Advertising manager salary

What Does it Mean to Work as an Advertising Manager?

Being an Advertising Manager means being responsible for designing and implementing marketing strategies to strengthen the brand's position and drive sales. The role often includes tasks such as analyzing market trends, coordinating campaigns, and collaborating with creative teams to create effective advertising solutions. An advertising manager works closely with other departments in the company to ensure that the message is consistent and tailored to the target audience.

Salary for an Advertising Manager

An advertising manager earns an average of 51 600 SEK per month. There is a certain gender pay gap where men earn an average of 55 800 SEK and women earn 48700 SEK, meaning that women earn 87% of what men do. The hourly wage for an advertising manager is around 310 SEK, based on 166 working hours per month. Over the past year, the average salary has increased from 50 400 SEK to 51 600 SEK.

Salary Distribution within the Profession

Within the profession, there are variations in salary depending on employment form and educational level. The highest salary for a male advertising manager is 60900 SEK, belonging to a privately employed executive with a three-year or more post-secondary education. For women, the highest salary is 54600 SEK. On the other hand, the lowest salary for a female advertising manager as a privately employed worker with a similar educational background is 44900 SEK, while a man in the same category has a minimum wage of 48100 SEK.

Future Outlook and Job Market

The profession of an advertising manager, which is often included in the broader category of market analysts and marketers, has good future prospects. Forecasts show that the job opportunities in this field are significant and expected to remain stable over the next five years. However, there is a paradox in the recruitment situation as it is challenging to recruit while many are leaving the profession.

Education and Qualifications

To become an advertising manager, a post-secondary education in marketing, communication, or a related field is usually required. Many employers also value practical experience in the advertising or marketing industry. Proficiency in digital tools and platforms is also an advantage, given the increasing importance of digital marketing.

Benefits and Working Conditions

Advertising managers may sometimes enjoy benefits such as paid training, access to the company's mobile phone, and the opportunity to work from home, depending on the employer and employment conditions. These benefits can contribute to a better work-life balance and provide opportunities for personal development within the profession.

Considerations if You Want to Become an Advertising Manager

Working as an advertising manager requires creativity, analytical skills, and strong communication abilities. It is important to be able to handle multiple projects simultaneously and work under pressure to meet deadlines. An interest in market trends and consumer behavior is crucial to succeed in this role. If you possess these qualities and have a strong educational background, becoming an advertising manager can be a rewarding career choice.