Product manager, marketing salary

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Product manager, marketing salary

55 700 SEK

Marketing analysts and marketers etc.

Latest available salary statistics are for 2025. Compare average pay, salary range and related job listings.

47 300 - 71 200 SEK / month

Women earn 86% of what men do.

Försäljning & inköp

Average salary 55 700 SEK/month Monthly gross salary
Salary range 47 300 - 71 200 SEK Latest available range Data year 2025 Latest published dataset

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Salary trend About the role What does a Product Manager, Marketing do? – Tasks and Work Environment Salary Development Over Time Product Manager, Marketing Salary – Complete Overview Open jobs Related occupations About the data

Salary progression Product manager, marketing

Average salary 55 700 kr
Males 60 400 kr
Females 52 200 kr
1 Likes 0 Comments 335 Vacant jobs ->

What does a Product Manager, Marketing do? – Tasks and Work Environment

A Product Manager in marketing plays a central role in developing, launching, and managing the company's products or services on the market. Tasks include market analysis, pricing, positioning, coordinating with sales teams, technical developers, and external partners. The Product Manager ensures the product meets customer needs and business goals, requiring close collaboration with the marketing department and other key personnel within the organization. The work environment is typically office-based, characterized by a fast pace, multiple projects simultaneously, and demands for both analytical and communicative skills. Digitalization and rapid market changes mean that the role is constantly evolving and requires ongoing skills development.

Salary Development Over Time

Salaries for Product Managers in marketing have steadily increased in recent years. In 2022, the average salary was 50,400 SEK per month. In 2023, it increased to 54 500 SEK, representing an increase of about 2.4%. The latest figure for 2024 shows an average salary of 55 700 SEK, a further increase of 5.6%. This salary trend reflects a continued high demand for qualified product managers, while the labor market is characterized by recruitment difficulties and increased competition for experienced candidates. Factors such as digitalization, increased analytical requirements, and companies' need to quickly adapt their offerings contribute to upward pressure on wages. Differences based on education level and sector are also observed, with the private sector and higher education generally offering higher salaries.

Product Manager, Marketing Salary – Complete Overview

  • Average Salary: 55 700 SEK/month
  • Lowest Salary: 48,700 SEK (female, public sector, postgraduate education < 3 years)
  • Highest Salary: 78,400 SEK (male, private sector, doctoral degree)
  • Hourly Wage (average): 328 SEK
  • Women/Men: Women earn 52 200 SEK, men 60 400 SEK (women 86% of men's salary)
  • Regional Differences: Salary variations occur, especially between urban and rural areas

Education and Qualifications

To become a Product Manager with a focus on marketing, a university degree in economics, marketing, or technology is usually required. Employers often seek several years of experience in market analysis, product development, or project management. Practical experience, such as from trainee programs or internships, is a clear advantage. Further education in digital marketing, analysis tools, and leadership can increase chances of employment and advancement.

  • Formal Degree: Bachelor's degree in economics, marketing, or technology (3 years)
  • Specialized Courses: Digital marketing, product management, data analysis
  • Internship/Trainee: Strongly recommended for networking and industry insight
  • Prerequisites: Experience in project management and market analysis
  • Certifications: Examples include Product Owner, Agile, Google Analytics

A Product Manager in marketing is often a key role in a company's innovation efforts. The ability to quickly reassess strategies and make data-driven decisions is crucial when market trends shift. This profession often attracts individuals who enjoy influencing both business results and customer experience in practice.

– statsskuld.se

Common Benefits and Compensation

Product Managers in marketing are often offered competitive benefits such as occupational pension, wellness allowance, performance bonuses, remote work options, and access to training and conferences. Some larger companies may also offer stock programs, company cars, and extra vacation days.

Competition and Challenges

The competition for positions as Product Manager in marketing is significant, especially in metropolitan areas where many companies operate. Recruitment difficulties are reported, indicating high demand for qualified candidates. Challenges include keeping up with rapidly changing market trends, managing complex projects, and navigating between internal and external interests. Digitalization and increased demands for data-driven analysis are transforming the role and requiring continuous skills development. Balancing strategic and operational tasks can be demanding, and the ability to adapt quickly is crucial for success.

