 49 900 SEK/month (92% of men's salary)
- Men: 54 400 SEK/month
- Regional differences: Data on regional variation is unavailable
Education and qualifications
To work as a technical salesperson, a post-secondary education in technology, sales, or economics is usually required. Many employers also value experience from the technical industry or previous sales roles. Certifications and specialized courses can be advantageous, particularly in areas such as automation, IT, or industrial products. Internships or trainee programs provide valuable insight into the profession and can serve as pathways into the job market.
- Post-secondary education: YH/KY or university in technology, sales, or economics (2–3 years or more)
- Certifications: Sales training, technical product courses
- Internship/Trainee: Often advantageous or required at larger companies
- Prerequisites: Technical understanding, good communication skills
- Tips for choosing: Combine technical education with sales-oriented courses to increase employability
A technical salesperson often acts as an important link between the development department and the customer, gaining insight into both cutting-edge technology and business decisions. It is not uncommon for technical salespeople to advance to product manager or leadership roles within the company due to their broad understanding of both market and technology.
Common benefits and compensation
Technical salespeople are often offered competitive benefits beyond the base salary, such as company cars, bonus and commission systems, wellness allowances, and flexible working hours. Companies in the tech industry also provide training opportunities, pension contributions, and sometimes remote work options. Travel, both within Sweden and internationally, may be included depending on the employer and customer base.
Competition and challenges
The competition for positions as a technical salesperson is considered medium-sized nationally, and the recruitment situation is characterized by balance. This means there is neither an oversupply nor a shortage of labor in the profession. The main challenges include staying updated on technological developments, quickly understanding customer needs, and managing long sales processes. Technical salespeople are also expected to combine technical expertise with business acumen, which demands high competence and flexibility. The ability to build long-term relationships and act as an advisor rather than just a seller is becoming increasingly important as products and solutions become more complex.
Tips for aspiring technical salespeople
To succeed as a technical salesperson, it is beneficial to have strong motivation and the ability to take initiative, as many deals require perseverance and engagement. Being communicative and attentive facilitates customer meetings and helps understand and solve customer needs effectively. Analytical skills assist in quickly grasping new technical solutions and arguing for their value. Flexibility and adaptability are also important, as the market and customer demands change rapidly. Curiosity and a continuous desire to learn make it easier to stay updated within the technical field. Finally, teamwork skills are crucial, as the role often involves close collaboration with technicians and sales colleagues.
Key facts about Technical Salesperson
- Education level: Post-secondary (YH, university, or college)
- Work environment: Office-based with travel to clients
- Work form: Full-time, often fixed salary + commission
- Demand: Medium-sized, 550 job openings nationally
- Special skills: Technical understanding and business acumen
Career paths and future prospects
After three to five years as a technical salesperson, many advance to roles such as key account manager, product manager, or sales manager. Others choose to specialize in specific technical areas or develop into business development and strategic sales. According to the Swedish Public Employment Service’s forecast, opportunities within the profession of business sales are considered medium-sized, and demand is expected to remain unchanged over five years. This indicates that the profession is stable, but competition for attractive positions may be noticeable. There are also good opportunities to work internationally or move into leadership positions within technology and sales organizations.
Frequently asked questions about Technical Salesperson
- What is the average salary of a technical salesperson?
- The average salary for a technical salesperson is 53 200 SEK per month. - What are the lowest and highest salaries for a technical salesperson?
- The lowest salary is 38,200 SEK and the highest salary is 61,500 SEK per month. - Is there a difference between men's and women's salaries as a technical salesperson?
- Yes, women earn on average 49 900 SEK, which corresponds to 92% of men's salaries. - What education is required to become a technical salesperson?
- Post-secondary education in technology, sales, or economics is recommended. - What are the future prospects for technical salespeople?
- Demand is expected to remain unchanged and job opportunities are moderate. - What common benefits are offered to technical salespeople?
- Company car, bonus/provision, wellness allowance, and training opportunities are common benefits. - What is the work environment like for technical salespeople?
- The work is primarily office-based but often involves travel to clients and trade shows.
