Consultant, PR salary

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Consultant, PR salary

48 400 SEK

Information officers, communicators and PR specialists

Latest available salary statistics are for 2025. Compare average pay, salary range and related job listings.

38 100 - 56 000 SEK / month

Women earn 91% of what men do.

Administration, ekonomi

Average salary 48 400 SEK/month Monthly gross salary
Salary range 38 100 - 56 000 SEK Latest available range Data year 2025 Latest published dataset

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Salary trend About the role What does a PR consultant do? – Tasks and work environment Salary development over time Consultant, PR salary – comprehensive overview Open jobs Related occupations About the data

Salary progression Consultant, PR

Average salary 48 400 kr
Males 51 800 kr
Females 47 000 kr
1 Likes 0 Comments 277 Vacant jobs ->

What does a PR consultant do? – Tasks and work environment

A PR consultant works to help companies, organizations, or individuals build and maintain good relationships with the outside world. Tasks often include strategic communication, media handling, crisis management, press release development, and campaign planning. The consultant analyzes the environment, identifies communication needs, and suggests actions to strengthen the client’s brand. The work environment is usually office-based but may also involve travel, meetings with clients, and participation in various events. The pace is often fast, with high demands for flexibility, especially during unexpected events requiring quick and clear communication.

Salary development over time

The salary for a PR consultant has shown steady growth in recent years. In 2022, the average salary was 43,800 SEK per month, increasing to 46 600 SEK in 2023 and further to 48 400 SEK in 2024. This represents a total increase of about 6.4% over three years. The trend reflects a rising demand for qualified communicators, partly driven by digitalization and an increasing need for proactive crisis management. Salary increases can also be explained by higher educational levels among professionals and competition for the most experienced consultants. The market has been stable, with a balance between supply and demand, contributing to moderate but continuous salary development.

Consultant, PR salary – comprehensive overview

  • Average salary: 48 400 SEK/month
  • Lowest salary: 39,900 SEK/month (female, public sector, upper secondary education up to 2 years)
  • Highest salary: 51,900 SEK/month (female, public sector, pre-secondary education)
  • Hourly wage: 280 SEK
  • Gender differences: Women earn 47 000 SEK, men 51 800 SEK (women 91% of men’s salary)
  • Regional differences: Data on regional salary differences is unavailable

Education and qualifications

The path to a career as a PR consultant usually goes through university or college studies in communication, media, or related fields. Internships and work experience are highly meritorious, as are courses in crisis communication or digital strategy. Success requires both theoretical knowledge and the ability to work strategically and solution-oriented.

  • Formal degree: Bachelor's degree in communication, media or PR (3 years)
  • Certifications: Courses in crisis management, digital communication, or public affairs
  • Internships: Strongly recommended during studies to build networks and experience
  • Prerequisites: Upper secondary education, preferably with a social sciences focus
  • Self-study: Possible to supplement with online courses in social media and strategic communication

An unexpected aspect of a PR consultant’s daily life is the close collaboration with both creative teams and decision-makers. The ability to quickly switch between strategic thinking and practical implementation makes the profession particularly dynamic and rewarding.

– statsskuld.se

Common benefits and compensations

PR consultants are often offered benefits such as wellness allowances, flexible working hours, and the possibility of remote work. Other common compensations include occupational pensions, professional development, and sometimes bonuses linked to project results or customer satisfaction. Opportunities to participate in industry seminars and further training are also common.

Competition and challenges

The job market for PR consultants is characterized by moderate competition and a balanced recruitment situation. There is a steady demand for competent communicators, but many employers set high requirements for experience, networks, and expertise in digital platforms. The consultant role requires constant adaptation to changing media landscapes and new communication channels. The challenge often lies in quickly understanding different industries and managing pressurized situations while maintaining quality. The number of job openings in the profession is 758, reflecting some competition but also good opportunities for well-prepared candidates.

Tips for aspiring PR consultants

To succeed as a PR consultant, it’s important to be communicative and attentive to clients’ needs. Building a strong network during your studies and actively seeking internships to gain relevant experience are crucial. Flexibility is a key trait, as tasks and priorities can change rapidly. Staying updated on new digital tools and trends in communication provides a significant advantage. Initiative and creativity are valuable for solving complex communication challenges. Finally, resilience and the ability to handle deadlines without compromising quality are essential.

Key facts about Consultant, PR

  • Education level: Bachelor's degree in communication or media
  • Work environment: Office-based with client meetings and events
  • Demand: Moderate, with 758 job openings in the profession
  • Gender distribution: Women earn 91% of what men do
  • Work form: Often project-based and consultancy roles

Career paths and future prospects

After three to five years in the profession, a PR consultant can advance to roles such as senior consultant, project manager, communications director, or specialist in areas like crisis communication or digital strategy. Some choose to start their own agency or work as freelance advisors. According to the Swedish Public Employment Service’s forecast for the group of information officers, communicators, and PR specialists, the employment opportunities are moderate and the recruitment situation is balanced. Demand is expected to remain unchanged over the next five years, implying stable but not rapidly growing career opportunities. Those combining solid education with practical experience have good prospects of advancing to leadership or specialist roles.

Common questions about Consultant, PR

  • What does a Consultant, PR earn?
    - The average salary is 48 400 SEK per month, with variation depending on experience and employer.
  • Are there salary differences between men and women?
    - Yes, women earn on average 47 000 SEK and men 51 800 SEK, which means women earn approximately 91% of what men do.
  • What education is required to become a PR consultant?
    - A bachelor's degree in communication, media, or PR is most common, supplemented with internships and relevant courses.
  • What is the job market like for PR consultants?
    - Opportunities are moderate and the recruitment situation is considered balanced, with 758 job openings in the profession.
  • What career opportunities are available after a few years in the profession?
    - Common paths include becoming a senior consultant, project manager, or communications director. Some start their own agency.
  • What is the highest and lowest salary for a Consultant, PR?
    - The highest salary is 51,900 SEK and the lowest 39,900 SEK, depending on experience, education, and sector.

Richard Andersson

Richard Andersson - 2025-07-12 04:43:12

Occupation
Who has the highest salary?
The highest salary for a Consultant, PR is 56000 kr. This salary belongs to a man working in the Privately employed officials with a post-secondary education, 3 years or more. The highest salary for a woman in this profession is 55700 kr.
Who has the lowest salary?
The lowest salary for a Consultant, PR is 38100 kr. This salary belongs to a woman also working in the Government sector. The lowest salary for a man in this profession is 39800 kr.
Salary distributed by age and sector
Age Women's salary as a percentage of men's Base salary Monthly salary
18-24 30800 kr 31000 kr
25-34 92% 40700 kr 41100 kr
35-44 90% 49100 kr 49500 kr
45-54 88% 51900 kr 52500 kr
55-64 95% 51600 kr 52100 kr
65-68 48100 kr 48500 kr
Snitt 91% 47900 kr 48400 kr
* Empty columns indicate that the statistical data was insufficient to allow for a statistically significant conclusion.
Salary per sector
Salary based on education
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About the data

All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.

All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.

Profession Consultant, PR has the SSYK code 2432, which we use to match against the SCB database to obtain the latest salary statistics.

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Salary, Taxes, and Fees
Net salary 31 390
Net salary
31 390
Taxes
11 718
Fees
12 582

With our Swedish tax calculator, you can easily calculate your after-tax income (net salary).

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* Updated with 2026 taxes

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