How much does a Marketing manager make

  1. Salary statistics
  2. Marketing manager
Image that illustrates Marketing manager

Marketing manager

51 300 kr

Corporate salespeople

38 200 - 61 500 kr / month

Women earn 89% of what men do.

Försäljning & inköp

What will be the salary after tax?

Salary progression Marketing manager

Average salary 51 300 kr
Males 53 000 kr
Females 47 200 kr
1 Likes 0 Comments 1031 Vacant jobs ->

What does a Marketing Manager do? – Tasks and Work Environment

A Marketing Manager has overall responsibility for the company's marketing, brand strategy, and communication efforts. Tasks vary between planning and executing marketing activities, analyzing market trends, leading campaigns, collaborating with sales and product teams, and managing external partnerships with agencies or suppliers. The role often requires a combination of strategic thinking and operational work, including both digital and traditional marketing. The work environment is usually office-based, and the pace can be high, especially during product launches or major campaigns.

Salary development over time

Over the past three years, the salary for a Marketing Manager has increased steadily. In 2022, the average salary was 46,700 SEK per month, followed by an increase to 49 600 SEK in 2023 and further to 51 300 SEK in 2024. This corresponds to a total increase of approximately 9.9% over the period. The salary increase can partly be explained by increased demand for digital marketing skills and higher competition for qualified candidates. The industry has also been influenced by companies' increased focus on branding and marketing in connection with digitalization and changing customer behaviors.

Marketing Manager Salary – Complete Overview

  • Average salary: 51 300 SEK/month
  • Lowest salary: 38,200 SEK/month (female, public sector)
  • Highest salary: 61,500 SEK/month (male, private sector, after 3+ years of post-secondary education)
  • Hourly wage (average): 309 SEK
  • Women earn: 47 200 SEK/month (89% of men's salary)
  • Men earn: 53 000 SEK/month
  • Regional differences: Data varies depending on location and industry

Education and Qualifications

To work as a Marketing Manager, a post-secondary education in marketing, economics, or communication is generally required. Many employers also seek practical experience in marketing work and good knowledge of digital tools and analytical methods. Internships or trainee positions within marketing departments are common parts of career development.

  • Formal education: Bachelor's degree in marketing, economics, or communication (3 years)
  • Certifications: Courses in digital marketing, project management, or brand strategy
  • Internships: Internships or trainee positions within marketing are recommended
  • Prerequisites: Experience with campaigns, analysis, and digital tools is advantageous
  • Self-study: Online courses in social media, SEO, and data analysis are a plus

Many Marketing Managers work closely with company leadership and gain insight into business strategies and development. This often opens opportunities for internal career advancement and influence over the company's direction at an early stage.

– statsskuld.se

Common Benefits and Compensation

Common benefits for Marketing Managers include pension schemes, wellness allowances, bonus programs, flexible working hours, and remote work options. Extra vacation days, training stipends, and company-provided mobile phones or laptops are also common in the profession.

Competition and Challenges

The competition for positions as a Marketing Manager is described as moderate, with a balanced ratio between applicants and vacancies. According to the Swedish Public Employment Service's forecast for company salespersons, which includes Marketing Managers, employment opportunities are moderate, and demand is expected to remain unchanged over the next five years. A challenge is the rapid development within digital marketing, which requires continuous skills development. Additionally, workload can be high during campaign peaks, and the ability to handle changes in both market and technology is essential.

Tips for Aspiring Marketing Managers

To succeed as a Marketing Manager, it is good to combine analytical skills with creativity and a structured approach. Building broad digital expertise, such as regularly updating skills in social media and data analysis, is important. Being communicative and able to collaborate with internal and external partners facilitates the role, as does developing strong leadership skills, since the role often involves personnel or project management. Taking initiative and being solution-oriented are also valuable, especially when new market trends need to be quickly implemented. Finally, the ability to work under pressure is beneficial, as the pace can be intense and deadlines must be met.

