Advertising designer salary

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  2. Advertising designer salary
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Advertising designer salary

44 900 SEK

Graphic designers etc.

Latest available salary statistics are for 2025. Compare average pay, salary range and related job listings.

40 700 - 49 900 SEK / month

Women earn 90% of what men do.

Kultur, media, design

Average salary 44 900 SEK/month Monthly gross salary
Salary range 40 700 - 49 900 SEK Latest available range Data year 2025 Latest published dataset

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Calculate take-home pay for Advertising designer 44 900 SEK/month prefilled Calculate gross salary for Advertising designer Start from net pay More salary pages Browse more roles Open jobs for Advertising designer 28 matching jobs in Kultur, media, design

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Salary trend About the role What does an Advertising Designer do? – Tasks and Work Environment Salary Development Over Time Advertising Designer Salary – Complete Overview Open jobs Related occupations About the data FAQ

Salary progression Advertising designer

Average salary 44 900 kr
Males 46 700 kr
Females 42 200 kr
1 Likes 0 Comments 28 Vacant jobs ->

What does an Advertising Designer do? – Tasks and Work Environment

An Advertising Designer works on creating visual concepts for marketing and advertising campaigns. Tasks include developing graphic identities, designing advertisements, and producing material for digital and print media. The work often involves branding, typography, color schemes, and photo editing. Advertising Designers collaborate closely with copywriters, marketing strategists, and clients to ensure messages and expressions are consistent and impactful. The work environment is generally office-based, but remote work opportunities have increased, especially in larger agencies and digital-focused companies. The pace is often fast, with tight deadlines, demanding both creativity and resilience under stress.

Salary Development Over Time

The salary of an Advertising Designer has shown a clear positive trend over the past three years. In 2022, the average salary was 40,500 SEK per month, increasing slightly to 43 600 SEK in 2023. In 2024, the average salary has risen further to 44 900 SEK, representing an increase of approximately 7.7% from 2022 to 2024. This development can be attributed to increased demand for digital skills within the advertising industry and a generally positive salary trend for creative professions. Competition for experienced advertising professionals has also contributed to rising wages, especially in metropolitan regions where the market is more dynamic. Differences in education level and work experience also influence salary growth, with higher education and specialization offering better earning potential.

Advertising Designer Salary – Complete Overview

  • Average Salary: 44 900 SEK/month
  • Lowest Salary: 39,200 SEK/month (male, private sector employee, high school education)
  • Highest Salary: 48,600 SEK/month (male, private sector employee, post-secondary education 3+ years)
  • Highest Salary for Women: 43,500 SEK/month
  • Lowest Salary for Women: 39,700 SEK/month
  • Hourly Wage (average): 262 SEK
  • Gender Pay Gap: Women earn 90% of men's salary (men: 46 700 SEK, women: 42 200 SEK)

Education and Qualifications

To work as an Advertising Designer, a post-secondary education in graphic design, visual communication, or similar creative fields is usually required. Many employers seek a combination of formal education and practical experience, such as internships or trainee programs. Supplementing education with courses in digital tools and software used in the industry is also common.

  • Post-secondary education: Vocational higher education or university, 2–4 years
  • Courses/Certifications: InDesign, Photoshop, Illustrator, UX/UI design
  • Internships: Common during education
  • Prerequisites: Basic knowledge of images, color, and form
  • Self-study/Online: Recommended to stay updated on new tools

Many Advertising Designers build their portfolios during their education and use them as their main work samples when applying for jobs. Creativity and the ability to showcase a varied selection of projects are often crucial for standing out in recruitment processes.

– statsskuld.se

Common Benefits and Compensation

In addition to base salary, Advertising Designers often receive benefits such as wellness allowances, flexible working hours, and remote work options. Bonuses for major projects, skills development through courses and training, and subsidized lunches or pension schemes are also common in larger companies and agencies.

