Advertising editor salary

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Advertising editor salary

48 400 SEK

Information officers, communicators and PR specialists

Latest available salary statistics are for 2025. Compare average pay, salary range and related job listings.

38 100 - 56 000 SEK / month

Women earn 91% of what men do.

Administration, ekonomi

Average salary 48 400 SEK/month Monthly gross salary
Salary range 38 100 - 56 000 SEK Latest available range Data year 2025 Latest published dataset

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Salary trend About the role What does an advertising editor do? – Tasks and work environment Salary development over time Advertising editor salary – complete overview Open jobs Related occupations About the data FAQ

Salary progression Advertising editor

Average salary 48 400 kr
Males 51 800 kr
Females 47 000 kr
1 Likes 0 Comments 277 Vacant jobs ->

What does an advertising editor do? – Tasks and work environment

An advertising editor is responsible for planning, creating, and editing content for various advertising media, both digital and print. Tasks include developing campaign ideas, writing and editing texts, and ensuring that the message is clear and tailored to the target audience. The role often involves collaboration with graphic designers, photographers, and marketing strategists to create a comprehensive solution that strengthens the brand. The work environment is usually office-based, often in open-plan offices or team-oriented project environments, and the pace can be intense at times with clear deadlines before campaign launches.

Salary development over time

The salary for advertising editors has shown positive growth over the past three years. In 2022, the average salary was 43,800 SEK per month, which increased to 46 600 in 2023 and further to 48 400 in 2024. This corresponds to a total increase of approximately 6.4% over the three-year period. The trend reflects a growing demand for qualified communication skills, especially as digital channels become increasingly important for companies and organizations. Salary increases have also been influenced by competition for talent in communication and advertising, although the rate of increase has been somewhat lower than in some other creative professions. Overall, the profession has experienced stable and relatively steady salary development, with the balance of supply and demand in the labor market tempering larger pay raises.

Advertising editor salary – complete overview

  • Average salary: 48 400 SEK/month
  • Lowest salary: 39,900 SEK/month (female, public sector, high school education, up to 2 years)
  • Highest salary: 51,900 SEK/month (female, public sector, pre-high school education)
  • Hourly wage (average): 280 SEK
  • Women: 47 000 SEK/month
  • Men: 51 800 SEK/month
  • Women earn: 91% of what men do

Education and qualifications

The path to becoming an advertising editor often involves post-secondary education in communication, media, or marketing. Many employers require a university degree in a relevant field, but experience from the industry and proven ability to produce and edit texts can be equally important. Internships or trainee positions often provide valuable entry points into the profession.

  • University education: Bachelor's programs in media and communication studies, journalism, or marketing (3 years)
  • Courses/certifications: Further training in copywriting, digital marketing, or graphic production
  • Internships/trainee: Meritorious through internships at advertising agencies or marketing departments
  • Prerequisites: Good knowledge of Swedish language and basic understanding of marketing communication
  • Self-study/online: Opportunities to enhance skills through online courses in text production and digital media

Many advertising editors today work closely with digital specialists and use advanced tools to analyze and optimize campaign results. The ability to quickly adapt to new platforms and technologies is therefore a significant advantage in the profession.

– statsskuld.se

Common benefits and compensations

Advertising editors are often offered benefits such as wellness allowances, flexible working hours, remote work opportunities, and professional development. Other common compensations include performance bonuses, subsidized lunches, and insurance related to employment.

Competition and challenges

The competition for positions as an advertising editor is significant, especially in metropolitan areas where many media and advertising agencies operate. The industry is characterized by high demands for creativity, quick delivery, and the ability to handle multiple projects simultaneously. Digitalization has increased skill requirements, and expectations for technical knowledge and understanding of digital processes are constantly rising. The recruitment situation is assessed as balanced nationally, meaning there is neither a shortage nor an oversupply of qualified candidates. Standing out with a unique portfolio and current skills is therefore crucial for success in the profession.

Tips for aspiring advertising editors

To succeed as an advertising editor, it is important to have strong communication skills and an eye for detail. Building a broad portfolio with your own texts and projects increases your chances of employment, while curiosity and willingness to learn new digital tools are key qualities to stay relevant. Creativity is a major asset, especially when it comes to creating original campaign ideas and tailoring messages to different channels. Working in a structured manner and meeting deadlines is essential, as the pace is often high. Collaboration skills are necessary since the work is done in teams with other specialists. Active networking and participation in industry events can also open new doors and provide insights into current trends. Finally, it is important to be receptive to feedback and to develop your work based on both client and audience needs.

Key facts about advertising editors

  • Salary range: 39,900–51,900 SEK/month
  • Average salary: 48 400 SEK/month
  • Education level: University degree or equivalent experience
  • Work environment: Office-based, often project- and team-oriented
  • Demand: Moderate, 758 job openings within the profession

Career paths and future prospects

After three to five years in the role of advertising editor, there are opportunities for further development within communication, marketing, or leadership. Many advance to roles such as content manager, communication strategist, or project manager within the advertising and media industry. According to the Swedish Public Employment Service's forecasts for the professions of informants, communicators, and PR specialists, the labor market is expected to be balanced with moderate opportunities for employment, and demand is forecasted to remain unchanged over the next five years. Those who continuously develop their digital skills and build experience in new media have good chances of progressing in the field.

Frequently asked questions about advertising editors

  • What does an advertising editor earn?
    - An advertising editor has an average salary of 48 400 SEK/month, with a salary range between 39,900 and 51,900 SEK/month.
  • How do salary differences between women and men look?
    - Women earn an average of 47 000 SEK and men 51 800 SEK, which means women earn 91% of men's salaries.
  • What education is required to become an advertising editor?
    - Most commonly, a university degree in media and communication studies, journalism, or marketing, often supplemented with practical experience.
  • What is the job market like for advertising editors?
    - Opportunities are considered moderate and the labor market is balanced nationally.
  • What are the most common workplaces?
    - The profession is office-based and often project-oriented, with periods of high tempo and close collaboration with other creatives.
  • Are there regional salary differences?
    - Salary levels can vary depending on region and employer, but the biggest differences are often between big cities and smaller towns.
  • What are the future prospects for advertising editors?
    - The forecast is that demand will remain unchanged over the next five years.

Richard Andersson

Richard Andersson - 2025-07-07 21:23:42

Occupation
Who has the highest salary?
The highest salary for a Advertising editor is 56000 kr. This salary belongs to a man working in the Privately employed officials with a post-secondary education, 3 years or more. The highest salary for a woman in this profession is 55700 kr.
Who has the lowest salary?
The lowest salary for a Advertising editor is 38100 kr. This salary belongs to a woman also working in the Government sector. The lowest salary for a man in this profession is 39800 kr.
Salary distributed by age and sector
Age Women's salary as a percentage of men's Base salary Monthly salary
18-24 30800 kr 31000 kr
25-34 92% 40700 kr 41100 kr
35-44 90% 49100 kr 49500 kr
45-54 88% 51900 kr 52500 kr
55-64 95% 51600 kr 52100 kr
65-68 48100 kr 48500 kr
Snitt 91% 47900 kr 48400 kr
* Empty columns indicate that the statistical data was insufficient to allow for a statistically significant conclusion.
Salary per sector
Salary based on education
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About the data

All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.

All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.

Profession Advertising editor has the SSYK code 2432, which we use to match against the SCB database to obtain the latest salary statistics.

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Salary, Taxes, and Fees
Net salary 31 390
Net salary
31 390
Taxes
11 718
Fees
12 582

With our Swedish tax calculator, you can easily calculate your after-tax income (net salary).

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* Updated with 2026 taxes

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