How much does a Anonymous consumer make

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  2. Anonymous consumer
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Anonymous consumer

32 800 kr

Other service staff

30 400 - 34 500 kr / month

Women earn 94% of what men do.

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What will be the salary after tax?

Salary progression Anonymous consumer

Average salary 32 800 kr
Males 33 500 kr
Females 31 700 kr
1 Likes 0 Comments 16 Vacant jobs ->

What does an anonymous consumer do? – Tasks and working environment

An anonymous consumer, often called a mystery shopper or test customer, is hired by companies to evaluate customer experiences in stores, restaurants, banks, or other service providers. Tasks include making purchases, asking questions, observing staff behavior, and reporting experiences according to given instructions. After visits, detailed reports are submitted covering everything from store appearance to service quality. The work is often on assignment and can be hourly or project-based, offering great flexibility but also varying working environments depending on the nature of the assignment.

Salary development over time

The salary for an anonymous consumer has shown slow but steady growth over the past three years. In 2022, the average salary was 31,200 SEK per month, increasing to 32 700 SEK in 2023. During 2024, the average salary has continued upward and is now 32 800 SEK. The total increase over the period is approximately 5%, slightly below the national average for service sector wage growth. The modest increase can be explained by the often project-based nature of the work, stable demand for test customers, and high competition for assignments. Gender differences remain, with men earning slightly higher average salaries, possibly due to differences in experience, education, or types of assignments performed.

Anonymous consumer salary – complete overview

  • Average salary: 32 800 SEK/month
  • Lowest salary: 30,400 SEK/month (female, private employee, post-secondary education 3+ years)
  • Highest salary: 34,500 SEK/month (male, private employee, post-secondary education 3+ years)
  • Hourly wage: 197 SEK (average, hourly workers)
  • Women: 31 700 SEK/month (94% of men's salary)
  • Men: 33 500 SEK/month
  • Regional differences: Small but some variation depending on assignment and industry

Education and qualifications

To work as an anonymous consumer, no formal education is required, but many employers prefer candidates with experience from service industries or retail. Some familiarity with report writing and good observation skills are advantageous. Several companies offer internal introductory courses and short training sessions to ensure assignments are performed to the desired standard.

  • Formal education: No specific education required
  • Courses: Internal company training available
  • Experience: Previous work in service or retail is advantageous
  • Pre-knowledge: Good observation and reporting skills
  • Tips: Ability to be discreet and objective is highly valued

Since work as an anonymous consumer often occurs on a freelance basis, it offers unique opportunities to combine with other employment or studies. Many see it as a way to gain insight into different industries and learn more about customer service from a new perspective.

– statsskuld.se

Common benefits and compensations

In addition to the base salary, an anonymous consumer may sometimes receive reimbursement for expenses, mileage for travel, and bonuses for particularly well-executed assignments. Flexibility in working hours and the ability to choose assignments are often regarded as major benefits. Pension, sick benefits, and other perks generally follow collective agreements if the employment is permanent, but many work on a project basis without fixed benefits.

Competition and challenges

Competition for assignments as an anonymous consumer is intense, especially in regions with high demand but limited opportunities. One of the biggest challenges is maintaining objectivity and discretion—avoiding revealing your role requires training and self-control. Work may be unevenly distributed throughout the year, with more assignments during certain periods and fewer during others. Additionally, meticulous reporting and deadline management are required. Adapting to different situations and companies is common, which demands flexibility and adaptability.

Tips for those who want to become an anonymous consumer

To succeed as an anonymous consumer, it is important to be thorough and observant, as each observation and report must be accurate. Discretion is crucial, so the ability to blend in and act naturally in various environments is an important skill to develop. Flexibility helps, as assignments can arise unexpectedly and vary in scope. Being objective and not letting personal opinions influence reports is also central to the profession. Engagement and curiosity help maintain motivation even during routine tasks, and good communication skills facilitate feedback to clients. Finally, independence is an advantage, as the work often requires planning and executing assignments on your own.

Key facts about the anonymous consumer

  • Education requirements: No formal education required
  • Work environment: Varies across different settings and workplaces
  • Employment type: Often assignment- or hourly-based
  • Demand: 237 available jobs in Sweden (2024)
  • Special requirements: Good observation skills and discretion

Career paths and future prospects

After 3–5 years as an anonymous consumer, there are opportunities to advance to roles such as project leader, quality manager, or consultant within customer experience and service development. Some choose to specialize in specific industries, such as food or retail, while others move into training new mystery shoppers. The Swedish Public Employment Service predicts stable demand in the coming years, although competition for the most attractive assignments is expected to continue. Digitalization and increased focus on customer experience in retail may lead to new types of assignments, broadening the profession further.

Frequently asked questions about the anonymous consumer

  • What does an anonymous consumer earn?
    - An anonymous consumer has an average salary of 32 800 SEK per month, with variations depending on experience, gender, and assignment type.
  • Is education required to become an anonymous consumer?
    - No formal education is required, but experience from service or retail is advantageous.
  • What does the job market look like for anonymous consumers?
    - The job market is stable with 237 available jobs registered in 2024, mainly in larger cities and retail.
  • What personal qualities are important?
    - Attention to detail, discretion, and flexibility are key qualities for success as an anonymous consumer.
  • Are there wage differences between men and women?
    - Yes, women earn on average 94% of men's salaries within the profession.
  • Is the work as an anonymous consumer full-time or part-time?
    - Most work part-time or on a project basis, but full-time work occurs in some cases.
  • What career opportunities are available?
    - Opportunities include advancing to project leader, quality manager, or consultant within service development.

Richard Andersson

Richard Andersson - 2025-07-09 07:31:08

Occupation
Who has the highest salary?
The highest salary for a Anonymous consumer is 34500 kr. This salary belongs to a man working in the Privately employed officials with a post-secondary education, 3 years or more. The highest salary for a woman in this profession is 33700 kr.
Who has the lowest salary?
The lowest salary for a Anonymous consumer is 30400 kr. This salary belongs to a woman also working in the Privately employed officials. The lowest salary for a man in this profession is 32300 kr.
Salary distributed by age and sector
Age Women's salary as a percentage of men's Base salary Monthly salary
18-24 99% 27400 kr 29300 kr
25-34 95% 30700 kr 32000 kr
35-44 90% 32600 kr 34100 kr
45-54 94% 33000 kr 34100 kr
55-64 99% 33500 kr 34600 kr
Snitt 94% 31400 kr 32800 kr
* Empty columns indicate that the statistical data was insufficient to allow for a statistically significant conclusion.
Salary per sector
Salary based on education
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About the data

All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.

All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.

Profession Anonymous consumer has the SSYK code 5169, which we use to match against the SCB database to obtain the latest salary statistics.

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