Marketing manager salary

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Marketing manager salary

53 200 SEK

Corporate salespeople

Latest available salary statistics are for 2025. Compare average pay, salary range and related job listings.

38 000 - 64 000 SEK / month

Women earn 92% of what men do.

Försäljning & inköp

Average salary 53 200 SEK/month Monthly gross salary
Salary range 38 000 - 64 000 SEK Latest available range Data year 2025 Latest published dataset

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Salary trend About the role What does a Marketing Manager do? – Tasks and Work Environment Salary development over time Marketing Manager Salary – Complete Overview Open jobs Related occupations About the data FAQ

Salary progression Marketing manager

Average salary 53 200 kr
Males 54 400 kr
Females 49 900 kr
1 Likes 0 Comments 2031 Vacant jobs ->

What does a Marketing Manager do? – Tasks and Work Environment

A Marketing Manager has overall responsibility for the company's marketing, brand strategy, and communication efforts. Tasks vary between planning and executing marketing activities, analyzing market trends, leading campaigns, collaborating with sales and product teams, and managing external partnerships with agencies or suppliers. The role often requires a combination of strategic thinking and operational work, including both digital and traditional marketing. The work environment is usually office-based, and the pace can be high, especially during product launches or major campaigns.

Salary development over time

Over the past three years, the salary for a Marketing Manager has increased steadily. In 2022, the average salary was 46,700 SEK per month, followed by an increase to 51 300 SEK in 2023 and further to 53 200 SEK in 2024. This corresponds to a total increase of approximately 9.9% over the period. The salary increase can partly be explained by increased demand for digital marketing skills and higher competition for qualified candidates. The industry has also been influenced by companies' increased focus on branding and marketing in connection with digitalization and changing customer behaviors.

Marketing Manager Salary – Complete Overview

  • Average salary: 53 200 SEK/month
  • Lowest salary: 38,200 SEK/month (female, public sector)
  • Highest salary: 61,500 SEK/month (male, private sector, after 3+ years of post-secondary education)
  • Hourly wage (average): 309 SEK
  • Women earn: 49 900 SEK/month (92% of men's salary)
  • Men earn: 54 400 SEK/month
  • Regional differences: Data varies depending on location and industry

Education and Qualifications

To work as a Marketing Manager, a post-secondary education in marketing, economics, or communication is generally required. Many employers also seek practical experience in marketing work and good knowledge of digital tools and analytical methods. Internships or trainee positions within marketing departments are common parts of career development.

  • Formal education: Bachelor's degree in marketing, economics, or communication (3 years)
  • Certifications: Courses in digital marketing, project management, or brand strategy
  • Internships: Internships or trainee positions within marketing are recommended
  • Prerequisites: Experience with campaigns, analysis, and digital tools is advantageous
  • Self-study: Online courses in social media, SEO, and data analysis are a plus

Many Marketing Managers work closely with company leadership and gain insight into business strategies and development. This often opens opportunities for internal career advancement and influence over the company's direction at an early stage.

– statsskuld.se

Common Benefits and Compensation

Common benefits for Marketing Managers include pension schemes, wellness allowances, bonus programs, flexible working hours, and remote work options. Extra vacation days, training stipends, and company-provided mobile phones or laptops are also common in the profession.

Competition and Challenges

The competition for positions as a Marketing Manager is described as moderate, with a balanced ratio between applicants and vacancies. According to the Swedish Public Employment Service's forecast for company salespersons, which includes Marketing Managers, employment opportunities are moderate, and demand is expected to remain unchanged over the next five years. A challenge is the rapid development within digital marketing, which requires continuous skills development. Additionally, workload can be high during campaign peaks, and the ability to handle changes in both market and technology is essential.

Tips for Aspiring Marketing Managers

To succeed as a Marketing Manager, it is good to combine analytical skills with creativity and a structured approach. Building broad digital expertise, such as regularly updating skills in social media and data analysis, is important. Being communicative and able to collaborate with internal and external partners facilitates the role, as does developing strong leadership skills, since the role often involves personnel or project management. Taking initiative and being solution-oriented are also valuable, especially when new market trends need to be quickly implemented. Finally, the ability to work under pressure is beneficial, as the pace can be intense and deadlines must be met.

Key Facts about Marketing Manager

  • Education level: Post-secondary education, bachelor's degree (3 years) common
  • Work environment: Office-based, often with hybrid options
  • Demand: Moderate opportunities, 550 job openings in the field
  • Typical employment form: Full-time, both private and public sectors
  • Special skills: Digital marketing, project management, data analysis

Career Paths and Future Outlook

After three to five years as a Marketing Manager, opportunities to advance to roles such as Marketing Director, Communications Manager, or Business Developer open up. Some choose to specialize in digital marketing, brand strategy, or project management. According to the Swedish Public Employment Service, the future prospects for the profession, including Marketing Managers, are moderate with a balanced recruitment situation. Demand for the role is expected to remain unchanged over the next five years, and there is a relatively good supply of job openings in larger cities and expanding regions.

Frequently Asked Questions about Marketing Manager

  • What does a Marketing Manager earn?
    - The average salary for a Marketing Manager is 53 200 SEK per month.
  • How has the salary development looked for Marketing Managers?
    - Salaries have increased from 46,700 SEK in 2022 to 53 200 SEK in 2024, corresponding to approximately 9.9% over three years.
  • Are there differences between men's and women's salaries?
    - Yes, men earn on average 54 400 SEK and women 49 900 SEK, meaning women earn 92% of men's salaries.
  • What education is required to become a Marketing Manager?
    - Usually, a bachelor's degree in marketing, economics, or communication along with practical experience is needed.
  • What is the job market like for Marketing Managers?
    - Opportunities are moderate, and demand is expected to be unchanged over the next five years according to the Swedish Public Employment Service.
  • What are the typical tasks of a Marketing Manager?
    - The role includes responsibility for marketing, brand strategy, campaigns, and market trend analysis.
  • What is the highest and lowest salary for a Marketing Manager?
    - The highest salary is 61,500 SEK (male, private sector), and the lowest is 38,200 SEK (female, public sector).

Richard Andersson

Richard Andersson - 2025-07-12 19:24:50

Occupation
Who has the highest salary?
The highest salary for a Marketing manager is 64000 kr. This salary belongs to a man working in the Privately employed officials with a post-secondary education, 3 years or more. The highest salary for a woman in this profession is 57200 kr.
Who has the lowest salary?
The lowest salary for a Marketing manager is 38000 kr. This salary belongs to a woman also working in the Public sector. The lowest salary for a man in this profession is 47100 kr.
Salary distributed by age and sector
Age Women's salary as a percentage of men's Base salary Monthly salary
18-24 85% 32800 kr 34100 kr
25-34 95% 45100 kr 47100 kr
35-44 91% 50900 kr 53600 kr
45-54 98% 53100 kr 56100 kr
55-64 90% 54700 kr 57700 kr
65-68 55100 kr 57700 kr
Snitt 92% 50600 kr 53200 kr
* Empty columns indicate that the statistical data was insufficient to allow for a statistically significant conclusion.
Salary per sector
Salary based on education
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About the data

All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.

All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.

Profession Marketing manager has the SSYK code 3322, which we use to match against the SCB database to obtain the latest salary statistics.

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Salary, Taxes, and Fees
Net salary 31 390
Net salary
31 390
Taxes
11 718
Fees
12 582

With our Swedish tax calculator, you can easily calculate your after-tax income (net salary).

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* Updated with 2026 taxes

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