Consultant, marketing salary

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Consultant, marketing salary

55 700 SEK

Marketing analysts and marketers etc.

Latest available salary statistics are for 2025. Compare average pay, salary range and related job listings.

47 300 - 71 200 SEK / month

Women earn 86% of what men do.

Försäljning & inköp

Average salary 55 700 SEK/month Monthly gross salary
Salary range 47 300 - 71 200 SEK Latest available range Data year 2025 Latest published dataset

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Salary trend About the role What does a marketing consultant do? – Tasks and work environment Salary development over time Marketing consultant salary – comprehensive overview Open jobs Related occupations About the data FAQ

Salary progression Consultant, marketing

Average salary 55 700 kr
Males 60 400 kr
Females 52 200 kr
1 Likes 0 Comments 335 Vacant jobs ->

What does a marketing consultant do? – Tasks and work environment

A marketing consultant helps companies and organizations develop and implement marketing strategies. Tasks often include analyzing markets, target groups, and competitors, creating communication plans, and advising on brand building and digital marketing. Assignments can be both strategic and operational, meaning a consultant may participate in everything from long-term planning to practical campaign execution. The role often involves project-based work, where flexibility and the ability to quickly familiarize oneself with new industries and work environments are important traits. Many work at agencies or as independent consultants, while others are employed within larger companies or organizations.

Salary development over time

The salary for a marketing consultant has shown a steady increase over the past three years. In 2022, the average salary was 50,400 SEK per month, rising to 54 500 in 2023. In 2024, the increase continued to 55 700, representing an overall growth of approximately 8.1% during the period. This salary trend reflects a strong demand for marketing skills, especially within digital channels and data-driven marketing. The salary increase can also be explained by more employers competing for skilled consultants as the marketing landscape changes rapidly. Changes in the job market, including increased digitalization and the need for specialized skills, have further contributed to this positive trend.

Marketing consultant salary – comprehensive overview

  • Average salary: 55 700 SEK/month
  • Lowest salary: 48,700 SEK/month (woman, public sector, post-secondary education shorter than 3 years)
  • Highest salary: 78,400 SEK/month (man, private sector, research education)
  • Hourly wage: 328 SEK (based on 166 working hours per month)
  • Gender differences: Men earn 60 400 SEK, women 52 200 SEK (women earn 86% of men's salary)
  • Regional differences: Data on regional variations is lacking, but salary levels may vary depending on location and labor market

Education and qualifications

The path to becoming a marketing consultant often goes through higher education in marketing, economics, or communication. Many also have supplementary training or courses in digital marketing, project management, or analysis. Practical experience, such as internships or trainee programs, is often crucial for landing initial assignments. The profession also requires continuous skill development to stay updated with new tools and trends.

  • Higher education: Bachelor's degree in marketing, economics, or communication (3 years)
  • Supplementary courses: Digital marketing, project management, data analysis
  • Certifications: Google Analytics, Facebook Blueprint, etc.
  • Internships/trainee: Practical experience is highly valued in hiring
  • Self-study: Online courses and industry-specific training are common

A career as a marketing consultant often involves working with multiple industries and clients simultaneously, providing a unique opportunity to quickly build a broad experience base and understanding of how different business models operate.

– statsskuld.se

Common benefits and compensations

Common benefits for marketing consultants include wellness allowances, occupational pensions, bonuses, and flexible working hours. Many employers also offer opportunities for skills development, access to modern work tools, and sometimes remote work options. The extent of benefits varies depending on whether the consultant is employed at an agency, self-employed, or within a larger company.

Competitions and challenges

Competition within the marketing consulting profession is significant, especially in metropolitan areas where many players compete for the same assignments. The fast-paced development of the industry requires consultants to constantly update their knowledge and adapt to new technologies and platforms. Clients’ demands for measurable results and clear return on investment increase pressure to deliver effective solutions. Additionally, workload can vary greatly depending on project scope and deadlines. Building long-term client relationships and a broad network are often crucial for success in the market.

