Product manager, marketing

What does a Product Manager, Marketing do? – Tasks and Work Environment

A Product Manager in marketing plays a central role in developing, launching, and managing the company's products or services on the market. Tasks include market analysis, pricing, positioning, coordinating with sales teams, technical developers, and external partners. The Product Manager ensures the product meets customer needs and business goals, requiring close collaboration with the marketing department and other key personnel within the organization. The work environment is typically office-based, characterized by a fast pace, multiple projects simultaneously, and demands for both analytical and communicative skills. Digitalization and rapid market changes mean that the role is constantly evolving and requires ongoing skills development.

Salary Development Over Time

Salaries for Product Managers in marketing have steadily increased in recent years. In 2022, the average salary was 50,400 SEK per month. In 2023, it increased to 51 600 SEK, representing an increase of about 2.4%. The latest figure for 2024 shows an average salary of 54 500 SEK, a further increase of 5.6%. This salary trend reflects a continued high demand for qualified product managers, while the labor market is characterized by recruitment difficulties and increased competition for experienced candidates. Factors such as digitalization, increased analytical requirements, and companies' need to quickly adapt their offerings contribute to upward pressure on wages. Differences based on education level and sector are also observed, with the private sector and higher education generally offering higher salaries.

Product Manager, Marketing Salary – Complete Overview

• Average Salary: 54 500 SEK/month
• Lowest Salary: 48,700 SEK (female, public sector, postgraduate education < 3 years)
• Highest Salary: 78,400 SEK (male, private sector, doctoral degree)
• Hourly Wage (average): 328 SEK
• Women/Men: Women earn 51 800 SEK, men 58 500 SEK (women 88% of men's salary)
• Regional Differences: Salary variations occur, especially between urban and rural areas

Education and Qualifications

To become a Product Manager with a focus on marketing, a university degree in economics, marketing, or technology is usually required. Employers often seek several years of experience in market analysis, product development, or project management. Practical experience, such as from trainee programs or internships, is a clear advantage. Further education in digital marketing, analysis tools, and leadership can increase chances of employment and advancement.

• Formal Degree: Bachelor's degree in economics, marketing, or technology (3 years)
• Specialized Courses: Digital marketing, product management, data analysis
• Internship/Trainee: Strongly recommended for networking and industry insight
• Prerequisites: Experience in project management and market analysis
• Certifications: Examples include Product Owner, Agile, Google Analytics

Common Benefits and Compensation

Product Managers in marketing are often offered competitive benefits such as occupational pension, wellness allowance, performance bonuses, remote work options, and access to training and conferences. Some larger companies may also offer stock programs, company cars, and extra vacation days.

Competition and Challenges

The competition for positions as Product Manager in marketing is significant, especially in metropolitan areas where many companies operate. Recruitment difficulties are reported, indicating high demand for qualified candidates. Challenges include keeping up with rapidly changing market trends, managing complex projects, and navigating between internal and external interests. Digitalization and increased demands for data-driven analysis are transforming the role and requiring continuous skills development. Balancing strategic and operational tasks can be demanding, and the ability to adapt quickly is crucial for success.

Tips for Aspiring Product Managers, Marketing

To succeed as a Product Manager in marketing, it is beneficial to combine analytical skills with strong communication. Building a broad network in the industry and participating in relevant projects early on provides practical experience and increases employment chances. A structured work approach facilitates managing complex projects, while collaboration skills help drive the team toward common goals. Curiosity and a willingness to continually learn new tools are important traits, especially in a fast-changing industry. Being attentive to customer needs and quickly adapting strategies create competitive advantages. Finally, maintaining a positive and solution-oriented mindset offers good opportunities for development and advancement within the profession.

Key Facts about Product Manager, Marketing

• Education Level: Bachelor's degree, often supplemented with specialized courses
• Work Environment: Office-based, often fast-paced and project-intensive
• Typical Work Mode: Full-time, with potential for remote work
• Demand: Great opportunities for employment, especially in larger cities
• Special Skills: Data analysis, digital marketing, project management

Career Paths and Future Outlook

After 3–5 years as a Product Manager in marketing, opportunities open for roles such as Senior Product Manager, Marketing Manager, or Business Development Manager. Other paths include specialization in digital transformation or transitioning into consulting roles within product development and marketing strategy. According to the Swedish Employment Service, the job market is favorable, with many opportunities and unchanged demand over the next five years within the field of marketing analysts and marketers. Despite high competition in some regions, recruitment difficulties are reported, indicating continued good career prospects. Over 550 job openings in the field suggest a strong labor market for those with the right skills and experience.

Common Questions about Product Manager, Marketing

• What does a Product Manager, Marketing earn?
  - The average salary is 54 500 SEK per month, but varies depending on experience, education, and sector.
• Are there large salary differences between genders?
  - Yes, men earn on average 58 500 SEK while women earn 51 800 SEK, which means women have 88% of men's salary.
• What education is required to become a Product Manager, Marketing?
  - Usually, a bachelor's degree in economics, marketing, or technology, along with experience in project management and market analysis.
• What are the future prospects for the profession?
  - Job opportunities are plentiful, and demand is expected to remain unchanged over the next five years according to the Swedish Employment Service.
• What are the most common benefits?
  - Occupational pension, wellness allowance, bonuses, remote work options, and training are common benefits.
• How large is the salary range within the profession?
  - The lowest salary is 48,700 SEK and the highest is 78,400 SEK, depending on sector, education, and experience.
• What personal qualities are important?
  - Analytical skills, communication skills, a structured work approach, and adaptability are particularly valuable.