Product manager, marketing salary

What does a Product Manager in Marketing do?

As a Product Manager in Marketing, you are responsible for developing and implementing marketing strategies for specific products or product lines. The tasks can include everything from market analysis and product development to budget management and campaign planning. The role requires close collaboration with other departments such as sales, production, and design to ensure that the products meet customer needs and company goals. The work environment is often dynamic and can involve both office work and travel for meetings and conferences.

Product Manager in Marketing salary

According to the latest statistics, the average salary for a Product Manager in Marketing is 51 600 SEK per month. Men in the profession earn an average of 55 800 SEK, while women earn 48 700 SEK, which means that women earn 87 percent of what men earn in the same role. The hourly wage for a part-time employee is around 310 SEK, based on 166 hours worked in a month.

Salary development over time

We see that the salary development for Product Managers in Marketing has been positive. Last year, the average salary was 50 400 SEK, which means an increase to the current 51 600 SEK per month. The highest salary for a man in the profession is 60,900 SEK and for a woman 54,600 SEK. The lowest salary for a woman is 44,900 SEK and for a man 48,100 SEK.

Education and qualifications

To become a Product Manager in Marketing, a post-secondary education in marketing, economics, or similar fields is often required. Many employers also value experience in marketing, product development, or sales.

Common benefits

Product Managers in Marketing can often expect benefits such as a company mobile phone, opportunities for remote work, and paid training for skill development. However, these benefits vary depending on the employer and industry.

Competition and challenges

According to the Employment Agency, the job opportunities for marketing analysts and marketers are significant. The recruitment situation is characterized by difficulties in finding the right skills, while many are leaving the profession. Demand is expected to remain unchanged over the next five years.

Key facts

• Salary range: 44,900 - 60,900 SEK/month
• Education: Post-secondary education in marketing or economics
• Work environment: Dynamic, often involving both office work and travel

Tips for those who want to work as a Product Manager in Marketing

For those interested in becoming a Product Manager in Marketing, it is important to stay updated on market trends and technological advancements. It can also be beneficial to specialize in a specific product area or industry to increase competitiveness.

Career paths

With a few years of experience, a Product Manager in Marketing can advance to higher management positions, such as Marketing Manager or Business Area Manager. There are also opportunities to work internationally or specialize in specific areas such as digital marketing or product development.

Future prospects and demand

The future prospects for Product Managers in Marketing are good, with significant job opportunities according to the Employment Agency. Demand is expected to remain unchanged over the next five years, but recruitment difficulties may occur due to a lack of skills.

FAQ about Product Manager in Marketing

• What does a Product Manager in Marketing earn? The average salary is 51 600 SEK/month.
• How do you become a Product Manager in Marketing? A post-secondary education in marketing or economics is common.
• Is it easy to get a job? Yes, job opportunities are plentiful.
• Is it stressful to work as a Product Manager in Marketing? Yes, the role can be demanding with a fast pace and a lot of responsibility.
• What qualities are important as a Product Manager in Marketing? Analytical ability, creativity, and good communication skills are important.
• What different forms of Product Manager in Marketing are there? There are Product Managers in various industries and specializations, such as digital marketing and product development.