Advertising consultant

What does an Advertising Consultant do? – Tasks and work environment

An Advertising Consultant works with planning, designing, and implementing marketing efforts for companies and organizations. The role involves analyzing client needs, developing creative solutions, and collaborating with both internal and external partners, such as advertising agencies, graphic designers, and media companies. The work environment is often characterized by a fast pace and tight deadlines, where meetings, presentations, and project management are part of everyday life. Many Advertising Consultants work in office settings, but travel and client visits may also occur depending on the assignment and project scope.

Salary development over time

The salary development for Advertising Consultants has been steady over the past three years. In 2022, the average salary was 50,400 SEK per month, followed by an increase to 51 600 during 2023. The latest recorded average salary for 2024 is 54 500, which represents an approximate salary increase of 8.1% during this period. This positive trend can be explained by continued high demand for skills in marketing, especially within digital channels. Competition for skilled Advertising Consultants has contributed to rising wages, while educational requirements and specialized skills have become more important. The industry’s shift towards more data-driven and strategic communication has also led to higher salary levels for the most qualified professionals.

Advertising Consultant salary – complete overview

• Average salary: 54 500 SEK/month
• Lowest salary: 48,700 SEK/month (female, public sector, short post-secondary education)
• Highest salary: 78,400 SEK/month (male, private sector, research degree)
• Hourly wage: 328 SEK
• Women: 51 800 SEK/month (88% of men's salary)
• Men: 58 500 SEK/month
• Regional differences: Data unavailable, but metropolitan areas tend to offer higher salaries.

Education and qualifications

To work as an Advertising Consultant, a post-secondary education in marketing, economics, communication, or media studies is typically required. Many employers value practical experience and the ability to work customer-oriented. Good knowledge of digital tools and project management is also advantageous.

• Post-secondary education: 2–4 years in marketing, media, or economics
• Short courses and certifications: Digital marketing, project management
• Internships or trainee positions: Provide valuable experience and networking opportunities
• Prerequisites: High school diploma, often in social sciences or economics
• Online courses and self-study: Complement formal education, especially in digital media

Common benefits and compensations

Advertising Consultants are often offered benefits such as wellness allowances, occupational pensions, flexible working hours, and the possibility of remote work. Bonus programs linked to performance and opportunities for skills development through courses and conferences are also common.

Competition and challenges

The competition for the most attractive positions as an Advertising Consultant is significant, especially in metropolitan regions where both salaries and requirements tend to be higher. Digitalization and changes in the media landscape demand continuous skill development. Additionally, the fast pace of the industry and high client expectations can make stress and workload challenging. Many leave the profession, which creates both opportunities and some uncertainty regarding long-term skills supply. Success requires adaptability and a willingness to continuously develop.

Tips for those wishing to become an Advertising Consultant

To succeed as an Advertising Consultant, it is good to be both creative and analytical, as the profession requires turning ideas into concrete marketing solutions. A good sense of structure and planning makes it easier to handle multiple projects simultaneously. Being communicative and attentive is crucial for understanding client needs and building strong relationships. Flexibility and the ability to quickly adapt to changes in the industry are valuable traits, especially when new digital tools and channels are introduced. Actively seeking internships and building a network within marketing often provides a good start to a career. Self-study and further education, especially in digital marketing, are recommended to strengthen competitiveness. Finally, a strong personal drive and engagement are important to take initiative and develop in the role.

Key facts about Advertising Consultants

• Average salary: 54 500 SEK/month
• Salary range: 48,700–78,400 SEK/month
• Gender difference: Women earn 88% of what men do
• Education level: Post-secondary education, often 2–4 years
• Job market: 550 job openings in the profession

Career paths and future prospects

After 3–5 years in the profession, many Advertising Consultants have opportunities to advance to roles such as project manager, marketing director, or specialist in digital marketing. Some choose to start their own consulting business or move into strategic roles within communication agencies. According to the Swedish Public Employment Service's forecast, the demand for workers in the profession is expected to remain high, with unchanged demand over the next five years. However, recruiting remains challenging, as there is difficulty in finding the right skills while many leave the profession. The digital transformation and increased specialization are expected to continue influencing career paths and future job responsibilities.

Frequently asked questions about Advertising Consultants

• What is the average salary of an Advertising Consultant?
  - The average salary for an Advertising Consultant is 54 500 SEK per month.
• What does the salary range look like in the profession?
  - Salaries vary between 48,700 SEK and 78,400 SEK per month depending on experience, education, and sector.
• Are there gender differences in salary?
  - Yes, women earn on average 88% of what men do within the profession.
• What education is required to become an Advertising Consultant?
  - Post-secondary education in marketing, media, or economics is most common.
• What does the job market look like?
  - There are good employment opportunities, with 550 job openings in the profession according to the latest data.
• What career paths are available after a few years?
  - Common career paths include project manager, marketing director, or digital marketing specialist.
• What benefits are common for Advertising Consultants?
  - Wellness allowances, occupational pensions, flexible working hours, and remote work options are common.