Sellers, services

What does a salesperson in the service sector do? – Tasks and work environment

Salespeople in the service sector mainly work with identifying, developing, and nurturing business opportunities for various types of services towards companies or individuals. Tasks often include building and maintaining customer relationships, conducting meetings, negotiating agreements, and following up on sales results. Many work towards clear sales targets and are responsible for the entire sales process – from prospecting to closing. The work environment is usually office-based but may also involve some travel and customer visits, depending on the nature of the service and the company's operations. The pace is often high, and the workday can be varied, involving both independent work and collaboration with other departments such as marketing, customer service, and product development.

Salary development over time

The salary for salespeople in the service sector has shown a steady upward trend in recent years. In 2022, the average salary was 46,700 kronor, increasing to 49 600 kronor in 2023 and reaching 51 300 kronor in 2024. This represents a total salary increase of approximately 9.9% over three years. Driving factors behind this development include continued strong demand for qualified salespeople in the service sector, increased complexity in sales work, and general wage development in the job market. Additionally, digitalization and new business models have created a need for more specialized sales skills, positively impacting salary levels.

Salesperson, services salary – comprehensive overview

• Average salary: 51 300 kr/month
• Lowest salary: 38,200 kr/month
• Highest salary: 61,500 kr/month
• Hourly wage (average): 309 kr
• Gender differences: Women earn 47 200 kr (89 % of men's 53 000 kr)
• Regional differences: Salary levels may vary depending on region and labor market demand

Education and qualifications

To work as a salesperson in the service sector, a high school diploma is often required, but many employers prefer candidates with post-secondary education in sales, economics, or marketing. Practical experience in sales is highly valued, as is the ability to build relationships and understand customer needs. Digital skills and knowledge of business systems have become increasingly important in the profession. Key points for success in the role include:

• High school diploma: Often sales or economics programs
• Post-secondary education: Vocational college (1–2 years) or university (3 years or more)
• Certifications: Courses in sales, B2B, digital marketing
• Internship/trainee: Common as part of education or introduction
• Prerequisites: Good communication skills and willingness to collaborate
• Self-study: Online courses in sales techniques are advantageous

Common benefits and compensation

In addition to the base salary, performance-based bonuses or commissions are often offered, which can significantly vary between employers and individuals. Other common benefits include company cars, mobile phones, wellness allowances, and opportunities for skills development. Some companies also offer flexible working hours, remote work, and occupational pension as part of the employment package.

Competition and challenges

The job market for salespeople in services is characterized by balance, with supply and demand relatively evenly distributed. According to the latest forecast from the Employment Service for business salespeople – a group included in this profession – opportunities for employment are moderate, and demand is expected to remain unchanged over the next five years. However, competition can be high for the most attractive positions, especially in larger cities and expanding industries. Increased demands for digital competence, the ability to understand complex customer needs, and to present tailored solutions are some of the challenges salespeople often face in the profession.

Tips for those wanting to become salespeople in services

To succeed as a salesperson in the service sector, it is good to be goal-oriented and persistent, as the sales process is often long and requires patience. Developing communication skills is essential, as successful salespeople listen to customer needs and build long-term relationships. Being curious and staying updated on industry trends provides an advantage and builds trust with clients. Flexibility and the ability to quickly adapt to changing conditions are also crucial, especially regarding digital tools and new business models. Taking initiative and working proactively increases the chances of creating new business. Additionally, having strong self-motivation is an advantage, as many employers set individual goals and expect personal drive to achieve them.

Key facts about salespeople in services

• Education level: High school diploma, often complemented with post-secondary education
• Work environment: Office-based with elements of client visits and travel
• Work form: Commonly performance-based salary and bonuses
• Demand: Moderate opportunities, unchanged outlook over five years
• Special skills: Digital sales and relationship building

Career paths and future prospects

After three to five years in the profession, there are good opportunities to advance to more senior sales roles or positions such as sales manager, key account manager, or business developer. For those wishing to broaden their skills, roles within marketing, product development, or customer management may also be relevant. The forecast from the Employment Service indicates that demand for salespeople in services will remain unchanged over the next five years, with a stable job market and about 550 available jobs in the group of business salespeople. Digitalization and changing customer behaviors are expected to continue influencing the profession, making continuous skills development especially important.

Common questions about salespeople in services

• What is the salary of a salesperson, services?
  - The average salary for a salesperson in the service sector is 51 300 kronor per month.
• How has the salary development looked for salespeople in services?
  - The salary has increased from 46,700 kronor in 2022 to 51 300 kronor in 2024, which corresponds to an increase of just under 10%.
• Are there differences in salaries between men and women?
  - Yes, men earn on average 53 000 kronor and women 47 200 kronor. This means women earn 89 % of men's salaries.
• What education is required to become a salesperson in services?
  - A high school diploma is usually a minimum, but post-secondary education and certifications are advantageous.
• What does the job market look like for salespeople in services?
  - The job market is considered balanced with moderate opportunities and unchanged demand over the next five years.
• What are the highest and lowest salaries for salespeople in services?
  - The highest salary is 61,500 kronor and the lowest 38,200 kronor per month.