Competition and Challenges

The competition for roles as an Advertising Designer is intense, especially in larger cities where many educated professionals seek opportunities. Success requires not only technical skills but also a strong portfolio and the ability to adapt quickly to changing digital tools and trends. The creative nature of the profession means tasks and demands can change rapidly, requiring flexibility and continuous skill development. Specializing in areas like digital design or animation can increase chances of securing attractive assignments, but also raises pressure to deliver creative solutions under short deadlines.

Tips for Aspiring Advertising Designers

To succeed as an Advertising Designer, curiosity and initiative are valuable, as employers often value the ability to find innovative solutions to creative challenges. Developing technical skills in key industry software is essential, while an active interest in design trends and visual communication provides an advantage. Self-discipline is important for meeting deadlines and managing a high workload, while teamwork skills facilitate collaboration in projects involving multiple roles. Building and regularly updating a professional portfolio is one of the most effective ways to showcase competence to potential employers. Good communication skills help interpret client needs and translate them into clear design solutions. Finally, embracing feedback as an opportunity for growth is crucial.

Key Facts about Advertising Designers

  • Salary Range: 39,200–48,600 SEK/month
  • Average Salary: 44 900 SEK/month
  • Education Level: Post-secondary education, 2–4 years
  • Work Environment: Office-based, often project-based work with deadlines
  • Number of Job Vacancies (profession group): 620

Career Paths and Future Outlook

After three to five years in the profession, an Advertising Designer can advance to roles such as Art Director, Creative Director, or specialist in digital design and UX/UI. It is also common to move into project management roles or start a freelance business. According to the Employment Service's forecasts for the "Graphic Designers and similar" profession, there is no specific assessment of future job prospects due to limited data, but currently, there are 620 job openings. The digital transformation and increasing demand for visual communication suggest continued need for skilled Advertising Designers, especially in digital channels and e-commerce.

Frequently Asked Questions about Advertising Designers

  • What is the average salary of an Advertising Designer?
    - An Advertising Designer has an average salary of 44 900 SEK per month.
  • What do salary differences between men and women look like?
    - Men earn on average 46 700 SEK and women 42 200 SEK, which means women earn 90% of men's salary.
  • What education is required to become an Advertising Designer?
    - Post-secondary education in graphic design or visual communication, typically 2–4 years.
  • Are there regional salary differences for Advertising Designers?
    - Salary levels can vary between regions, generally higher in metropolitan areas.
  • What are the future prospects for Advertising Designers?
    - Currently, there are 620 job openings in the profession, but no specific forecast is available according to the Employment Service.
  • What are the most common benefits for Advertising Designers?
    - Wellness allowance, flexible working hours, remote work, and skills development are common benefits.
  • How do you build a strong portfolio as an Advertising Designer?
    - By showcasing diverse projects, both from education and internships, and continuously updating with new work.

Richard Andersson

Richard Andersson - 2025-07-04 12:36:03

Occupation
Who has the highest salary?
The highest salary for a Advertising designer is 49900 kr. This salary belongs to a man working in the Private sector with a post-secondary education, less than 3 years. The highest salary for a woman in this profession is 44300 kr.
Who has the lowest salary?
The lowest salary for a Advertising designer is 40700 kr. Both men and women in this profession have the same lowest salary and work in the Privately employed workers.
Salary distributed by age and sector
Age Women's salary as a percentage of men's Base salary Monthly salary
25-34 87% 40400 kr 40500 kr
35-44 90% 46700 kr 47200 kr
45-54 101% 46300 kr 46500 kr
55-64 85% 43700 kr 43900 kr
Snitt 90% 44600 kr 44900 kr
* Empty columns indicate that the statistical data was insufficient to allow for a statistically significant conclusion.
Salary per sector
Salary based on education
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About the data

All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.

All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.

Profession Advertising designer has the SSYK code 2172, which we use to match against the SCB database to obtain the latest salary statistics.

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Salary, Taxes, and Fees
Net salary 31 390
Net salary
31 390
Taxes
11 718
Fees
12 582

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* Updated with 2026 taxes

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