Vacant job

Do you want to lead a destination where guest experiences, business development, and leadership go hand in hand? At First Camp, you have the opportunity to combine business acumen, service, and leadership in a role with great responsibility and variety. Here, you will drive, develop, and influence your destination – with a focus on results, guest satisfaction, and team development – in a company that is constantly growing and changing.

First Camp is Northern Europe's leading camping company with over 70 destinations in Sweden, Denmark, Norway, Finland, and Germany. We are on a strong growth journey and have evolved from approximately 100 million SEK in revenue in 2016 to over 1 billion SEK in just a few years – thanks to both expansion and acquisitions.

With over 2,500 employees, we work together towards a common vision: to create the world's leading camping chain and deliver memorable experiences for our guests – every day.

As a Destination Manager, you will have a role with great responsibility, variety, and real impact. You will lead the entirety of your destination – people, operations, and results – and be the hub that makes everything work together. The role is as much about creating order and structure as it is about building engagement, driving business, and developing both the operations and the employees.

You are present in daily operations, see the details that make a difference, and make decisions close to the business. At the same time, you keep an eye on the future and work long-term to strengthen the destination's profitability, guest experience, and team culture.

Your responsibilities include:

• Leading, recruiting, and developing employees while ensuring staffing, onboarding, and a safe work environment.

• Driving daily operations effectively and structured, with a focus on quality, service, and guest experience.

• Being responsible for budget, KPIs, and results – including sales to both private and corporate customers.

• Initiating and implementing local activities and collaborations that strengthen revenue, occupancy, and guest value.

• Working with business development, pricing, and packaging in collaboration with support offices and colleagues.

• Being visible in operations and coaching the team in hospitality, reception, and service – from first impression to departure.

• Contributing to the chain's development by sharing experiences, participating in concept work, and acting as a mentor when needed.

• Collaborating with the Regional Manager and central functions to ensure alignment, structure, and results.

• The role requires presence, engagement, and clear leadership – but also curiosity, initiative, and the desire to always find ways forward.

We are looking for a driven and business-oriented leader with a genuine interest in people and service. You thrive in a role where you can combine strategy and operations, inspire others, and create both results and well-being.

With clarity, engagement, and a holistic perspective, you lead your destination towards common goals – and create an environment where both guests and employees feel welcome, seen, and proud.

To succeed in this role, we see that you have:

• Experience in leadership and personnel responsibility, preferably from the tourism industry, service, retail, or hotels.

• Good understanding of finance, business development, and sales.

• Ability to drive change, develop teams, and create engagement.

• Excellent communication skills in Swedish and English.

• Good system proficiency and ability to work structured even in a fast-paced environment.

• Driving license B.

Experience in recruitment, budget work, B2B sales, local business collaborations, and skills in property maintenance and/or janitorial services are meritorious.

As a person, you are a present and secure leader with the ability to make decisions close to the business. You see opportunities where others see obstacles, create clarity and energy in the team, and drive improvements that make a difference for both guests and employees.

Above all, you have a genuine commitment to people – and are driven by building a culture where responsibility, pride, and joy at work go hand in hand.

With us, you get to be part of an ambitious company with both heart and forward momentum. The role gives you the opportunity to influence, develop, and grow – while working closely with both people and operations.

Our shared values guide our daily actions:

We Care – We work together with care for the guest, the employee, and the planet. We create an open and supportive environment where we challenge each other, learn from mistakes, and celebrate successes.

We Have Fun – By being ourselves and having fun together, we create a welcoming atmosphere for everyone we meet. Together, we create wonderful memories for our teams, colleagues, and guests.

We Simplify – Forward momentum, along with the desire to learn, means we constantly improve and develop how we work. We make it easy for each other – it should be easy to do the right thing for both colleagues and our guests.

We Deliver Results – We focus in everything we do on creating results for our guests, colleagues, and the entire company. The goals are set high, and we succeed best when we use both heart and mind.

We offer a workplace with good opportunities for development and caring colleagues who share wisdom and laughter. Together, we want to continue our success story and grow with more stars who want to be part of building our future.

The position is a permanent full-time employment with an initial probationary period and is covered by a collective agreement. Salary according to agreement. The work includes some evening and weekend shifts as well as shared on-call duty.

Selection and interviews are ongoing. We work competency-based, and for final candidates, background checks and recruitment tests may occur.