Key Facts about Marketing Manager

  • Education level: Post-secondary education, bachelor's degree (3 years) common
  • Work environment: Office-based, often with hybrid options
  • Demand: Moderate opportunities, 550 job openings in the field
  • Typical employment form: Full-time, both private and public sectors
  • Special skills: Digital marketing, project management, data analysis

Career Paths and Future Outlook

After three to five years as a Marketing Manager, opportunities to advance to roles such as Marketing Director, Communications Manager, or Business Developer open up. Some choose to specialize in digital marketing, brand strategy, or project management. According to the Swedish Public Employment Service, the future prospects for the profession, including Marketing Managers, are moderate with a balanced recruitment situation. Demand for the role is expected to remain unchanged over the next five years, and there is a relatively good supply of job openings in larger cities and expanding regions.

Frequently Asked Questions about Marketing Manager

  • What does a Marketing Manager earn?
    - The average salary for a Marketing Manager is 51 300 SEK per month.
  • How has the salary development looked for Marketing Managers?
    - Salaries have increased from 46,700 SEK in 2022 to 51 300 SEK in 2024, corresponding to approximately 9.9% over three years.
  • Are there differences between men's and women's salaries?
    - Yes, men earn on average 53 000 SEK and women 47 200 SEK, meaning women earn 89% of men's salaries.
  • What education is required to become a Marketing Manager?
    - Usually, a bachelor's degree in marketing, economics, or communication along with practical experience is needed.
  • What is the job market like for Marketing Managers?
    - Opportunities are moderate, and demand is expected to be unchanged over the next five years according to the Swedish Public Employment Service.
  • What are the typical tasks of a Marketing Manager?
    - The role includes responsibility for marketing, brand strategy, campaigns, and market trend analysis.
  • What is the highest and lowest salary for a Marketing Manager?
    - The highest salary is 61,500 SEK (male, private sector), and the lowest is 38,200 SEK (female, public sector).

Richard Andersson

Richard Andersson - 2025-07-12 19:24:50

Occupation
Who has the highest salary?
The highest salary for a Marketing manager is 61500 kr. This salary belongs to a man working in the Privately employed officials with a post-secondary education, 3 years or more. The highest salary for a woman in this profession is 52200 kr.
Who has the lowest salary?
The lowest salary for a Marketing manager is 38200 kr. This salary belongs to a woman also working in the Government sector. The lowest salary for a man in this profession is 46500 kr.
Salary distributed by age and sector
Age Women's salary as a percentage of men's Base salary Monthly salary
18-24 94% 32900 kr 34300 kr
25-34 93% 43000 kr 44900 kr
35-44 86% 49200 kr 52000 kr
45-54 91% 52600 kr 55600 kr
55-64 90% 53400 kr 56200 kr
65-68 50400 kr 53100 kr
Snitt 89% 48700 kr 51300 kr
* Empty columns indicate that the statistical data was insufficient to allow for a statistically significant conclusion.
Salary per sector
Salary based on education
Register an account before you can comment

To write a comment you need to create an account.

Default Avatar

About the data

All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.

All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.

Profession Marketing manager has the SSYK code 3322, which we use to match against the SCB database to obtain the latest salary statistics.

Search salary statistics for occupation
8000 kr
<-|->
90000 kr
Vacant jobs
Show more
Similar occupations
Latest posts
  • Public Opinion - Opinion Poll Status Novus: Unchanged Support – Social Democrats Largest

    Public Opinion

    Opinion Poll Status Novus: Unchanged Support – Social Democrats Largest

    Wed, 19 Nov 2025 - 08:35
  • National Debt - The National Debt – Level, Development, and Significance for Sweden

    National Debt

    The National Debt – Level, Development, and Significance for Sweden

    Wed, 8 Oct 2025 - 08:00
Salary, Taxes, and Fees
Net salary 31 377
Net salary
31 377
Taxes
11 738
Fees
12 129

With our Swedish tax calculator, you can easily calculate your after-tax income (net salary).

Swedish Church Member

* Updated with 2025 taxes

Explore more topics