Advertising manager salary

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Advertising manager salary

55 700 SEK

Marketing analysts and marketers etc.

Latest available salary statistics are for 2025. Compare average pay, salary range and related job listings.

47 300 - 71 200 SEK / month

Women earn 86% of what men do.

Försäljning & inköp

Average salary 55 700 SEK/month Monthly gross salary
Salary range 47 300 - 71 200 SEK Latest available range Data year 2025 Latest published dataset

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Salary trend About the role What does an Advertising Manager do? – Tasks and Work Environment Salary Development Over Time Advertising Manager Salary – Complete Overview Open jobs Related occupations About the data FAQ

Salary progression Advertising manager

Average salary 55 700 kr
Males 60 400 kr
Females 52 200 kr
1 Likes 0 Comments 335 Vacant jobs ->

What does an Advertising Manager do? – Tasks and Work Environment

An advertising manager has overall responsibility for planning, leading, and following up on the company's advertising and marketing efforts. The tasks often include developing campaign strategies, budgeting, and coordinating collaborations with agencies and suppliers. The role involves close contact with both internal and external stakeholders, where creative work is combined with analysis of results and market trends. The work environment is usually office-based but can also involve travel and participation in external events or trade shows. The pace is often high, with regular deadlines, requiring flexibility and resilience to stress.

Salary Development Over Time

The salary for an advertising manager has shown a steady increase over the past three years. In 2022, the average salary was 50,400 SEK per month, followed by an increase to 54 500 SEK in 2023. During 2024, the salary continued to rise and is now at 55 700 SEK per month, representing a total increase of approximately 8.1% over the three-year period. This development can partly be explained by increased demand for strategic marketing skills and the rapid digitalization of the advertising industry. However, clear gender salary differences persist, affecting the industry's average. Although the salary growth has been positive, it has been somewhat more pronounced for men, reinforcing the existing wage gap within the profession.

Advertising Manager Salary – Complete Overview

  • Average salary: 55 700 SEK/month
  • Lowest salary: 48,700 SEK/month (female, public sector)
  • Highest salary: 78,400 SEK/month (male, private sector, doctoral degree)
  • Hourly wage (average): 328 SEK
  • Women earn: 86% of men's salary (52 200 SEK/month vs 60 400 SEK/month)
  • Regional differences: Data not available

Education and Qualifications

To work as an advertising manager, a post-secondary education in marketing, communication, or economics is usually required. Many employers also value experience in similar roles or industries, as well as good knowledge of digital tools and project management. Internships and trainee programs are common pathways into the profession, and industry-specific courses can give an extra advantage.

  • Post-secondary education: Typically a bachelor's degree (3 years) in marketing, media, or economics
  • Certifications/courses: Digital marketing, project management, advertising technology
  • Internship/trainee: Strongly recommended for industry experience
  • Prerequisites: High school diploma with specialization in economics, media, or social sciences
  • Self-study/online: Courses in digital advertising and analytics tools can be advantageous

Many advertising managers have backgrounds in creative professions such as copywriters or graphic designers, which provides a unique understanding of both creative and strategic work. This combination is highly valued by employers and can open doors to more advanced leadership roles in marketing.

– statsskuld.se

Common Benefits and Perks

Among advertising managers, benefits such as occupational pension, wellness allowance, and flexible working hours are common. Other benefits include bonuses, employee discounts, training support, and sometimes remote work options. Company cars or bicycle allowances may also be offered depending on the employer and industry.

Competition and Challenges

The competition for the most attractive positions as an advertising manager is often high, especially in metropolitan areas. Digitalization and changing consumption patterns demand continuous further education and adaptation to new platforms. The work is characterized by a fast pace, many concurrent projects, and sometimes unclear frameworks, requiring both structure and creativity. Gender salary differences remain a challenge, as does recruiting the right skills as the industry evolves. Despite this, the job market is considered good, with many vacant positions and stable demand over five years.

Tips for Aspiring Advertising Managers

To succeed as an advertising manager, it is beneficial to combine analytical skills with creative thinking and a strong drive. Building a broad network early and staying curious about new media and digital trends is wise, as the industry changes rapidly. Focus on developing good communication skills and learn to collaborate with colleagues and external partners to achieve the best results. Strong organizational skills will help manage multiple projects simultaneously, while resilience under pressure is crucial during busy periods. Finally, maintaining a willingness to continuously learn and stay updated on current advertising and marketing methods is essential.

Key Facts about Advertising Managers

  • Average salary: 55 700 SEK/month
  • Salary range: 48,700–78,400 SEK/month
  • Education level: Post-secondary, often a bachelor's degree
  • Work environment: Office-based, high pace, creative processes
  • Demand: 550 job openings, good future prospects

Career Paths and Future Outlook

After three to five years in the role of advertising manager, career development can lead to senior positions such as marketing director, communications director, or strategist within larger companies and organizations. Many also choose to specialize in digital marketing or work as consultants for multiple clients. According to employment agency forecasts, job opportunities in the profession are plentiful, and demand is expected to remain stable over five years. Recruitment challenges include finding the right skills, while many leave the profession, which creates good opportunities for advancement for those who wish to progress.

Frequently Asked Questions about Advertising Managers

  • What is the average salary for an Advertising Manager?
    - The average salary is 55 700 SEK per month.
  • What is the highest salary for an Advertising Manager?
    - The highest salary is 78,400 SEK per month and belongs to a man with a doctoral degree in the private sector.
  • What are the gender salary differences?
    - Women earn on average 86% of what men do in the profession.
  • What education is required to become an Advertising Manager?
    - Usually, a post-secondary education in marketing, communication, or economics is required.
  • What is the job market like for Advertising Managers?
    - There are 550 job openings and the outlook is good.
  • What are the most common benefits?
    - Occupational pension, wellness allowance, flexible hours, and sometimes bonuses or company cars.
  • Are there regional salary differences?
    - No clear regional salary differences have been identified in available statistics.

Richard Andersson

Richard Andersson - 2025-07-04 12:27:13

Occupation
Who has the highest salary?
The highest salary for a Advertising manager is 71200 kr. This salary belongs to a man working in the Public sector with a upper secondary education, maximum 2 years. The highest salary for a woman in this profession is 55400 kr.
Who has the lowest salary?
The lowest salary for a Advertising manager is 47300 kr. This salary belongs to a woman also working in the Private sector. The lowest salary for a man in this profession is 49200 kr.
Salary distributed by age and sector
Age Women's salary as a percentage of men's Base salary Monthly salary
18-24 32600 kr 32700 kr
25-34 82% 48900 kr 49300 kr
35-44 88% 55300 kr 56200 kr
45-54 87% 61400 kr 62900 kr
55-64 87% 63800 kr 65600 kr
Snitt 86% 54800 kr 55700 kr
* Empty columns indicate that the statistical data was insufficient to allow for a statistically significant conclusion.
Salary per sector
Salary based on education
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About the data

All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.

All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.

Profession Advertising manager has the SSYK code 2431, which we use to match against the SCB database to obtain the latest salary statistics.

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Salary, Taxes, and Fees
Net salary 31 390
Net salary
31 390
Taxes
11 718
Fees
12 582

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* Updated with 2026 taxes

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