Tips for those wanting to become a marketing consultant

To succeed as a marketing consultant, it’s beneficial to have strong analytical skills, which facilitate evaluating markets and target groups and developing strategies. Good communication skills help build trust with clients and effectively convey ideas. Flexibility and adaptability are essential since each assignment may involve new industries or work environments. Staying updated on the latest digital trends and investing time in continuous skill development are also important. A broad network opens doors to more assignments and collaborations, while initiative and self-leadership make it easier to handle periods of high workload. Finally, being solution-oriented and proactive is valuable for quickly meeting clients’ changing needs.

Key facts about a marketing consultant

  • Educational level: Bachelor's degree in marketing, economics, or communication is most common
  • Work environment: Project-based, often varying between office, client meetings, and remote work
  • Demand: Great opportunities for work, approximately 550 available jobs within the profession
  • Gender distribution: Women earn 86% of what men do in the profession
  • Specialization: Digital marketing and analysis skills are particularly in demand

Career paths and future prospects

After three to five years in the profession, a marketing consultant can advance to more senior roles such as strategic advisor, project manager, or team leader. Some choose to specialize in specific areas like digital marketing, brand strategy, or data analysis, while others start their own consulting businesses. The Swedish Public Employment Service forecasts that job opportunities in the profession are plentiful and expected to remain unchanged over the next five years. However, recruiting the right skills can be challenging, creating good opportunities for those who continuously develop their capabilities. The profession offers excellent opportunities for career development and specialization, especially for those willing to stay up-to-date with industry developments.

Frequently asked questions about a marketing consultant

  • What does a marketing consultant earn?
    - The average salary is 55 700 SEK per month, but it varies depending on experience, education, and employer.
  • What education is required to become a marketing consultant?
    - Usually a bachelor's degree in marketing, economics, or communication plus supplementary courses.
  • Are there significant regional salary differences?
    - Data on regional variations is lacking, but salaries can generally be higher in metropolitan areas.
  • What is the job market like for marketing consultants?
    - Opportunities are plentiful, with about 550 available jobs according to the Swedish Public Employment Service.
  • What personal qualities are important in this profession?
    - Analytical ability, good communication, flexibility, and self-leadership are key qualities.
  • What is the highest and lowest salary for the profession?
    - The highest salary is 78,400 SEK (private sector, research education), the lowest 48,700 SEK (public sector, post-secondary education shorter than 3 years).
  • What benefits are common for marketing consultants?
    - Common benefits include wellness allowances, occupational pensions, bonuses, and remote work options.

Richard Andersson

Richard Andersson - 2025-07-12 08:59:38

Occupation
Who has the highest salary?
The highest salary for a Consultant, marketing is 71200 kr. This salary belongs to a man working in the Public sector with a upper secondary education, maximum 2 years. The highest salary for a woman in this profession is 55400 kr.
Who has the lowest salary?
The lowest salary for a Consultant, marketing is 47300 kr. This salary belongs to a woman also working in the Private sector. The lowest salary for a man in this profession is 49200 kr.
Salary distributed by age and sector
Age Women's salary as a percentage of men's Base salary Monthly salary
18-24 32600 kr 32700 kr
25-34 82% 48900 kr 49300 kr
35-44 88% 55300 kr 56200 kr
45-54 87% 61400 kr 62900 kr
55-64 87% 63800 kr 65600 kr
Snitt 86% 54800 kr 55700 kr
* Empty columns indicate that the statistical data was insufficient to allow for a statistically significant conclusion.
Salary per sector
Salary based on education
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About the data

All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.

All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.

Profession Consultant, marketing has the SSYK code 2431, which we use to match against the SCB database to obtain the latest salary statistics.

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Salary, Taxes, and Fees
Net salary 31 390
Net salary
31 390
Taxes
11 718
Fees
12 582

With our Swedish tax calculator, you can easily calculate your after-tax income (net salary).

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* Updated with 2026 taxes

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