Salary distributed by age and sector
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 85% | 32800 kr | 34100 kr |
| 25-34 | 95% | 45100 kr | 47100 kr |
| 35-44 | 91% | 50900 kr | 53600 kr |
| 45-54 | 98% | 53100 kr | 56100 kr |
| 55-64 | 90% | 54700 kr | 57700 kr |
| 65-68 | 55100 kr | 57700 kr | |
| Snitt | 92% | 50600 kr | 53200 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 44100 kr | 44500 kr | |
| 35-44 | 102% | 45800 kr | 45900 kr |
| 45-54 | 41500 kr | 42000 kr | |
| 55-64 | 97% | 53200 kr | 54000 kr |
| Snitt | 89% | 47600 kr | 48100 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 42300 kr | 42900 kr | |
| 35-44 | 103% | 45800 kr | 45800 kr |
| 45-54 | 42500 kr | 43100 kr | |
| 55-64 | 99% | 54300 kr | 55300 kr |
| Snitt | 89% | 48300 kr | 48900 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 45-54 | 38700 kr | 38700 kr | |
| 55-64 | 47300 kr | 47400 kr | |
| Snitt | 84% | 44200 kr | 44200 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 85% | 32800 kr | 34100 kr |
| 25-34 | 95% | 45100 kr | 47100 kr |
| 35-44 | 91% | 50900 kr | 53600 kr |
| 45-54 | 98% | 53100 kr | 56100 kr |
| 55-64 | 90% | 54700 kr | 57700 kr |
| 65-68 | 55100 kr | 57700 kr | |
| Snitt | 92% | 50600 kr | 53300 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 85% | 32800 kr | 34100 kr |
| 25-34 | 95% | 45100 kr | 47100 kr |
| 35-44 | 91% | 50900 kr | 53600 kr |
| 45-54 | 98% | 53100 kr | 56100 kr |
| 55-64 | 90% | 54700 kr | 57700 kr |
| 65-68 | 55100 kr | 57700 kr | |
| Snitt | 92% | 50600 kr | 53300 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 85% | 34100 kr | 35300 kr |
| 25-34 | 95% | 45600 kr | 48000 kr |
| 35-44 | 91% | 52000 kr | 55100 kr |
| 45-54 | 98% | 53200 kr | 56400 kr |
| 55-64 | 90% | 55600 kr | 58800 kr |
| 65-68 | 56000 kr | 58600 kr | |
| Snitt | 92% | 51500 kr | 54400 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 35-44 | 102% | 45200 kr | 45300 kr |
| 55-64 | 97% | 53500 kr | 54700 kr |
| Snitt | 89% | 50300 kr | 51100 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 35-44 | 103% | 45000 kr | 45100 kr |
| 55-64 | 99% | 54100 kr | 55600 kr |
| Snitt | 89% | 51400 kr | 52300 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| Snitt | 84% | 47100 kr | 47100 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 85% | 34100 kr | 35300 kr |
| 25-34 | 95% | 45600 kr | 48000 kr |
| 35-44 | 91% | 52000 kr | 55100 kr |
| 45-54 | 98% | 53200 kr | 56400 kr |
| 55-64 | 90% | 55600 kr | 58800 kr |
| 65-68 | 56000 kr | 58600 kr | |
| Snitt | 92% | 51500 kr | 54400 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 85% | 34100 kr | 35300 kr |
| 25-34 | 95% | 45600 kr | 48000 kr |
| 35-44 | 91% | 52000 kr | 55100 kr |
| 45-54 | 98% | 53200 kr | 56400 kr |
| 55-64 | 90% | 55600 kr | 58800 kr |
| 65-68 | 56000 kr | 58600 kr | |
| Snitt | 92% | 51500 kr | 54400 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 85% | 28300 kr | 30200 kr |
| 25-34 | 95% | 44100 kr | 45400 kr |
| 35-44 | 91% | 48500 kr | 50200 kr |
| 45-54 | 98% | 53000 kr | 55200 kr |
| 55-64 | 90% | 50800 kr | 52800 kr |
| Snitt | 92% | 48100 kr | 49900 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 35-44 | 102% | 46300 kr | 46300 kr |
| 45-54 | 41000 kr | 41600 kr | |
| 55-64 | 97% | 52800 kr | 52900 kr |
| Snitt | 89% | 45300 kr | 45600 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 35-44 | 103% | 46300 kr | 46300 kr |
| 45-54 | 41700 kr | 42400 kr | |
| 55-64 | 99% | 54700 kr | 54800 kr |
| Snitt | 89% | 46100 kr | 46500 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| Snitt | 84% | 39400 kr | 39400 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 85% | 28300 kr | 30200 kr |
| 25-34 | 95% | 44100 kr | 45500 kr |
| 35-44 | 91% | 48500 kr | 50200 kr |
| 45-54 | 98% | 53000 kr | 55200 kr |
| 55-64 | 90% | 50800 kr | 52800 kr |
| Snitt | 92% | 48100 kr | 49900 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 85% | 28300 kr | 30200 kr |
| 25-34 | 95% | 44100 kr | 45500 kr |
| 35-44 | 91% | 48500 kr | 50200 kr |
| 45-54 | 98% | 53000 kr | 55200 kr |
| 55-64 | 90% | 50800 kr | 52800 kr |
| Snitt | 92% | 48100 kr | 49900 kr |
About the data
All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.
All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.
Profession Technical salesman has the SSYK code 3322, which we use to match against the SCB database to obtain the latest salary statistics.
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