Visitor manager salary

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Visitor manager salary

48 400 SEK

Information officers, communicators and PR specialists

Latest available salary statistics are for 2025. Compare average pay, salary range and related job listings.

38 100 - 56 000 SEK / month

Women earn 91% of what men do.

Administration, ekonomi

Average salary 48 400 SEK/month Monthly gross salary
Salary range 38 100 - 56 000 SEK Latest available range Data year 2025 Latest published dataset

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Salary trend About the role What does a Visitor Manager do? – Tasks and Work Environment Salary development over time Visitor Manager salary – comprehensive overview Open jobs Related occupations About the data FAQ

Salary progression Visitor manager

Average salary 48 400 kr
Males 51 800 kr
Females 47 000 kr
1 Likes 0 Comments 278 Vacant jobs ->

What does a Visitor Manager do? – Tasks and Work Environment

A Visitor Manager is responsible for leading and developing visitor activities within environments such as museums, tourist attractions, event venues, or similar settings. The role involves creating attractive experiences for visitors, developing service concepts, managing staff, and working with marketing and budgeting. The work environment is often customer-facing and dynamic, with a strong emphasis on adapting operations to visitor needs and preferences. The contact points are many—from staff and partners to guests and stakeholders.

Salary development over time

The salary for a Visitor Manager has shown steady growth over the past three years. In 2022, the average salary was 43,800 SEK per month, which increased to 46 600 SEK in 2023. In 2024, the average salary has risen further to 48 400 SEK, representing a total increase of approximately 6.4% over three years. This development reflects an increased focus on the visitor industry, with rising demand for leaders with strong communication and organizational skills. The salary increase may also be linked to more organizations investing in visitor experiences and professional management, while competition for qualified managers remains high.

An unusual aspect of the role of a Visitor Manager is that the workday often involves rapid shifts between strategic decisions and operational problem-solving. Those who enjoy variety and many personal meetings rarely experience monotonous days in this profession.

– statsskuld.se

Visitor Manager salary – comprehensive overview

  • Average salary: 48 400 SEK/month
  • Lowest salary: 39,900 SEK/month (female, public sector, up to 2-year gymnasium education)
  • Highest salary: 51,900 SEK/month (female, public sector, pre-secondary education)
  • Hourly wage: 280 SEK/hour
  • Women earn: 47 000 SEK/month (91% of men's salary)
  • Men earn: 51 800 SEK/month
  • Regional differences: Regional variation may occur, especially between large cities and smaller towns, but detailed statistics are lacking.

Education and qualifications

To work as a Visitor Manager, a post-secondary education in fields such as tourism, communication, economics, or leadership is typically required. Experience in personnel management, project leadership, and service is advantageous. Many employers also value practical experience from the visitor industry or event sector, along with good communication and digital skills.

  • University degree: For example, in tourism, economics, communication, or leadership (3 years)
  • Shorter vocational courses: Focused on visitor industry or events (1–2 years)
  • Relevant internships: Internship or trainee programs within visitor operations
  • Courses & certifications: Leadership, project management, digital marketing
  • Prerequisites: Gymnasium diploma and experience in service roles are often required

Common benefits and compensation

Common benefits for Visitor Managers include occupational pension, wellness allowance, flexible working hours at some workplaces, and opportunities for skills development. Bonus programs and benefits linked to company performance may also be offered, along with staff discounts or access to events.

Competition and challenges

The competition for positions as a Visitor Manager is assessed as moderate, with the labor market characterized by a balance between supply and demand. Challenges in the role include continuously adapting operations to changing visitor flows and trends, as well as managing staff in environments with high service demands. Digitalization and increased expectations for experiences mean that Visitor Managers need to be flexible and innovative. Another challenge is ensuring profitability and efficiency while prioritizing visitor satisfaction.

Tips for aspiring Visitor Managers

To succeed as a Visitor Manager, it is beneficial to combine strong leadership with a genuine sense of service. Being communicative facilitates cooperation with staff and guests, while analytical skills assist with budgeting and planning. Flexibility is an important trait, as the workday often involves quick adjustments and varied tasks. Being solution-oriented and proactive makes it easier to handle unexpected challenges. Gaining practical experience in the visitor or event industry early in your career is also wise. Keeping up with digital tools and trends in visitor experiences is a key to success. Lastly, being attentive and engaged contributes to a positive work environment and satisfied visitors.

Key facts about Visitor Managers

  • Educational level: Post-secondary education recommended
  • Work environment: Customer-facing and varied, often on-site
  • Typical employment: Permanent position, sometimes project-based
  • Demand: Moderate opportunities according to the Employment Service
  • Special skills: Leadership, communication, service, and digitalization

Career paths and outlook

After three to five years as a Visitor Manager, there are opportunities to advance to senior management roles such as operations manager, regional manager, or other leadership positions within the visitor industry and service sector. Some choose to specialize in marketing, event development, or strategic work related to visitor experiences. According to the Employment Service's forecast, opportunities within the profession are moderate, and demand is expected to remain unchanged over the next five years. However, the industry is influenced by economic cycles and societal trends, so flexibility and broad skills can increase chances for advancement. Currently, there are 758 job openings for roles such as information officers, communicators, and PR specialists.

Frequently asked questions about Visitor Managers

  • What does a Visitor Manager earn?
    - The average salary for a Visitor Manager is 48 400 SEK per month.
  • How do salary differences between women and men look?
    - Women earn an average of 47 000 SEK per month, which is 91% of men's salary (51 800 SEK).
  • What education is required to become a Visitor Manager?
    - Post-secondary education in tourism, communication, economics, or leadership is recommended, preferably supplemented with relevant internships.
  • What is the job market like for Visitor Managers?
    - According to the Employment Service, opportunities are moderate and demand is expected to remain unchanged over the next five years.
  • What are the most common benefits?
    - Occupational pension, wellness allowance, skills development, and sometimes bonus programs or staff discounts are among the most common benefits.
  • Are there regional salary differences?
    - Regional differences exist, especially between large cities and smaller towns, but detailed statistics are lacking.
  • What can a Visitor Manager develop into after a few years?
    - Common career paths include operations manager, regional manager, or specialized roles in marketing and event development.

Richard Andersson

Richard Andersson - 2025-07-10 17:31:22

Occupation
Who has the highest salary?
The highest salary for a Visitor manager is 56000 kr. This salary belongs to a man working in the Privately employed officials with a post-secondary education, 3 years or more. The highest salary for a woman in this profession is 55700 kr.
Who has the lowest salary?
The lowest salary for a Visitor manager is 38100 kr. This salary belongs to a woman also working in the Government sector. The lowest salary for a man in this profession is 39800 kr.
Salary distributed by age and sector
Age Women's salary as a percentage of men's Base salary Monthly salary
18-24 30800 kr 31000 kr
25-34 92% 40700 kr 41100 kr
35-44 90% 49100 kr 49500 kr
45-54 88% 51900 kr 52500 kr
55-64 95% 51600 kr 52100 kr
65-68 48100 kr 48500 kr
Snitt 91% 47900 kr 48400 kr
* Empty columns indicate that the statistical data was insufficient to allow for a statistically significant conclusion.
Salary per sector
Salary based on education
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About the data

All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.

All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.

Profession Visitor manager has the SSYK code 2432, which we use to match against the SCB database to obtain the latest salary statistics.

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Salary, Taxes, and Fees
Net salary 31 390
Net salary
31 390
Taxes
11 718
Fees
12 582

With our Swedish tax calculator, you can easily calculate your after-tax income (net salary).

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* Updated with 2026 taxes

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