Advertising editor

What does an advertising editor do? – Tasks and work environment

An advertising editor is responsible for planning, creating, and editing content for various advertising media, both digital and print. Tasks include developing campaign ideas, writing and editing texts, and ensuring that the message is clear and tailored to the target audience. The role often involves collaboration with graphic designers, photographers, and marketing strategists to create a comprehensive solution that strengthens the brand. The work environment is usually office-based, often in open-plan offices or team-oriented project environments, and the pace can be intense at times with clear deadlines before campaign launches.

Salary development over time

The salary for advertising editors has shown positive growth over the past three years. In 2022, the average salary was 43,800 SEK per month, which increased to 45 100 in 2023 and further to 46 600 in 2024. This corresponds to a total increase of approximately 6.4% over the three-year period. The trend reflects a growing demand for qualified communication skills, especially as digital channels become increasingly important for companies and organizations. Salary increases have also been influenced by competition for talent in communication and advertising, although the rate of increase has been somewhat lower than in some other creative professions. Overall, the profession has experienced stable and relatively steady salary development, with the balance of supply and demand in the labor market tempering larger pay raises.

Advertising editor salary – complete overview

• Average salary: 46 600 SEK/month
• Lowest salary: 39,900 SEK/month (female, public sector, high school education, up to 2 years)
• Highest salary: 51,900 SEK/month (female, public sector, pre-high school education)
• Hourly wage (average): 280 SEK
• Women: 45 700 SEK/month
• Men: 49 100 SEK/month
• Women earn: 93% of what men do

Education and qualifications

The path to becoming an advertising editor often involves post-secondary education in communication, media, or marketing. Many employers require a university degree in a relevant field, but experience from the industry and proven ability to produce and edit texts can be equally important. Internships or trainee positions often provide valuable entry points into the profession.

• University education: Bachelor's programs in media and communication studies, journalism, or marketing (3 years)
• Courses/certifications: Further training in copywriting, digital marketing, or graphic production
• Internships/trainee: Meritorious through internships at advertising agencies or marketing departments
• Prerequisites: Good knowledge of Swedish language and basic understanding of marketing communication
• Self-study/online: Opportunities to enhance skills through online courses in text production and digital media

Common benefits and compensations

Advertising editors are often offered benefits such as wellness allowances, flexible working hours, remote work opportunities, and professional development. Other common compensations include performance bonuses, subsidized lunches, and insurance related to employment.

Competition and challenges

The competition for positions as an advertising editor is significant, especially in metropolitan areas where many media and advertising agencies operate. The industry is characterized by high demands for creativity, quick delivery, and the ability to handle multiple projects simultaneously. Digitalization has increased skill requirements, and expectations for technical knowledge and understanding of digital processes are constantly rising. The recruitment situation is assessed as balanced nationally, meaning there is neither a shortage nor an oversupply of qualified candidates. Standing out with a unique portfolio and current skills is therefore crucial for success in the profession.

Tips for aspiring advertising editors

To succeed as an advertising editor, it is important to have strong communication skills and an eye for detail. Building a broad portfolio with your own texts and projects increases your chances of employment, while curiosity and willingness to learn new digital tools are key qualities to stay relevant. Creativity is a major asset, especially when it comes to creating original campaign ideas and tailoring messages to different channels. Working in a structured manner and meeting deadlines is essential, as the pace is often high. Collaboration skills are necessary since the work is done in teams with other specialists. Active networking and participation in industry events can also open new doors and provide insights into current trends. Finally, it is important to be receptive to feedback and to develop your work based on both client and audience needs.

Key facts about advertising editors

• Salary range: 39,900–51,900 SEK/month
• Average salary: 46 600 SEK/month
• Education level: University degree or equivalent experience
• Work environment: Office-based, often project- and team-oriented
• Demand: Moderate, 758 job openings within the profession

Career paths and future prospects

After three to five years in the role of advertising editor, there are opportunities for further development within communication, marketing, or leadership. Many advance to roles such as content manager, communication strategist, or project manager within the advertising and media industry. According to the Swedish Public Employment Service's forecasts for the professions of informants, communicators, and PR specialists, the labor market is expected to be balanced with moderate opportunities for employment, and demand is forecasted to remain unchanged over the next five years. Those who continuously develop their digital skills and build experience in new media have good chances of progressing in the field.

Frequently asked questions about advertising editors

• What does an advertising editor earn?
  - An advertising editor has an average salary of 46 600 SEK/month, with a salary range between 39,900 and 51,900 SEK/month.
• How do salary differences between women and men look?
  - Women earn an average of 45 700 SEK and men 49 100 SEK, which means women earn 93% of men's salaries.
• What education is required to become an advertising editor?
  - Most commonly, a university degree in media and communication studies, journalism, or marketing, often supplemented with practical experience.
• What is the job market like for advertising editors?
  - Opportunities are considered moderate and the labor market is balanced nationally.
• What are the most common workplaces?
  - The profession is office-based and often project-oriented, with periods of high tempo and close collaboration with other creatives.
• Are there regional salary differences?
  - Salary levels can vary depending on region and employer, but the biggest differences are often between big cities and smaller towns.
• What are the future prospects for advertising editors?
  - The forecast is that demand will remain unchanged over the next five years.