Shop assistant, cosmetics

What does a cosmetics store salesperson do? – Tasks and work environment

A cosmetics store salesperson primarily works in sales and advising on skincare and beauty products. The workday involves meeting customers, providing personalized guidance on products, demonstrating makeup and fragrances, and offering personal service. The role also includes responsibilities such as restocking shelves, displaying products attractively, and sometimes handling orders or inventory. The work environment is often social and fast-paced, with customer interaction playing a central role, and high demands on product knowledge and service skills.

Salary development over time

The salary for cosmetics store salespeople has shown steady growth over the past three years. In 2022, the average salary was 30,800 SEK per month, increasing to 32 200 SEK in 2023. In 2024, the average salary has reached 33 500 SEK, representing an overall increase of approximately 8.8% over three years. This salary development can partly be explained by increased demand for specialized product knowledge, a growing focus on personalized service, and changing consumer behaviors in the beauty industry. Factors such as collective agreements, experience level, and education also influence salary levels. Despite the increase, gender pay gaps remain significant, and variations also occur depending on region and employer.

Cosmetics store salesperson salary – complete overview

• Average salary: 33 500 SEK/month
• Lowest salary: 32,100 SEK/month (female, regional sector, high school education)
• Highest salary: 37,900 SEK/month (male, private sector, post-secondary education 3+ years)
• Hourly wage: 201 SEK
• Gender differences: Women earn on average 33 100 SEK (96% of men's salary at 34 300 SEK)
• Regional differences: Salary levels vary depending on employer and region

Education and qualifications

The path to becoming a cosmetics store salesperson typically involves high school programs in commerce and administration, but adult education and specialized courses in beauty are also common. Experience from retail, especially in the cosmetics industry, is advantageous. Employers also value product knowledge, customer service orientation, and interest in beauty trends.

• High school education: Commerce and administration (3 years)
• Post-secondary education: Courses in skincare, makeup, or sales (from a few months up to 2 years)
• Certifications: Possibility to obtain diplomas through training at certain cosmetics chains
• Internships: Internships or trainee programs within stores or beauty salons
• Experience: Previous work in retail or the beauty industry is often advantageous
• Tips for choosing: Interest in trends, product knowledge, and customer interaction should weigh heavily when selecting education

Common benefits and compensations

Cosmetics store salespeople are often covered by collective agreements that entitle them to overtime pay, holiday pay, and occupational pension. Employee discounts on products at reduced prices are common, as well as bonuses tied to sales targets. Some employers also offer wellness allowances and opportunities for internal training or development programs.

Competition and challenges

The competition for positions as a cosmetics store salesperson is relatively high, especially in larger cities where many seek employment in the industry due to its dynamic and trend-sensitive environment. According to the Swedish Public Employment Service, the profession is characterized by an oversupply of labor and limited national job opportunities, meaning there are more applicants than available positions. The industry is also influenced by changing consumer habits, increased e-commerce, and requirements for good product knowledge. To stand out, experience, engagement, and a willingness to stay updated in the field are necessary.

Tips for those wanting to become a cosmetics store salesperson

To succeed as a cosmetics store salesperson, it is good to combine genuine service skills with an interest in beauty products and trends. Being communicative and attentive helps you understand customer needs and provide personalized recommendations. Flexibility and resilience are also advantages, as the pace can be high during campaigns and weekends. Working proactively with product knowledge and regularly participating in training enhances your skills and makes you more attractive on the job market. Engagement with the team and a positive attitude contribute to both sales and the work environment. Lastly, accuracy is important, as handling stock and cashier duties require orderliness and responsibility.

Key facts about cosmetics store salespeople

• Education level: High school education, often supplemented with courses in beauty
• Work environment: Retail setting with high customer focus and varying pace
• Typical work form: Full-time or part-time, often shift work and weekend shifts
• Demand: Limited opportunities, oversupply of labor (Swedish Public Employment Service 2024)
• Special skills: Product knowledge and ability to give personal advice

Career paths and future prospects

After a few years in the profession, a cosmetics store salesperson can advance to roles such as store manager, department head, or training manager within a chain. There are also opportunities to work with purchasing, product launches, or as a sales coach for new employees. According to the Swedish Public Employment Service, however, job opportunities within the profession are expected to be limited in the coming years, with continued oversupply of labor and unchanged demand over the next five years. Despite this, the industry offers development opportunities for those who specialize and pursue further education, especially in sales, skincare, or makeup. Currently, there are 550 job openings within the retail group, including cosmetics-oriented positions.

Common questions about cosmetics store salespeople

• What does a cosmetics store salesperson earn?
  - The average salary is 33 500 SEK/month, with variation depending on experience, education, gender, and region.
• What education is required to become a cosmetics store salesperson?
  - High school education in commerce is most common, but courses in beauty and sales are advantageous.
• Are there salary differences between men and women?
  - Yes, women earn on average 96% of men's salaries within the profession.
• What is the job market like for cosmetics store salespeople?
  - There is a surplus of labor and limited nationwide job opportunities according to the Swedish Public Employment Service.
• What career paths are available after a few years in the profession?
  - Opportunities include advancement to store manager, department head, or training coordinator.
• What are the highest and lowest salaries in the profession?
  - The highest salary is 37,900 SEK (male, private sector, post-secondary education), the lowest is 32,100 SEK (female, regional sector, high school education).