Image that illustrates Sellers, insurance

Sellers, insurance

51 300 kr

Insurance salespeople and advisors

42 300 - 65 700 kr / month

Women earn 85% of what men do.

Administration, ekonomi

What will be the salary after tax?

Salary progression Sellers, insurance

Average salary 51 300 kr
Males 55 600 kr
Females 47 200 kr

What does an insurance salesperson do? – Tasks and work environment

An insurance salesperson works to identify and contact potential customers to offer various types of insurance solutions, such as life, home, auto, or business insurance. The role involves analyzing customer needs, presenting tailored solutions, and explaining terms and benefits in an educational manner. Negotiation and advice are central parts of the job, as well as building long-term customer relationships for future business. The work environment is usually office-based, but many salespeople also have the opportunity to work flexibly or visit customers on site.

Salary development over time

The salary for insurance salespeople has shown steady positive growth over the past three years. In 2022, the average salary was 47,400 SEK per month, which increased to 49 500 SEK in 2023. In 2024, the average salary amounts to 51 300 SEK, representing an increase of approximately 8.2 percent over three years. This trend reflects an increased demand for qualified insurance salespeople, especially as insurance products become more complex and advisory services more specialized. The industry has also been affected by digitalization, which demands higher technical skills and positively influences salaries. The increase may also be due to more salespeople having longer education and greater responsibility in advising and sales.

Insurance Salesperson salary – complete overview

  • Average salary: 51 300 SEK/month
  • Lowest salary: 42,300 SEK/month (female, private sector, high school education)
  • Highest salary: 65,700 SEK/month (male, private employee, post-secondary education 3+ years)
  • Hourly wage (average): 309 SEK
  • Gender differences: Men 55 600 SEK, women 47 200 SEK (women earn 85 % of men's salary)
  • Regional differences: Data is lacking for exact levels, but metropolitan areas tend to offer higher salaries

Education and qualifications

To work as an insurance salesperson, a high school diploma is usually required, preferably with a focus on economics or sales. Many employers view post-secondary studies positively, especially in economics, law, or insurance knowledge. Certifications and internal training are often required to sell certain products, and employers often offer introductory programs or trainee positions. Practical experience in sales or customer service is advantageous.

  • High school diploma: Economics or sales, 3 years
  • Post-secondary education: Economics, law, insurance advising (1–3 years)
  • Certifications: Industry-specific licenses and courses, e.g., Swedsec or Insuresec
  • Internship/trainee: Common at larger insurance companies
  • Prerequisites: Good communication skills and customer contact experience

Many insurance salespeople today work with both private and corporate clients, which requires quick adaptability and a good understanding of different industry needs. Digital meeting tools and sales systems are now commonplace, making technical competence increasingly important for success in the role.

– statsskuld.se

Common benefits and compensations

Insurance salespeople are often offered performance-based bonuses in addition to base salary, which can significantly increase total earnings. Employee pension schemes, wellness contributions, favorable insurance plans, and flexible working hours are common benefits. Other perks may include company cars for field sales, training allowances, and subsidized lunches.

Competition and challenges

The competition within the insurance sales profession is relatively high, especially in metropolitan areas where both large and smaller players compete for customers. Demands for documented sales experience and industry-specific knowledge are increasing, while digitalization changes working methods. Customers' demands for personal advice and high transparency place additional requirements on salespeople's competence and integrity. Staying updated on regulations and product development is an ongoing challenge. Additionally, resilience is required to meet sales targets in a competitive environment.

Tips for aspiring insurance salespeople

To succeed as an insurance salesperson, it is beneficial to combine strong drive with a genuine ability to listen to customer needs. Being communicative and pedagogical facilitates both sales and advising, while persistence and goal orientation help achieve set results. Good adaptability makes it possible to navigate between different customer types and quickly learn new insurance products. Being organized and service-minded helps build long-term relationships and trust. Finally, continuous development of knowledge about products and industry regulations is crucial to always offer the best solutions to customers.

Key facts about Insurance Salespeople

  • Average salary: 51 300 SEK/month
  • Salary range: 42,300–65,700 SEK/month
  • Gender difference: Women earn 85 % of men's salaries
  • Education level: High school diploma, often supplemented with post-secondary education
  • Job openings: 758 advertised positions in spring 2024

Career paths and future prospects

After three to five years in the role of insurance salesperson, opportunities open for more qualified positions such as insurance advisor, team leader, or specialist in areas like corporate insurance. Many also choose to further their education in insurance law or move into sales management. Forecasts from the Employment Service indicate a relatively large number of job openings within the profession, but detailed assessments of the labor market situation are limited due to sparse data. Digitalization and increased advisory requirements are expected to continue creating demand for competent insurance salespeople.

Frequently asked questions about Insurance Salespeople

  • What is the average salary of an Insurance Salesperson?
    - The average salary is 51 300 SEK per month according to the latest salary statistics.
  • How does the salary differ between men and women?
    - Men earn on average 55 600 SEK, women 47 200 SEK, which means women earn 85 % of men's salaries.
  • What education is required to become an insurance salesperson?
    - A high school diploma is required, often supplemented with post-secondary education and industry-specific certifications.
  • How has the salary developed over time?
    - The salary has increased from 47,400 SEK (2022) to 51 300 SEK (2024), an increase of over 8% in three years.
  • What is the lowest and highest salary for Insurance Salespeople?
    - The lowest salary is 42,300 SEK, the highest is 65,700 SEK, depending on education and experience.
  • Are there many job openings in this profession?
    - There are 758 advertised positions according to current statistics.
  • What personal qualities are important for the profession?
    - Drive, communication skills, adaptability, and a service-minded attitude are especially important.

Who has the highest salary?
The highest salary for a Sellers, insurance is 65700 kr. This salary belongs to a man working in the Privately employed officials with a post-secondary education, 3 years or more. The highest salary for a woman in this profession is 56100 kr.
Who has the lowest salary?
The lowest salary for a Sellers, insurance is 42300 kr. This salary belongs to a woman also working in the Private sector. The lowest salary for a man in this profession is 48300 kr.
Salary distributed by age and sector
Age Women's salary as a percentage of men's Base salary Monthly salary
18-24 97% 28900 kr 30300 kr
25-34 92% 40000 kr 41500 kr
35-44 85% 52600 kr 54400 kr
45-54 77% 59000 kr 61300 kr
55-64 76% 58900 kr 61300 kr
Snitt 85% 49500 kr 51300 kr
Salary per sector
Salary based on education
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About the data

All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.

All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.

Profession Sellers, insurance has the SSYK code 3321, which we use to match against the SCB database to obtain the latest salary statistics.

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