AV producer

What does an AV producer do? – Tasks and work environment

An AV producer is responsible for planning, production, and execution of audiovisual projects such as film, video, radio, and digital media. Tasks include budgeting, scheduling, team coordination, technical planning, and contact with clients and partners. The role often involves managing rights, procurement of equipment and personnel, and quality control of the final product. The work takes place both in creative environments like studios and on location during recordings, requiring flexibility and the ability to handle rapid changes. An AV producer often faces a fast pace and is expected to solve problems under pressure, with communication with both technical and artistic staff being essential.

Salary development over time

The salary development for AV producers has shown some fluctuations over the past three years. In 2022, the average salary was 43,400 SEK per month, which increased significantly to 47 000 SEK in 2023, corresponding to an increase of about 8.3%. In 2024, the average salary has slightly decreased to 45 700 SEK, representing a decline of 2.8% compared to the previous year. This trend can partly be explained by changes in demand and competition in the labor market, where the supply of qualified producers remains high while the number of new projects and productions may vary between years. Despite fluctuations, the salary remains high compared to many other creative professions, reflecting the significant responsibility and broad skill set required in the role.

AV producer salary – complete overview

• Average salary: 45 700 SEK/month
• Lowest salary: 39,600 SEK/month (women), 39,800 SEK/month (men)
• Highest salary: 53,600 SEK/month (women), 54,000 SEK/month (men)
• Hourly wage: 275 SEK
• Gender differences: Women earn 47 400 SEK, men 44 100 SEK (women earn 107% of what men do)
• Regional differences: Data on regional differences is unavailable

Education and qualifications

To work as an AV producer, a post-secondary education in media production, film, radio, or similar fields is usually required. Many employers also seek practical experience in production management and project work. Relevant education can be obtained through universities and vocational colleges, often supplemented with short courses in technology, project management, or digital tools. Internships and trainee programs provide valuable contacts and experience in the industry.

• Formal degree: Post-secondary education in media/production (2–3 years or longer)
• Courses/certifications: Project management, AV technology, digital production
• Internship: Common part of education and often crucial for employment
• Prerequisites: High school diploma, technical and creative interest
• Self-study: Online courses and workshops in software and technology are advantageous

Common benefits and compensations

AV producers are often offered benefits such as wellness allowances, flexible working hours, access to modern technology and equipment, and opportunities for skills development. In project-based employment, compensation for overtime, unsociable hours, and travel allowances may also be included. In some cases, bonuses or fees linked to the success of a project are offered.

Competition and challenges

The competition in AV production is intense, with an oversupply of qualified candidates relative to available jobs. According to the Swedish Public Employment Service's forecast, job opportunities are small and expected to remain unchanged over the next five years. The industry is characterized by temporary employment and project-based work, which can lead to insecurity and the need for constant adaptation. Rapid technological development demands continuous skills upgrading to meet new production methods and tools. The ability to network and stay updated on industry trends is crucial for long-term success.

Tips for aspiring AV producers

To succeed as an AV producer, combining initiative with a strong willingness to collaborate is beneficial. Good organizational skills help manage multiple tasks, while creativity enables problem-solving in unexpected situations. Building a broad network during education and actively seeking internships or part-time jobs in the industry provides valuable experience. Being communicative facilitates cooperation with both technical and creative staff, and analytical skills help manage budgets and schedules. Flexibility and patience are also important, as productions often involve changing conditions and rapid adjustments.

Key facts about AV producers

• Education level: Post-secondary education in media/production (at least 2–3 years)
• Work environment: Project-based, both in studio and on location
• Common employment type: Project or temporary employment
• Demand: Limited job opportunities, oversupply of qualified candidates
• Special skills: AV technology, project management, digital tools

Career paths and future prospects

After three to five years in the profession, an AV producer can develop into more specialized roles such as executive producer, production manager, or project leader for larger productions. Some choose to start their own business or work as consultants in film, TV, or digital media. According to the latest forecast from the Swedish Public Employment Service, job opportunities in the field are small and expected to remain unchanged over five years, meaning competition for jobs remains fierce. However, there is demand for skills in new media channels and digital production, which can create niche career paths for those staying updated on technology and industry trends. Currently, there are a total of 620 job openings in the "Directors and producers of film, theater, etc." category.

Frequently asked questions about AV producers

• What does an AV producer earn?
  - An AV producer has an average salary of 45 700 SEK per month. The salary varies depending on experience, sector, and education.
• Are there salary differences between women and men?
  - Yes, women in the profession earn an average of 47 400 SEK, while men earn 44 100 SEK per month.
• What education is required to become an AV producer?
  - Post-secondary education in media, film, or production is most common, often with practical elements and courses in project management.
• What are the future prospects for AV producers?
  - Job opportunities are considered limited and are expected to remain unchanged over the next five years according to the Swedish Public Employment Service.
• What is the highest and lowest salary for an AV producer?
  - The highest salary is 54,000 SEK per month (male, private sector), and the lowest is 39,600 SEK (female, public sector).
• What kind of work environment does an AV producer have?
  - The work environment is often project-based and alternates between offices, studios, and filming locations.
• What personal qualities are important for the profession?
  - Organizational skills, teamwork, creativity, and flexibility are central qualities for AV producers.