Representative, salesman

What does a representative, salesperson do? – Duties and work environment

A representative, salesperson works to establish and maintain business relationships between companies and their customers. Tasks include identifying potential clients, presenting products or services, negotiating agreements, and following up on deals to ensure satisfied customers and repeat business. The role often requires travel, meetings both on-site with customers and via digital channels, as well as ongoing efforts to stay updated on market trends and competitors. The work environment for a representative, salesperson is varied and can involve both office work and fieldwork.

Salary development over time

Salaries for a representative, salesperson have steadily increased over the past three years. In 2022, the average salary was 46,700 SEK per month, which increased to 49 600 SEK in 2023 and then to 51 300 SEK in 2024. The total increase over the period amounts to approximately 9.9%. Salary development has been influenced by factors such as increased demand for qualified sales personnel, a greater focus on digital sales skills, and the ability to build long-term customer relationships. The trend also reflects a competitive situation where companies are willing to pay more for experienced salespeople who can contribute to increased revenue.

Representative, salesperson salary – complete overview

• Average salary: 51 300 SEK/month
• Lowest salary: 38,200 SEK/month (female, public sector)
• Highest salary: 61,500 SEK/month (male, privately employed, post-secondary education 3+ years)
• Hourly wage: 309 SEK/hour (average at 166 working hours/month)
• Gender differences: Men 53 000 SEK, women 47 200 SEK (women earn 89% of men's salary)

Education and qualifications

To work as a representative, salesperson, at least a high school diploma is usually required, preferably with a focus on trade, economics, or sales. Many employers view post-secondary education in sales or marketing positively, and practical experience is also valued. Industry-specific certifications, courses, and internal training are common, especially in more specialized sales roles. The ability to communicate, negotiate, and build relationships is considered central qualifications.

• High school education: Business and Administration program (3 years)
• Post-secondary courses: Sales, marketing (6–24 months)
• Internal training: Available at larger employers
• Practical experience: Meritorious and sometimes decisive
• Certifications: Examples include Sales Certification, B2B Sales

Common benefits and compensation

Among the most common benefits for representatives and salespeople are company cars, bonus programs linked to sales targets, wellness allowances, and opportunities for further training. Many employers also offer flexible working hours and remote work options. Commission is common and can constitute a significant part of total compensation.

Competition and challenges

The competition within the profession is relatively high, especially for the most attractive positions with good development opportunities. Challenges include high demands for sales results, the need to quickly adapt to new products and digital sales tools, and to build long-term customer relationships in a changing market. The ability to handle stress and setbacks is central, as is the willingness to continuously develop networks and skills. The profession attracts many, but those who are most driven and adaptable succeed best in the long run.

Tips for those wanting to become a representative, salesperson

To succeed as a representative, salesperson, it is good to be both results-oriented and persistent, as sales often require a lot of effort before results are visible. Good communication skills help during customer meetings and when building trust. Curiosity and a desire to learn new things give advantages when products and markets change rapidly. Working in a structured manner and being able to prioritize tasks makes everyday life easier, while it is also important to be responsive to customer needs. Finally, the ability to take initiative and work independently is highly valued, especially when it comes to finding new business opportunities.

Key facts about a representative, salesperson

• Salary range: 38,200–61,500 SEK/month
• Average monthly salary: 51 300 SEK
• Gender pay gap: Women earn 89% of men's salary
• Typical education: High school or post-secondary education in sales
• Job openings: About 550 positions within the profession (May 2024)

Career paths and future prospects

After three to five years of experience as a representative, salesperson, opportunities open up for more qualified roles such as key account manager, sales manager, or product manager. Some also choose to specialize within specific industries or products. The forecasts from the Employment Service indicate that job opportunities within the profession are assessed as moderate on a national level, and demand is expected to remain unchanged over the next five years. The job market is characterized by a balance between supply and demand, with a stable number of available positions. Those who continuously develop their skills and adapt to new sales methods will see good future prospects.

Frequently asked questions about a representative, salesperson

• What is the average salary of a representative, salesperson?
  - The average salary is 51 300 SEK per month.
• What is the highest salary for a representative, salesperson?
  - The highest salary is 61,500 SEK per month and belongs to a man who is privately employed and has post-secondary education.
• Are there salary differences between men and women?
  - Yes, women earn on average 89% of men's salaries within the profession.
• What education is required to become a representative, salesperson?
  - High school education with a focus on sales is most common, but post-secondary courses are advantageous.
• What are the future prospects for a representative, salesperson?
  - The Employment Service assesses the opportunities as moderate and demand as unchanged in the coming years.
• What benefits are common for representatives and salespeople?
  - Company cars, bonuses, commissions, and wellness allowances are common benefits.
• How many job openings are there for representatives, salespeople?
  - There are approximately 550 job openings within the profession.