How much does a Tour leader make

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Tour leader

42 200 kr

Other intermediaries

41 600 - 54 400 kr / month

Women earn 103% of what men do.

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What will be the salary after tax?

Salary progression Tour leader

Average salary 42 200 kr
Males 41 600 kr
Females 42 900 kr
1 Likes 0 Comments 134 Vacant jobs ->

What does a tour manager do? – Tasks and work environment

A tour manager is responsible for planning, coordinating, and leading the execution of tours for artists, theater groups, or other performing groups. Tasks include scheduling, logistics, transportation, managing contracts, and contact with organizers. The tour manager acts as a link between artists and organizers, ensuring that all parts of the tour run smoothly according to plan. The work environment is often mobile and can involve many travel days, irregular hours, and working under pressure where problem-solving and flexibility are crucial skills.

Salary development over time

The salary for tour managers has shown some variation over the past three years. In 2022, the average salary was 39,400 SEK per month. In 2023, this increased to 42 800 SEK, representing an approximate increase of 8.6%. In 2024, the average salary has stabilized at 42 200 SEK, a slight decrease from the previous year but still higher than two years ago. This trend reflects the increased demand for qualified tour managers, while the industry is also influenced by economic fluctuations and changes within the event sector. The fact that female tour managers have a higher average salary than their male colleagues is also a clear trend, which may be due to differences in tasks, experience, or educational background.

Tour manager salary – complete overview

  • Average salary: 42 200 SEK/month
  • Lowest salary: 41,600 SEK/month (male), 42,400 SEK/month (female)
  • Highest salary: 54,400 SEK/month (male), 42,900 SEK/month (female)
  • Hourly wage: 254 SEK
  • Gender salary gap: Women earn 103% of what men do
  • Regional differences: Limited data, but variation exists depending on the labor market and clients

Education and qualifications

To work as a tour manager, a combination of formal education and practical experience in music, events, or project management is often required. Many have studied event management, cultural administration, or similar fields, but it is also common to start through internships or as assistants. The industry values initiative, networking, and the ability to handle unexpected situations.

  • Formal education: Post-secondary studies in event, culture, or project management (2–3 years)
  • Certifications/courses: Courses in event logistics, safety, or artist management
  • Internship/trainee: Internships with organizers, production companies, or tour companies are highly recommended
  • Prerequisites: Good knowledge of English, administrative skills, and a B-driving license
  • Self-study/online: Industry-specific online courses and networking events can be advantageous

The tour management profession often involves international work and offers unique opportunities to build international networks. Many tour managers experience different cultures and work environments, which is both developmental and challenging. It is common for professionals to quickly develop broad contacts within the music and event industry, often leading to more assignments and new career paths.

– statsskuld.se

Common benefits and compensation

Tour managers often have access to benefits such as per diems during travel, overtime pay, and sometimes bonuses linked to the success of events. In addition to the base salary, free travel, accommodation, meal allowances, and access to work tools like mobile phones or computers may be included. Employers sometimes also offer wellness allowances and opportunities for skill development.

Competitions and challenges

Establishing oneself as a tour manager can be challenging due to the limited number of permanent positions and high competition for attractive assignments. Many work as freelancers and depend on their network and reputation. Flexibility and resilience are essential qualities, as the work often involves long days, quick decisions, and tight deadlines. The industry is also affected by seasonal variations and economic cycles, which can make income levels uneven. Despite these challenges, the opportunities for variation and personal development are significant for those committed to the profession.

Tips for aspiring tour managers

To succeed as a tour manager, it is beneficial to have strong organizational skills and a genuine interest in the music and events industry. Building and maintaining a network is crucial, as many jobs are filled through personal contacts. A solution-oriented attitude makes it easier when unexpected problems arise, and clear communication skills facilitate collaboration with artists and organizers. Resilience is an important trait since the work often involves pressure and frequent travel. Engagement and flexibility are necessary to handle long working days and trips, while a proactive approach helps seize new opportunities. Finally, being attentive and adaptable to different work environments and people is an advantage.

Key facts about Tour Managers

  • Education level: Post-secondary education in event or culture (2–3 years)
  • Work environment: Mobile, often traveling and irregular
  • Employment type: Commonly freelance or project-based
  • Demand: 549 job openings in 2024
  • Gender distribution: Women have slightly higher average salaries than men

Career paths and future prospects

After three to five years in the profession, many tour managers have built a stable portfolio of clients and can take on greater responsibilities, such as production managers or project leaders for larger events. It is also common to move into artist management roles or start their own event production companies. According to the Swedish Public Employment Service forecasts, demand for tour managers remains strong, especially for those with broad experience and international contacts. Technical skills and the ability to handle digital tools are becoming increasingly important for success, and opportunities for further development are good for those wishing to take on larger roles within the event industry.

Common questions about Tour Managers

  • What does a Tour Manager earn?
    - The average salary for a tour manager is 42 200 SEK per month.
  • What is the gender salary difference?
    - Women earn approximately 103% of what men do within the profession.
  • What education is required to become a tour manager?
    - Post-secondary education in event, culture, or project management is recommended.
  • What is the job market outlook for tour managers?
    - Currently, there are 549 job openings, indicating strong demand.
  • Are there regional salary differences?
    - Yes, but variations are limited and mainly depend on the labor market and clients.
  • What are the main challenges of the profession?
    - High competition, irregular hours, and the need for flexibility are key challenges.
  • What benefits can a tour manager receive?
    - Common benefits include per diems, free travel, accommodation, and sometimes bonuses linked to events.

Richard Andersson

Richard Andersson - 2025-07-26 16:54:07

Occupation
Who has the highest salary?
The highest salary for a Tour leader is 54400 kr. This salary belongs to a man working in the Privately employed officials with a post-secondary education, 3 years or more. The highest salary for a woman in this profession is 42900 kr.
Who has the lowest salary?
The lowest salary for a Tour leader is 41600 kr. This salary belongs to a man working in the Multiple sectors. The lowest salary for a woman in this profession is 42400 kr.
Salary distributed by age and sector
Age Women's salary as a percentage of men's Base salary Monthly salary
25-34 108% 42000 kr 42100 kr
35-44 42600 kr 43000 kr
Snitt 103% 42000 kr 42200 kr
* Empty columns indicate that the statistical data was insufficient to allow for a statistically significant conclusion.
Salary per sector
Salary based on education
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About the data

All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.

All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.

Profession Tour leader has the SSYK code 3339, which we use to match against the SCB database to obtain the latest salary statistics.

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