Image that illustrates Program presenter

Program presenter

35 200 kr

Other professions in culture and entertainment

35 200 - 35 300 kr / month

Women earn 100% of what men do.

Kultur, media, design

What will be the salary after tax?

Salary progression Program presenter

Average salary 35 200 kr
Males 35 200 kr
Females 35 300 kr

What does a program presenter do? – Tasks and work environment

A program presenter is responsible for leading and presenting programs on radio, TV, or digital platforms. Tasks include preparing and delivering segments, interviewing guests, and creating an engaging and informative atmosphere for the audience. The role often involves working in a dynamic and creative environment with collaboration with technicians and producers. Working hours can be irregular, including evenings and weekends depending on broadcast schedules.

Salary development over time

The salary for a program presenter has shown a slight decline in recent years, from 36,200 kronor per month in 2022 to 35,200 kronor in 2024. The decrease of about 2.8 percent may be due to changes in the media industry and competition from new digital platforms affecting traditional media channels. Despite this, the salary remains relatively stable and reflects a steady demand for the profession within culture and entertainment. Education level and experience significantly influence salary development, with more experienced presenters generally earning higher wages. The market is also influenced by economic conditions and technological changes that require new skills.

Program presenters often need a high degree of spontaneity and adaptability, as live situations can change rapidly and require quick decisions.

– statsskuld.se

Program presenter salary – comprehensive overview

  • Average salary: 35,200 SEK/month
  • Lowest salary: 35,200 SEK (man)
  • Highest salary: 35,300 SEK (woman)
  • Hourly wage: 212 SEK (based on 166 hours/month)
  • Gender differences: Women earn as much as men in the profession
  • Regional differences: Data is lacking for clear regional variations

Education and qualifications

The educational path for program presenters varies, but often requires a combination of formal education in media or communication and practical experience. Courses in rhetoric and voice techniques are common to improve presentation skills.

  • Formal degrees: Media and communication programs at universities or folk high schools, typically 1–3 years
  • Certifications/courses: Voice and stage courses, interview techniques
  • Internships/traineeships: Important for gaining experience and networking within the industry
  • Prerequisites: Strong communication skills and interest in media
  • Self-study/online: Training in presentation and program hosting via digital platforms
  • Tips for choosing: Internships and early experience in radio or TV can be crucial

Common benefits and compensations

Program presenters are often offered benefits such as wellness allowances, flexible working hours, and opportunities for skill development. Some employers may also offer bonuses for successful productions or long-term employment. Overtime and unsocial hours compensation are common in the industry.

Competition and challenges

The profession is competitive, especially in larger media companies where many seek the same positions. The challenge lies in staying relevant and developing the ability to communicate with a broad audience. Digitalization and changing consumption habits demand adaptation to new formats and platforms. Flexibility and the ability to work under pressure are important qualities for success in the profession.

Tips for those who want to become a program presenter

To succeed, develop strong communication skills and be comfortable speaking in front of an audience. Good listening skills are essential to adapt content to different target groups and situations. Being flexible during live broadcasts and handling unforeseen situations require calmness and quick problem-solving skills. Practical experience from internships or smaller productions provides valuable insights and contacts within the industry. Finally, continuously improving technical skills and staying updated on new media trends are crucial to remain competitive in the job market.

Key facts about program presenters

  • Education level: Media and communication education, 1–3 years
  • Salary range: 35,200–35,300 SEK/month
  • Work environment: Creative and dynamic, often office and studio work
  • Employment type: Permanent or hourly employment with varying hours
  • Demand: Approximately 620 job openings in the profession

Career paths and future outlook

After 3–5 years in the profession, program presenters can advance to roles such as program hosts for larger productions or specialize in areas like news, culture, or sports. Some also choose to work in production and directing or pursue further education in media and communication. The employment service assesses that demand for program presenters within culture and entertainment is stable, but competition can be fierce. Digitalization and new media formats also create new opportunities for career development and skill diversification.

Frequently asked questions about program presenters

  • What does a program presenter earn?
    - The average salary is approximately 35,200 kronor per month, with little difference between women and men.
  • What education is required to become a program presenter?
    - Usually, a degree in media or communication at a university or folk high school, often combined with practical experience.
  • Are there significant gender differences in salary?
    - No, women and men earn roughly the same within the profession.
  • What is the work environment like for a program presenter?
    - The work environment is often creative and dynamic, involving studio and office work with irregular hours.
  • What personal qualities are important?
    - Good communication skills, flexibility, and stress resilience are central qualities.
  • What are the future prospects?
    - Demand is relatively stable with about 620 job openings, but competition is fierce.
  • What career paths are available?
    - Opportunities to advance to program host, specialize, or work in production and directing exist.

Who has the highest salary?
The highest salary for a Program presenter is 35300 kr. This salary belongs to a woman working in the Privately employed officials with a unspecified education. The highest salary for a man in this profession is 35200 kr.
Who has the lowest salary?
The lowest salary for a Program presenter is 35200 kr. This salary belongs to a man working in the Multiple sectors. The lowest salary for a woman in this profession is 35300 kr.
Salary distributed by age and sector
Age Women's salary as a percentage of men's Base salary Monthly salary
25-34 32600 kr 32700 kr
Snitt 100% 34900 kr 35200 kr
Salary per sector
Salary based on education
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About the data

All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.

All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.

Profession Program presenter has the SSYK code 3439, which we use to match against the SCB database to obtain the latest salary statistics.

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