Advertising manager salary

Salary and Job as an Advertising Manager

As an Advertising Manager, also known as a media buyer, you play a central role in managing and placing advertisements for various companies and organizations. This profession requires a combination of creativity, analytical skills, and communication abilities to effectively reach target audiences and achieve desired outcomes.

What does an Advertising Manager earn?

The average salary for an Advertising Manager is 42 800 SEK per month. This represents an increase from 39 400 SEK since the last measurement, indicating a positive salary development for the profession. However, there is a gender gap, with men earning an average of 44 300 SEK while women earn 40 900 SEK, meaning women earn 92% of what men do in the same profession. For those employed on an hourly basis, the average wage is 257 SEK per hour, based on 166 working hours per month.

Salary Range for Advertising Managers

Salaries in this profession can vary depending on experience and education. The highest salary for an Advertising Manager is 50000 SEK, held by a male private sector employee with a post-secondary education of three years or more. On the other hand, the highest salary for a female in the same profession is 41000 SEK. Conversely, the lowest salary for a male is 37600 SEK and for a female is 40 900 SEK, with the male employee having a high school education of three years.

Education and Qualifications

To work as an Advertising Manager, it is typically required to have a post-secondary education in marketing, communication, or a related field. Experience in sales, project management, or digital marketing can also be advantageous. It is important to have a good understanding of the media landscape and be able to analyze and adapt advertising strategies for different platforms.

Working Conditions and Benefits

The work environment for an Advertising Manager can vary depending on the workplace and industry. Many work in an office setting, but there are also opportunities for remote work, especially in digital roles. Benefits may include paid training, allowing employees to stay updated with the latest trends and technologies in the industry.

Future Outlook and Challenges

The future outlook for Advertising Managers looks promising with an increasing demand for tailored and targeted advertising campaigns. However, challenges may include rapid technological advancements and changing consumer behaviors, requiring constant adaptation and skill updates.

Considerations for Becoming an Advertising Manager

If you are considering a career as an Advertising Manager, it is important to be prepared for a dynamic and constantly changing work environment. Having a curiosity for media trends and a willingness to learn new tools and techniques will be crucial to your success in this role. Effective communication skills and the ability to build relationships with both internal teams and external clients are also important skills.