Advertising manager, business-oriented manager salary

Introduction to the profession of Advertising Manager, Business-oriented Manager

As an advertising manager with a business-oriented role, you have a central position in the company's marketing and communication. This profession involves responsibility for developing and implementing strategies that strengthen the brand and drive sales. To succeed in this role, both creative and analytical skills are required, as well as a good understanding of the market and consumer behavior.

Salary Statistics for Advertising Manager, Business-oriented Manager

The salary level for an advertising manager with business-oriented responsibilities is generally favorable. The average monthly salary for this profession is 68 500 SEK. However, there are differences depending on gender; men earn an average of 71 000 SEK, while women earn 63 500 SEK, which means that women's salaries account for approximately 89% of men's. If you work as a hourly employee, the average hourly wage is 412 SEK, based on a work week of 166 hours per month.

Salary Development and Variations

Compared to previous measurements, the average salary for advertising managers has increased from 64 400 SEK to 68 500 SEK. The highest salary for a man in the profession is 71,500 SEK, and for women, the highest salary is 70,000 SEK. On the other hand, the lowest salary for women in this profession is 52,600 SEK, and for men, it is 55,000 SEK. It is clear that educational level and industry sector can significantly affect the salary level.

Education and Qualifications to become an Advertising Manager

To become an advertising manager with a business-oriented role, it is often necessary to have a post-secondary education in marketing, business administration, or related fields. Many employers look for candidates with at least three years of experience in marketing or related fields, as well as proven experience in leading projects and teams.

Key Skills and Qualities

In addition to education, it is important to have strong leadership skills, an ability to think strategically, and to analyze market data and trends. Creativity and the ability to communicate effectively with both teams and clients are also crucial to succeed in the role.

Benefits and Working Conditions

Working as an advertising manager can entail a number of benefits, depending on the employer. Common benefits may include the opportunity to work from home, access to paid training and conferences, and having access to a company car or mobile phone. These benefits can be particularly attractive in a competitive industry.

Future Outlook and Challenges

The future outlook for advertising managers, especially those with business-oriented roles, is relatively strong. With the constant evolution in digital marketing and technologies, there are many opportunities for innovative and knowledgeable leaders. However, challenges may include staying updated with rapid technological changes and meeting high expectations from both clients and employers.

Competition in the Profession

Competition for positions as advertising managers is often high, especially in attractive companies and industries. Therefore, it is important to stand out with a strong resume and well-developed networks. Continuously developing skills and staying up to date with industry trends can be crucial to succeed in this profession.