Video producer

45 700 kr

Directors and producers of film, theater etc.

39 600 - 54 000 kr / month

Women earn 107% of what men do.

Kultur, media, design

What will be the salary after tax?

Salary progression Video producer

Average salary 45 700 kr
Males 44 100 kr
Females 47 400 kr

What does a videoproducent do? – Tasks and work environment

A videoproducent is responsible for planning, coordinating, and executing the production of moving images for various platforms. This can include everything from commercials and informational videos to documentaries and digital campaigns. The work often involves close collaboration with directors, scriptwriters, photographers, and technicians. The role includes both creative and administrative tasks, such as budgeting, scheduling, recruiting team members, and ensuring technical quality. The work environment can vary between office-based tasks and on-location shoots, sometimes with high pace and tight deadlines.

Salary development over time

Over the past three years, the salary for a videoproducent has experienced some fluctuations. In 2022, the average salary was 43,400 SEK per month, rising the following year to 47 000 – an increase of about 8.3%. Between 2023 and 2024, there was a slight decrease to 45 700, corresponding to a reduction of approximately 2.8%. Salary development is heavily influenced by market demand for digital content, changes in the media industry, and technological advancements. Increasing requirements for specialized skills and experience with new formats have contributed to rising wages, although competition for jobs remains significant.

Videoproducent salary – complete overview

  • Average salary: 45 700 SEK/month
  • Lowest salary: 39,600 SEK/month
  • Highest salary: 54,000 SEK/month
  • Hourly wage (average): 275 SEK
  • Women: 47 400 SEK/month (107% of men's salary)
  • Men: 44 100 SEK/month
  • Regional differences: No specific data available

Education and qualifications

The path to becoming a videoproducent often involves post-secondary education in film, media, or communication. Many employers value practical experience and a strong portfolio, in addition to formal education. It is common to combine studies with internships or project-based assignments to build necessary skills and networks in the industry.

  • Post-secondary education in film, media, or communication (2–4 years)
  • Courses in video production, editing, and project management
  • Internships or traineeships at production companies or media houses
  • Basic knowledge of editing software and camera techniques
  • Experience from personal projects or freelance work is recommended

Many videoproducenter combine creative ideas with technical skills and project management, which often means working with both creative teams and clients from various industries. It is not uncommon for the role to require quick adaptation to new technical platforms and storytelling formats.

– statsskuld.se

Common benefits and compensations

Typical benefits for videoproducenter include wellness allowances, opportunities for remote work, flexible hours, and access to modern technical equipment. In some cases, further training, insurance, pension contributions, and participation in industry events or festivals are also offered.

Competition and challenges

The profession as a videoproducent is characterized by high competition and a sometimes limited number of permanent positions, especially within larger production companies and media houses. Many work project-based or as freelancers, making networking and self-marketing crucial for success. Challenges often involve staying updated on new technologies and trends, while workload can be uneven and deadlines tight. Additionally, the ability to handle both creative and financial aspects of production is essential.

Tips for aspiring videoproducenter

To succeed as a videoproducent, it is beneficial to be proactive and organized. A strong visual sense helps create engaging content, while good planning skills facilitate budgeting and scheduling. Being communicative and collaborative is important, as the job involves close cooperation with various professionals and clients. Flexibility is required due to the fast pace and varied tasks. It is also valuable to stay curious about new technology and continuously develop skills, especially in editing and digital tools. Practical experience through personal projects or internships often provides an advantage and enhances employment prospects. Building a professional network early in your career is also recommended.

Key facts about videoproducent

  • Salary range: 39,600–54,000 SEK/month
  • Education level: Post-secondary education (2–4 years)
  • Work environment: Varied, often project-based
  • Gender salary gap: Women earn 107% of men's salary
  • Job openings in the profession: 620

Career paths and future prospects

After three to five years in the profession, a videoproducent can advance to roles such as senior producer, production manager, or project leader for larger productions. Experience and a strong personal network increase the chances of working on bigger and more prominent assignments, within advertising, film, and digital media. According to the Employment Service’s forecast for the group “Directors and producers of film, theater, etc.”, job opportunities nationally are limited, and the recruitment situation is characterized by oversupply. Demand is expected to remain unchanged over five years. Despite this, there is still a need for competent videoproducenter, especially within digital communication and new media formats.

Frequently asked questions about Videoproducent

  • What does a videoproducent earn?
    - The average salary is 45 700 SEK per month, with a range between 39,600 SEK and 54,000 SEK.
  • Are there gender differences in salary?
    - Yes, women earn an average of 47 400 SEK per month, while men earn 44 100 SEK, which means women have 107% of men's salaries within the profession.
  • What education is required to become a videoproducent?
    - Post-secondary education in film, media, or communication (2–4 years) along with practical experience are common requirements.
  • What is the job market like for videoproducenter?
    - The job market is competitive with limited permanent positions, but there are about 620 job openings within the profession right now.
  • What are the duties of a videoproducent?
    - The work involves planning, coordinating, and executing video productions, including budgeting and leading teams.
  • What is a typical hourly wage for a videoproducent?
    - The hourly wage for a videoproducent averages 275 SEK.
  • What are the future prospects for the profession?
    - The forecast remains unchanged over five years, according to the Employment Service, with continued high competition for jobs.

Who has the highest salary?
The highest salary for a Video producer is 54000 kr. This salary belongs to a man working in the Privately employed officials with a post-secondary education, 3 years or more. The highest salary for a woman in this profession is 53600 kr.
Who has the lowest salary?
The lowest salary for a Video producer is 39600 kr. This salary belongs to a woman also working in the Public sector. The lowest salary for a man in this profession is 39800 kr.
Salary distributed by age and sector
Age Women's salary as a percentage of men's Base salary Monthly salary
25-34 38500 kr 38600 kr
35-44 45100 kr 45300 kr
45-54 50200 kr 50500 kr
55-64 53400 kr 54100 kr
Snitt 107% 45500 kr 45700 kr
Salary per sector
Salary based on education
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About the data

All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.

All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.

Profession Video producer has the SSYK code 2654, which we use to match against the SCB database to obtain the latest salary statistics.

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