Tips for Aspiring Product Managers, Marketing

To succeed as a Product Manager in marketing, it is beneficial to combine analytical skills with strong communication. Building a broad network in the industry and participating in relevant projects early on provides practical experience and increases employment chances. A structured work approach facilitates managing complex projects, while collaboration skills help drive the team toward common goals. Curiosity and a willingness to continually learn new tools are important traits, especially in a fast-changing industry. Being attentive to customer needs and quickly adapting strategies create competitive advantages. Finally, maintaining a positive and solution-oriented mindset offers good opportunities for development and advancement within the profession.

Key Facts about Product Manager, Marketing

  • Education Level: Bachelor's degree, often supplemented with specialized courses
  • Work Environment: Office-based, often fast-paced and project-intensive
  • Typical Work Mode: Full-time, with potential for remote work
  • Demand: Great opportunities for employment, especially in larger cities
  • Special Skills: Data analysis, digital marketing, project management

Career Paths and Future Outlook

After 3–5 years as a Product Manager in marketing, opportunities open for roles such as Senior Product Manager, Marketing Manager, or Business Development Manager. Other paths include specialization in digital transformation or transitioning into consulting roles within product development and marketing strategy. According to the Swedish Employment Service, the job market is favorable, with many opportunities and unchanged demand over the next five years within the field of marketing analysts and marketers. Despite high competition in some regions, recruitment difficulties are reported, indicating continued good career prospects. Over 550 job openings in the field suggest a strong labor market for those with the right skills and experience.

Common Questions about Product Manager, Marketing

  • What does a Product Manager, Marketing earn?
    - The average salary is 55 700 SEK per month, but varies depending on experience, education, and sector.
  • Are there large salary differences between genders?
    - Yes, men earn on average 60 400 SEK while women earn 52 200 SEK, which means women have 86% of men's salary.
  • What education is required to become a Product Manager, Marketing?
    - Usually, a bachelor's degree in economics, marketing, or technology, along with experience in project management and market analysis.
  • What are the future prospects for the profession?
    - Job opportunities are plentiful, and demand is expected to remain unchanged over the next five years according to the Swedish Employment Service.
  • What are the most common benefits?
    - Occupational pension, wellness allowance, bonuses, remote work options, and training are common benefits.
  • How large is the salary range within the profession?
    - The lowest salary is 48,700 SEK and the highest is 78,400 SEK, depending on sector, education, and experience.
  • What personal qualities are important?
    - Analytical skills, communication skills, a structured work approach, and adaptability are particularly valuable.

Richard Andersson

Richard Andersson - 2025-07-13 18:20:31

Occupation
Who has the highest salary?
The highest salary for a Product manager, marketing is 71200 kr. This salary belongs to a man working in the Public sector with a upper secondary education, maximum 2 years. The highest salary for a woman in this profession is 55400 kr.
Who has the lowest salary?
The lowest salary for a Product manager, marketing is 47300 kr. This salary belongs to a woman also working in the Private sector. The lowest salary for a man in this profession is 49200 kr.
Salary distributed by age and sector
Age Women's salary as a percentage of men's Base salary Monthly salary
18-24 32600 kr 32700 kr
25-34 82% 48900 kr 49300 kr
35-44 88% 55300 kr 56200 kr
45-54 87% 61400 kr 62900 kr
55-64 87% 63800 kr 65600 kr
Snitt 86% 54800 kr 55700 kr
* Empty columns indicate that the statistical data was insufficient to allow for a statistically significant conclusion.
Salary per sector
Salary based on education
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About the data

All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.

All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.

Profession Product manager, marketing has the SSYK code 2431, which we use to match against the SCB database to obtain the latest salary statistics.

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Salary, Taxes, and Fees
Net salary 31 390
Net salary
31 390
Taxes
11 718
Fees
12 582

With our Swedish tax calculator, you can easily calculate your after-tax income (net salary).

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* Updated with 2026 taxes

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