Advertising manager, business-oriented manager salary

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Advertising manager, business-oriented manager salary

75 500 SEK

Financial analysts and investment advisors etc.

Latest available salary statistics are for 2025. Compare average pay, salary range and related job listings.

53 300 - 87 900 SEK / month

Women earn 81% of what men do.

Administration, ekonomi

Average salary 75 500 SEK/month Monthly gross salary
Salary range 53 300 - 87 900 SEK Latest available range Data year 2025 Latest published dataset

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Salary trend About the role What does a marketing manager – operational manager do? Tasks and work environment Salary development over time Marketing Manager, operational manager salary – complete overview Open jobs Related occupations About the data

Salary progression Advertising manager, business-oriented manager

Average salary 75 500 kr
Males 80 100 kr
Females 65 200 kr
1 Likes 0 Comments 56 Vacant jobs ->

What does a marketing manager – operational manager do? Tasks and work environment

A marketing manager with operational responsibility leads and develops the company's marketing and communication efforts. The role includes strategic planning, budget management, personnel leadership, and coordination of campaigns and activities across various channels. The work environment is characterized by a fast pace, quick decision-making, and close collaboration with internal departments and external agencies. The marketing manager ensures that the organization's brand is strengthened and that marketing efforts deliver tangible results.

Salary development over time

Salaries for marketing managers with operational responsibility have shown a stable but somewhat fluctuating development over the past three years. In 2022, the average salary was 64,400 SEK per month, then increased slightly to 65 200 SEK in 2023. In 2024, the average salary decreased slightly to 64,900 SEK. This development corresponds to a total increase of just under 0.8% during the period, with a small decline in the most recent year. Salary variations can be explained by changing demand for the role, economic conditions, and competition for qualified managers in marketing. Despite the temporary decrease, the profession remains attractive on the job market, with a stable average salary and competitive conditions.

Marketing Manager, operational manager salary – complete overview

  • Average salary: 75 500 SEK/month
  • Lowest salary: 53,900 SEK/month (female, public sector, high school education up to 2 years)
  • Highest salary: 75,300 SEK/month (male, various sectors, post-secondary education less than 3 years)
  • Hourly wage (average): 440 SEK
  • Gender pay gap: Women earn 81% of what men do (men: 80 100 SEK, women: 65 200 SEK)

Education and qualifications

To work as a marketing manager with operational responsibility, a university degree in marketing, economics, communication, or a similar field is usually required. Many employers also seek relevant work experience from marketing, media, or leadership roles. Practical skills, strategic thinking, and the ability to lead teams are crucial for success in the profession.

  • University degree: Marketing, economics, or communication (3–4 years)
  • Courses/certifications: Project management, digital marketing, leadership
  • Internship/trainee: Common to build experience in the industry
  • Work experience: Several years of experience in marketing/advertising are often required
  • Additional studies: Online courses in digital media can be advantageous

A marketing manager often works closely with the company's leadership team and has significant influence over the long-term positioning of the brand. The role requires both creativity and business acumen – it is not uncommon for marketing managers to change industries during their careers to broaden their networks and skills.

– statsskuld.se

Common benefits and compensations

Benefits for marketing managers with operational responsibility often include company cars, wellness allowances, bonuses, flexible working hours, and private healthcare insurance. Additional compensation may include pension contributions beyond collective agreements, private medical insurance, and opportunities for professional development through courses and conferences.

Competition and challenges

The competition for positions as a marketing manager is intense, especially in metropolitan areas where many companies compete for the same talent. The profession requires continuous updating of digital skills and the ability to quickly adapt to changing media landscapes. Budget pressure and high performance expectations are common challenges, while it is also expected that the marketing manager can lead and motivate their team even during stressful periods. Balancing creativity with measurable business goals is a central part of the role.

Tips for aspiring marketing managers – operational managers

To succeed as a marketing manager with operational responsibility, it is beneficial to combine analytical skills with a creative approach, as the role demands both strategic planning and innovative solutions. Building a broad network within the industry provides access to valuable collaborations and knowledge. Leadership skills are crucial – the ability to motivate and develop your team is often the key to success. Working systematically under pressure while remaining flexible to change is appreciated by employers. Continual education in digital channels and new tools strengthens competitiveness. Good communication skills facilitate collaboration both internally and externally. A strong interest in business development and understanding the company's goals provide an advantage in the role.

Key facts about marketing managers – operational managers

  • Education level: University degree in marketing, economics, or communication
  • Work environment: Office-based, often in open-plan offices with a high pace
  • Typical work arrangement: Full-time, often with flexible hours
  • Demand: 758 available jobs within the profession according to latest data
  • Special skills: Digital marketing, project management, strategic leadership

Career paths and future prospects

After three to five years as a marketing manager with operational responsibility, opportunities exist to advance to roles such as marketing director, communications director, or business area manager. Some choose to become consultants in marketing or start their own agency. Forecasts from the Employment Service show that demand for qualified marketing managers is expected to remain high, especially for those with digital skills and experience in change management. Opportunities for specialization in areas such as digital strategy or brand development are good and can lead to even higher managerial roles.

Common questions about Marketing Manager – operational manager

  • What does a Marketing Manager, operational manager earn?
    - The average salary is 75 500 SEK per month, with variation depending on experience, sector, and education.
  • What are the gender differences in salary?
    - Men earn an average of 80 100 SEK while women earn 65 200 SEK, which means women earn 81% of men's salary.
  • What education is required to become a marketing manager in operational leadership?
    - A university degree in marketing, economics, or communication is usually required, often supplemented with work experience.
  • What are the future prospects for marketing managers?
    - Demand is high and there are 758 available jobs within the profession according to current statistics.
  • What are the most common benefits?
    - Company cars, wellness allowances, bonuses, flexible hours, and private healthcare insurance are among the most common benefits.
  • Are there regional salary differences?
    - Salary levels may vary between metropolitan regions and smaller towns, but detailed statistics are lacking for some regions.
  • What qualities are important to succeed as a marketing manager?
    - Leadership skills, strategic thinking, creativity, and good communication skills are especially valuable.

Richard Andersson

Richard Andersson - 2025-07-11 15:30:15

Occupation
Who has the highest salary?
The highest salary for a Advertising manager, business-oriented manager is 87900 kr. This salary belongs to a man working in the Privately employed officials with a post-secondary education, 3 years or more. The highest salary for a woman in this profession is 71300 kr.
Who has the lowest salary?
The lowest salary for a Advertising manager, business-oriented manager is 53300 kr. This salary belongs to a woman also working in the Government sector. The lowest salary for a man in this profession is 61400 kr.
Salary distributed by age and sector
Age Women's salary as a percentage of men's Base salary Monthly salary
35-44 63100 kr 64200 kr
45-54 82% 70400 kr 71100 kr
55-64 84% 69700 kr 70700 kr
Snitt 84% 67300 kr 68200 kr
* Empty columns indicate that the statistical data was insufficient to allow for a statistically significant conclusion.
Salary per sector
Salary based on education
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About the data

All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.

All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.

Profession Advertising manager, business-oriented manager has the SSYK code 1242, which we use to match against the SCB database to obtain the latest salary statistics.

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Salary, Taxes, and Fees
Net salary 31 390
Net salary
31 390
Taxes
11 718
Fees
12 582

With our Swedish tax calculator, you can easily calculate your after-tax income (net salary).

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* Updated with 2026 taxes

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