Advertising consultant salary

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Advertising consultant salary

55 700 SEK

Marketing analysts and marketers etc.

Latest available salary statistics are for 2025. Compare average pay, salary range and related job listings.

47 300 - 71 200 SEK / month

Women earn 86% of what men do.

Försäljning & inköp

Average salary 55 700 SEK/month Monthly gross salary
Salary range 47 300 - 71 200 SEK Latest available range Data year 2025 Latest published dataset

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Salary trend About the role What does an Advertising Consultant do? – Tasks and work environment Salary development over time Advertising Consultant salary – complete overview Open jobs Related occupations About the data FAQ

Salary progression Advertising consultant

Average salary 55 700 kr
Males 60 400 kr
Females 52 200 kr
1 Likes 0 Comments 335 Vacant jobs ->

What does an Advertising Consultant do? – Tasks and work environment

An Advertising Consultant works with planning, designing, and implementing marketing efforts for companies and organizations. The role involves analyzing client needs, developing creative solutions, and collaborating with both internal and external partners, such as advertising agencies, graphic designers, and media companies. The work environment is often characterized by a fast pace and tight deadlines, where meetings, presentations, and project management are part of everyday life. Many Advertising Consultants work in office settings, but travel and client visits may also occur depending on the assignment and project scope.

Salary development over time

The salary development for Advertising Consultants has been steady over the past three years. In 2022, the average salary was 50,400 SEK per month, followed by an increase to 54 500 during 2023. The latest recorded average salary for 2024 is 55 700, which represents an approximate salary increase of 8.1% during this period. This positive trend can be explained by continued high demand for skills in marketing, especially within digital channels. Competition for skilled Advertising Consultants has contributed to rising wages, while educational requirements and specialized skills have become more important. The industry’s shift towards more data-driven and strategic communication has also led to higher salary levels for the most qualified professionals.

Advertising Consultant salary – complete overview

  • Average salary: 55 700 SEK/month
  • Lowest salary: 48,700 SEK/month (female, public sector, short post-secondary education)
  • Highest salary: 78,400 SEK/month (male, private sector, research degree)
  • Hourly wage: 328 SEK
  • Women: 52 200 SEK/month (86% of men's salary)
  • Men: 60 400 SEK/month
  • Regional differences: Data unavailable, but metropolitan areas tend to offer higher salaries.

Education and qualifications

To work as an Advertising Consultant, a post-secondary education in marketing, economics, communication, or media studies is typically required. Many employers value practical experience and the ability to work customer-oriented. Good knowledge of digital tools and project management is also advantageous.

  • Post-secondary education: 2–4 years in marketing, media, or economics
  • Short courses and certifications: Digital marketing, project management
  • Internships or trainee positions: Provide valuable experience and networking opportunities
  • Prerequisites: High school diploma, often in social sciences or economics
  • Online courses and self-study: Complement formal education, especially in digital media

An Advertising Consultant often needs to combine creative ideas with analytical skills. The most successful in the industry are those who can interpret market trends and communicate clearly with both clients and creative teams.

– statsskuld.se

Common benefits and compensations

Advertising Consultants are often offered benefits such as wellness allowances, occupational pensions, flexible working hours, and the possibility of remote work. Bonus programs linked to performance and opportunities for skills development through courses and conferences are also common.

Competition and challenges

The competition for the most attractive positions as an Advertising Consultant is significant, especially in metropolitan regions where both salaries and requirements tend to be higher. Digitalization and changes in the media landscape demand continuous skill development. Additionally, the fast pace of the industry and high client expectations can make stress and workload challenging. Many leave the profession, which creates both opportunities and some uncertainty regarding long-term skills supply. Success requires adaptability and a willingness to continuously develop.

Tips for those wishing to become an Advertising Consultant

To succeed as an Advertising Consultant, it is good to be both creative and analytical, as the profession requires turning ideas into concrete marketing solutions. A good sense of structure and planning makes it easier to handle multiple projects simultaneously. Being communicative and attentive is crucial for understanding client needs and building strong relationships. Flexibility and the ability to quickly adapt to changes in the industry are valuable traits, especially when new digital tools and channels are introduced. Actively seeking internships and building a network within marketing often provides a good start to a career. Self-study and further education, especially in digital marketing, are recommended to strengthen competitiveness. Finally, a strong personal drive and engagement are important to take initiative and develop in the role.

Key facts about Advertising Consultants

  • Average salary: 55 700 SEK/month
  • Salary range: 48,700–78,400 SEK/month
  • Gender difference: Women earn 86% of what men do
  • Education level: Post-secondary education, often 2–4 years
  • Job market: 550 job openings in the profession

Career paths and future prospects

After 3–5 years in the profession, many Advertising Consultants have opportunities to advance to roles such as project manager, marketing director, or specialist in digital marketing. Some choose to start their own consulting business or move into strategic roles within communication agencies. According to the Swedish Public Employment Service's forecast, the demand for workers in the profession is expected to remain high, with unchanged demand over the next five years. However, recruiting remains challenging, as there is difficulty in finding the right skills while many leave the profession. The digital transformation and increased specialization are expected to continue influencing career paths and future job responsibilities.

Frequently asked questions about Advertising Consultants

  • What is the average salary of an Advertising Consultant?
    - The average salary for an Advertising Consultant is 55 700 SEK per month.
  • What does the salary range look like in the profession?
    - Salaries vary between 48,700 SEK and 78,400 SEK per month depending on experience, education, and sector.
  • Are there gender differences in salary?
    - Yes, women earn on average 86% of what men do within the profession.
  • What education is required to become an Advertising Consultant?
    - Post-secondary education in marketing, media, or economics is most common.
  • What does the job market look like?
    - There are good employment opportunities, with 550 job openings in the profession according to the latest data.
  • What career paths are available after a few years?
    - Common career paths include project manager, marketing director, or digital marketing specialist.
  • What benefits are common for Advertising Consultants?
    - Wellness allowances, occupational pensions, flexible working hours, and remote work options are common.

Richard Andersson

Richard Andersson - 2025-07-04 12:45:03

Occupation
Who has the highest salary?
The highest salary for a Advertising consultant is 71200 kr. This salary belongs to a man working in the Public sector with a upper secondary education, maximum 2 years. The highest salary for a woman in this profession is 55400 kr.
Who has the lowest salary?
The lowest salary for a Advertising consultant is 47300 kr. This salary belongs to a woman also working in the Private sector. The lowest salary for a man in this profession is 49200 kr.
Salary distributed by age and sector
Age Women's salary as a percentage of men's Base salary Monthly salary
18-24 32600 kr 32700 kr
25-34 82% 48900 kr 49300 kr
35-44 88% 55300 kr 56200 kr
45-54 87% 61400 kr 62900 kr
55-64 87% 63800 kr 65600 kr
Snitt 86% 54800 kr 55700 kr
* Empty columns indicate that the statistical data was insufficient to allow for a statistically significant conclusion.
Salary per sector
Salary based on education
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About the data

All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.

All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.

Profession Advertising consultant has the SSYK code 2431, which we use to match against the SCB database to obtain the latest salary statistics.

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Salary, Taxes, and Fees
Net salary 31 390
Net salary
31 390
Taxes
11 718
Fees
12 582

With our Swedish tax calculator, you can easily calculate your after-tax income (net salary).

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* Updated with 2026 taxes

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