What does a wholesale sales representative do? – Tasks and work environment
Wholesale sales representatives work on establishing and managing business relationships between wholesalers and companies, rather than directly with private individuals. Tasks include identifying new business opportunities, contacting and following up with corporate clients, negotiating agreements, and handling quotes and order flows. The role often requires a good understanding of industry-specific products and market trends. The work environment is characterized by a fast pace and varies between office work, meetings with clients, and digital sales. Expectations of independence and results focus are clear, and many have performance-based pay.
Salary development over time
Salaries for wholesale sales representatives have shown a steady upward trend over the past three years. In 2022, the average salary was 46,700 SEK, increasing to 49 600 SEK in 2023 and reaching 51 300 SEK in 2024. This represents an increase of about 9.8% over three years, slightly higher than the general salary increase in the labor market. Drivers of this development include increased demand for experienced corporate-oriented salespeople, digitalization requirements for new skills, and salary differences between regions and industries. Despite the salary growth, clear gender gaps remain, with women earning on average 89% of men's salaries.
Wholesale sales representative salary – comprehensive overview
- Average salary: 51 300 SEK/month
- Lowest salary: 38,200 SEK/month
- Highest salary: 61,500 SEK/month
- Hourly wage: 309 SEK
- Gender difference (women/men): 47 200 SEK / 53 000 SEK per month
- Women’s salary as a percentage of men’s: 89%
- Regional differences: Larger cities tend to have higher salaries, especially Stockholm and Gothenburg
Education and qualifications
To work as a wholesale sales representative, a high school diploma is generally required, but many employers also seek post-secondary studies in sales, economics, or marketing. Practical experience and industry-specific knowledge often weigh heavily in recruitment. Further training and certifications can be advantageous and open pathways to higher positions or specialized roles.
- High school diploma: Business and administration program (3 years)
- Post-secondary education: YH training or university courses in sales/marketing (1–3 years)
- Certifications: Sales training and industry-specific courses
- Internship: Often required practical experience or trainee positions
- Prerequisites: Good communication skills and basic IT knowledge
Many wholesale sales representatives have the opportunity to build extensive networks across multiple industries, which often leads to unexpected career opportunities and collaborations over time. For those who enjoy relationship-building and business development, the profession can be a stepping stone to leadership roles in sales or corporate development.
Common benefits and compensations
In addition to base salary, performance-based commissions or bonuses linked to sales targets are often offered. Other common benefits include company car, wellness allowance, pension contributions, and mobile phones. In some cases, educational allowances, insurance, and flexible working hours are also available.
Competition and challenges
The job market for wholesale sales representatives is characterized by balance, with the number of available positions matching the number of applicants. However, there is a clear need for salespeople with industry-specific expertise and digital skills, especially within technical sales. Competition can be tough in metropolitan regions and for the most attractive employers. The pressure to meet sales targets, manage complex customer relationships, and quickly adapt to changing market conditions are some of the biggest challenges in the profession.
Tips for those wishing to become wholesale sales representatives
To succeed as a wholesale sales representative, it is good to be goal-oriented and able to work independently towards clear results. Developing strong communication skills facilitates building long-term customer relationships and negotiations. A structured approach helps manage multiple processes and follow up on deals efficiently. Curiosity and willingness to learn about new products or industries are valuable, especially in a rapidly changing market. Flexibility is crucial to adapt to different customer needs and tasks. Showing initiative is appreciated by employers, and a high sense of responsibility often leads to faster career development.
Key facts about Wholesale Sales Representatives
- Average salary: 51 300 SEK/month
- Salary range: 38,200–61,500 SEK/month
- Education level: High school or post-secondary education most common
- Work environment: Office-based with client visits and digital sales
- Available jobs (2024): 550 within the profession of business sales
Career paths and outlook
After three to five years as a wholesale sales representative, opportunities open up for roles such as key account manager, sales manager, or specialist within a specific product category. Some choose to further their education in business development or marketing and move into more strategic positions. According to the Swedish Public Employment Service's forecast, the labor market for business salespeople is expected to be balanced, with moderate job opportunities and unchanged demand over five years. Those combining experience with digital skills and industry knowledge increase their chances for advancement and higher salaries.
Frequently asked questions about Wholesale Sales Representatives
- What does a wholesale sales representative earn?
– The average salary is 51 300 SEK per month, with variation between 38,200 and 61,500 SEK depending on experience, education, and employer.
- What education is required to become a wholesale sales representative?
– A high school diploma is common, but post-secondary studies in sales or marketing are often advantageous.
- Are there salary differences between men and women?
– Yes, women earn on average 89% of what men do in the profession.
- What is the job market like for wholesale sales representatives?
– The job market is balanced with approximately 550 available positions.
- What benefits are common?
– Common benefits include commission, bonus, company car, wellness allowance, and pension contributions.
- How can I advance in the profession?
– After a few years, you can move into roles such as key account manager, sales manager, or specialist.
