Image that illustrates Site manager, travel company

Site manager, travel company

30 200 kr

Guides and tour leaders

27 700 - 33 600 kr / month

Women earn 97% of what men do.

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Salary progression Site manager, travel company

Average salary 30 200 kr
Males 30 800 kr
Females 29 900 kr

What does a Location Manager in a travel company do? – Tasks and work environment

A Location Manager in a travel company is responsible for the daily operations at a specific destination or facility within the travel industry. The tasks include leading and allocating work for guides and other staff, managing customer relations, ensuring quality of services, and solving urgent problems that may arise during travelers' stays. The role often involves close collaboration with local partners and the head office, requiring great flexibility, as the work environment can vary from office settings to on-site fieldwork. The work is characterized by a high pace, especially during peak season, and demands strong leadership, service skills, and problem-solving abilities.

Salary development over time

The salary for a Location Manager in a travel company has shown steady growth in recent years. In 2022, the average salary was 28,200 SEK per month, increasing to 28 500 SEK in 2023. The most significant salary increase occurred between 2023 and 2024, when the average rose to 30 200 SEK, representing about a 6% increase over one year. This rise reflects increased demand for experienced location managers as the travel industry recovers from the pandemic and more travelers seek organized trips. Salary trends are also influenced by experience, educational background, and geographic area, but the pattern over the past three years indicates a rising value of leadership and service management skills.

Location Manager, travel company salary – complete overview

  • Average salary: 30 200 SEK/month
  • Lowest salary: 27,700 SEK/month
  • Highest salary: 33,600 SEK/month
  • Hourly wage (average): 181 SEK
  • Women: 29 900 SEK/month (97% of men's salary)
  • Men: 30 800 SEK/month
  • Regional differences: Data missing, but salaries tend to be slightly higher in metropolitan areas.

Education and qualifications

The path to becoming a Location Manager in a travel company varies, but most employers require at least a high school education, preferably supplemented with post-secondary studies in tourism, hospitality, or leadership. Practical experience in the industry is often crucial, as are good language skills and documented leadership abilities. Many location managers have started as guides or tour leaders and worked their way up through internal career paths.

  • High school diploma: Focus on tourism, hospitality, or economics (3 years)
  • Post-secondary studies: YH-education or university courses in tourism or leadership
  • Practical experience: Several years in the travel industry, preferably in a leadership role
  • Certifications: Courses in management, project management, or service
  • Language skills: English and additional languages are often advantageous

Working as a Location Manager in a travel company often involves an international environment where quick decisions and flexibility are crucial. The role frequently combines administrative and operational tasks, and many managers have the opportunity to develop a broad network within the industry.

– statsskuld.se

Common benefits and compensations

Location Managers in travel companies are often offered benefits such as company phones, wellness allowances, discounted travel, and sometimes accommodation at the destination during work periods. Other common perks include further training, performance-based bonuses, and flexible working conditions during low season.

Competition and challenges

The competition for roles as a Location Manager in travel companies can be intense, especially in popular destinations and larger firms. The challenges include managing staff and logistics, as well as continuously adapting to changing conditions, such as seasonal variations and unforeseen events affecting travel. Leadership, stress management, and good communication are essential qualities for success. Since the role involves both administrative and practical tasks, the manager must be able to switch between different duties and make quick decisions when needed.

Tips for aspiring Location Managers in travel companies

To succeed as a Location Manager, it is beneficial to be proactive and have a natural talent for leading others by showing engagement and clarity in leadership. Good communication facilitates cooperation with staff and travelers, while problem-solving skills help handle unforeseen events on site. Building language skills and networking within the industry increases chances for interesting assignments, and experience as a guide or tour leader provides deeper understanding of the business. Flexibility and resilience are important, especially during busy periods. Investing in further education in tourism and leadership can also give a career advantage.

Key facts about Location Managers in travel companies

  • Salary range: 27,700–33,600 SEK/month
  • Education level: High school or post-secondary education in tourism
  • Work environment: Combination of office and fieldwork at the destination
  • Occupational group: Guides and tour leaders
  • Number of job openings: Approximately 550 within the profession

Career paths and future outlook

After 3–5 years as a Location Manager in a travel company, opportunities open to advance to regional manager, operations manager, or a role at the head office within larger travel firms. Specialization in marketing, sales, or product development within the travel industry is also a possible career path. The employment agency's forecasts for the "Guides and tour leaders" profession do not provide specific future job prospects due to limited data, but the large number of current vacancies indicates that demand remains stable. However, global trends and changes in travel habits influence the market, making flexibility and broad skills important for long-term career development.

Common questions about Location Manager, travel company

  • What does a Location Manager in a travel company earn?
    - The average salary is 30 200 SEK per month, with a range between 27,700 SEK and 33,600 SEK.
  • What education is required to become a Location Manager in a travel company?
    - High school education with a focus on tourism or economics is common, often supplemented with post-secondary studies and practical experience.
  • Are there gender differences in salary?
    - Yes, women earn approximately 97% of what men do in this profession.
  • What is the work environment like for a Location Manager in a travel company?
    - A combination of office work and on-site presence at the destination, with a high pace and varied tasks.
  • What benefits are common?
    - Wellness contributions, company phone, discounted travel, and sometimes accommodation on site.
  • What are the future prospects?
    - The outlook is uncertain, but there are currently about 550 job openings in the profession.
  • What are common career paths after a few years?
    - Opportunities include advancing to regional manager, operations manager, or specialist roles within the industry.

Who has the highest salary?
The highest salary for a Site manager, travel company is 33600 kr. This salary belongs to a woman working in the Public sector with a upper secondary education, maximum 2 years. The highest salary for a man in this profession is 31500 kr.
Who has the lowest salary?
The lowest salary for a Site manager, travel company is 27700 kr. This salary belongs to a woman also working in the Multiple sectors. The lowest salary for a man in this profession is 30600 kr.
Salary distributed by age and sector
Age Women's salary as a percentage of men's Base salary Monthly salary
18-24 24300 kr 28200 kr
25-34 27700 kr 30600 kr
35-44 29600 kr 31700 kr
Snitt 97% 27200 kr 30200 kr
Salary per sector
Salary based on education
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About the data

All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.

All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.

Profession Site manager, travel company has the SSYK code 5113, which we use to match against the SCB database to obtain the latest salary statistics.

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