Salesmen, wholesale

What does a wholesale sales representative do? – Tasks and work environment

A wholesale sales representative primarily works with selling goods and services to other companies, rather than to private individuals. Tasks include building and maintaining customer relationships, identifying and developing new business opportunities, and negotiating prices and agreements. The role often requires good product knowledge and the ability to understand the client's business to offer tailored solutions. The work environment is usually office-based but often involves travel to clients or participation in trade shows and industry events. The pace can be fast, and workdays vary between administrative tasks and customer meetings.

Salary development over time

The salary development for wholesale sales representatives has been clearly positive over recent years. In 2022, the average salary was 46,700 SEK per month, which increased to 49 600 SEK in 2023 and further to 51 300 SEK in 2024. This trend represents an increase of about 10% over the three-year period. The salary increase can be linked to a rising demand for qualified business sellers and a greater focus on business development within wholesale trade. Inflation and a more competitive labor market have also contributed to higher salaries. Despite this, clear gender pay gaps remain, with men generally earning more than women within the same profession.

Wholesale sales representative salary – complete overview

• Average salary: 51 300 SEK/month
• Lowest salary: 38,200 SEK/month (female, government sector)
• Highest salary: 61,500 SEK/month (male, private sector employee with 3+ years post-secondary education)
• Hourly wage (average): 309 SEK
• Gender pay gap: Men 53 000 SEK, women 47 200 SEK (women earn 89% of men's salary)
• Regional differences: Salary levels may vary between urban and rural areas, with higher wages in metropolitan regions.

Education and qualifications

To work as a wholesale sales representative, a high school diploma is generally required, preferably with a focus on sales, trade, or economics. Many employers also value post-secondary education, such as in business administration, marketing, or business development. Practical sales experience is highly valued and often complemented with internal and external training programs.

• High school education: Business and administration programs (3 years)
• Post-secondary education: Business economics, sales, or marketing (1–3 years)
• Certifications/courses: Sales training and industry-specific certificates are advantageous
• Internship/trainee programs: Common in larger companies and provide valuable experience
• Prerequisites: Good communication skills and business understanding

Common benefits and compensations

Wholesale sales representatives are often offered benefits such as company cars, mobile phones, wellness allowances, and performance-based bonuses. In addition to base salary, commission systems and various incentive programs are common. Flexible working hours and remote work options may also be available depending on the employer and the nature of the role.

Competition and challenges

The profession is characterized by a competitive job market where continuous development of sales skills and staying updated on industry trends are essential. The ability to create long-term customer relationships and tailor offerings to market needs is crucial for success. Digitalization and changing purchasing patterns demand new skills in technology and analytical ability. Managing price pressure and international competition are challenges faced by many in the industry. At the same time, the role offers great opportunities for result-oriented individuals who thrive in a fast-paced environment.

Tips for aspiring wholesale sales representatives

To succeed as a wholesale sales representative, it is beneficial to combine business acumen with a strong ability to build relationships. Being attentive and able to identify customer needs is key to creating long-term deals. Good communication skills help present solutions convincingly, while analytical skills make it easier to understand the market and find the right offers. Self-discipline and drive are important traits for working goal-oriented and handling both successes and setbacks. Investing in continuous skill development and staying updated on industry developments also provides advantages in a changing job market.

Key facts about wholesale sales representatives

• Educational level: High school diploma, often supplemented with post-secondary studies
• Work environment: Office-based, often with client visits and travel
• Job market: 550 job openings in the sales representative sector
• Gender pay gap: Women earn 89% of what men do
• Future prospects: Moderate job opportunities and unchanged demand according to the Employment Service

Career paths and future outlook

After three to five years in the profession, a wholesale sales representative can advance to roles such as key account manager, sales manager, or business developer. Opportunities to specialize within specific industries or product areas are good. According to the Employment Service's national forecast, the chances of employment as a sales representative are assessed as moderate, with an expected unchanged demand over five years. The recruitment situation is characterized by balance, with a steady number of available positions. However, digitalization and changing business models may influence skill requirements in the future.

Frequently asked questions about wholesale sales representatives

• What does a wholesale sales representative earn?
  - The average salary is 51 300 SEK per month, but it varies depending on experience, education, and sector.
• What education is required to become a wholesale sales representative?
  - High school education with a focus on trade or economics is most common, but post-secondary studies are advantageous.
• What are the gender differences in the profession?
  - Men earn on average 53 000 SEK, while women earn 47 200 SEK, which means women earn 89% of men's salaries.
• What are the job responsibilities of a wholesale sales representative?
  - Tasks include customer contact, business negotiations, quote management, and building long-term relationships.
• What benefits are common in the profession?
  - Company cars, wellness allowances, bonuses, and commission systems are common.
• What are the future prospects for the profession?
  - Demand remains unchanged, and job opportunities are assessed as moderate according to the Employment Service.
• Are there many job openings in the profession?
  - There are approximately 550 job openings in the sales representative sector according to current statistics.