How much does a Advertising manager make

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  2. Advertising manager
Image that illustrates Advertising manager

Advertising manager

42 200 kr

Other intermediaries

41 600 - 54 400 kr / month

Women earn 103% of what men do.

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What will be the salary after tax?

Salary progression Advertising manager

Average salary 42 200 kr
Males 41 600 kr
Females 42 900 kr
1 Likes 0 Comments 134 Vacant jobs ->

What does an Annonsansvarig do? – Tasks and work environment

An Annonsansvarig works on planning, coordinating, and executing advertising campaigns for companies, organizations, or media houses. The role often involves close collaboration with marketing departments, sales managers, and external agencies to ensure advertising delivers maximum impact. Tasks also include budget management, campaign result analysis, and target group and channel analysis. The work environment is primarily office-based, characterized by a fast pace, deadlines, and a need for creativity in a changing media industry.

Salary development over time

Over the past three years, the salary of an Annonsansvarig has shown a clear increase, although the most recent year experienced a slight decline. In 2022, the average salary was 39,400 SEK per month, rising to 42 800 SEK in 2023 – an increase of about 8.6%. In 2024, the average salary has slightly decreased to 42 200 SEK, a reduction of approximately 1.4% from the previous year. This trend can be explained by changes in the advertising market demand, the development of digital channels, and increased competition for positions. Despite the slight decline, salary levels remain high and reflect the specialized skills required for the profession.

Annonsansvarig salary – complete overview

  • Average salary: 42 200 SEK/month
  • Lowest salary: 41,600 SEK/month
  • Highest salary: 54,400 SEK/month
  • Hourly wage: 254 SEK
  • Gender differences: Women earn 42,900 SEK (103% of men's average salary of 41,600 SEK)
  • Regional differences: Data unavailable

Education and qualifications

To work as an Annonsansvarig, a post-secondary education in marketing, media, or communication is usually required. Many employers prefer candidates with experience in project management and digital advertising, as well as proficiency in analysis tools and understanding of target audience behaviors. Internships, trainee programs, and further training in media planning are also advantageous.

  • Post-secondary education: 3 years or more in marketing, media, or communication
  • Courses: Digital advertising, campaign analysis, project management
  • Internship/trainee: Common and valuable for employment
  • Prerequisites: High school diploma, often with a focus on economics, media, or social sciences
  • Self-study/online: Courses in digital ad platforms and analysis tools are recommended

Working as an Annonsansvarig often requires quickly switching between creative ideas and data-driven decisions. It is a profession where technical understanding of digital tools is just as important as a good sense of target audience needs and trends.

– statsskuld.se

Common benefits and compensations

Annonsansvariga are often offered benefits such as wellness allowances, pension contributions, flexible working hours, and opportunities for skill development and bonuses linked to campaign results. Other common benefits may include mobile phones, computers, and sometimes remote work options depending on the employer.

Competition and challenges

The competition for positions as an Annonsansvarig is relatively high, especially in metropolitan regions where many companies and agencies operate. Challenges mainly include staying updated on rapid developments in digital advertising and changing ad formats. Increased automation and AI tools also impact the role, requiring continuous skills development. The ability to analyze data and adapt campaigns to new platforms is becoming increasingly important, while creative solutions and strategic thinking remain in demand.

Tips for aspiring Annonsansvarig

To succeed as an Annonsansvarig, it is beneficial to combine analytical skills with creativity and a strong sense of communication. Curiosity about new digital tools and trends facilitates creating effective campaigns. Being organized and resilient under pressure is important, as the role often involves working against deadlines and multiple projects simultaneously. Independent problem-solving and cross-functional collaboration skills are also valued by employers. Building a network within the industry and actively participating in relevant training and seminars increases employment opportunities. An open attitude to change and a willingness to continuously learn new skills are crucial for long-term success.

Key facts about Annonsansvarig

  • Educational level: Post-secondary education, at least 3 years
  • Work environment: Office-based, often fast-paced
  • Work form: Full-time, sometimes with remote options
  • Demand: Approximately 550 job openings in Sweden
  • Gender distribution: Women have slightly higher average salaries than men

Career paths and future prospects

After three to five years in the role of Annonsansvarig, there are good opportunities to advance to more senior positions such as marketing manager, media manager, or project leader within larger campaigns and agencies. Many also choose to specialize in digital marketing, data analysis, or strategic communication. Forecasts from the Swedish Public Employment Service indicate that demand for skilled Annonsansvariga is expected to remain stable, driven by digital development and the growing need for targeted advertising. A large number of job openings in the profession suggest a dynamic job market with good career opportunities for those willing to develop within the field.

Frequently asked questions about Annonsansvarig

  • What is the average salary of an Annonsansvarig?
    - The average salary is 42 200 SEK per month.
  • What is the salary for women and men in the role?
    - Women earn 42,900 SEK on average, men 41,600 SEK.
  • What education is required to become an Annonsansvarig?
    - Post-secondary education in marketing, media, or communication is recommended.
  • What are the career opportunities?
    - Opportunities include advancing to marketing manager, project leader, or specialist roles.
  • What is the job market like for Annonsansvariga?
    - There are about 550 job openings in Sweden.
  • Are there regional salary differences?
    - Current statistics on regional differences are unavailable.
  • What personal qualities are important?
    - Analytical skills, creativity, communication skills, and stress resistance are highly valued.

Richard Andersson

Richard Andersson - 2025-07-09 07:10:13

Occupation
Who has the highest salary?
The highest salary for a Advertising manager is 54400 kr. This salary belongs to a man working in the Privately employed officials with a post-secondary education, 3 years or more. The highest salary for a woman in this profession is 42900 kr.
Who has the lowest salary?
The lowest salary for a Advertising manager is 41600 kr. This salary belongs to a man working in the Multiple sectors. The lowest salary for a woman in this profession is 42400 kr.
Salary distributed by age and sector
Age Women's salary as a percentage of men's Base salary Monthly salary
25-34 108% 42000 kr 42100 kr
35-44 42600 kr 43000 kr
Snitt 103% 42000 kr 42200 kr
* Empty columns indicate that the statistical data was insufficient to allow for a statistically significant conclusion.
Salary per sector
Salary based on education
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About the data

All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.

All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.

Profession Advertising manager has the SSYK code 3339, which we use to match against the SCB database to obtain the latest salary statistics.

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Net salary
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