Advertising manager, business-oriented manager

What does a marketing manager – operational manager do? Tasks and work environment

A marketing manager with operational responsibility leads and develops the company's marketing and communication efforts. The role includes strategic planning, budget management, personnel leadership, and coordination of campaigns and activities across various channels. The work environment is characterized by a fast pace, quick decision-making, and close collaboration with internal departments and external agencies. The marketing manager ensures that the organization's brand is strengthened and that marketing efforts deliver tangible results.

Salary development over time

Salaries for marketing managers with operational responsibility have shown a stable but somewhat fluctuating development over the past three years. In 2022, the average salary was 64,400 SEK per month, then increased slightly to 66 300 SEK in 2023. In 2024, the average salary decreased slightly to 64,900 SEK. This development corresponds to a total increase of just under 0.8% during the period, with a small decline in the most recent year. Salary variations can be explained by changing demand for the role, economic conditions, and competition for qualified managers in marketing. Despite the temporary decrease, the profession remains attractive on the job market, with a stable average salary and competitive conditions.

Marketing Manager, operational manager salary – complete overview

• Average salary: 73 100 SEK/month
• Lowest salary: 53,900 SEK/month (female, public sector, high school education up to 2 years)
• Highest salary: 75,300 SEK/month (male, various sectors, post-secondary education less than 3 years)
• Hourly wage (average): 440 SEK
• Gender pay gap: Women earn 87% of what men do (men: 76 100 SEK, women: 66 300 SEK)

Education and qualifications

To work as a marketing manager with operational responsibility, a university degree in marketing, economics, communication, or a similar field is usually required. Many employers also seek relevant work experience from marketing, media, or leadership roles. Practical skills, strategic thinking, and the ability to lead teams are crucial for success in the profession.

• University degree: Marketing, economics, or communication (3–4 years)
• Courses/certifications: Project management, digital marketing, leadership
• Internship/trainee: Common to build experience in the industry
• Work experience: Several years of experience in marketing/advertising are often required
• Additional studies: Online courses in digital media can be advantageous

Common benefits and compensations

Benefits for marketing managers with operational responsibility often include company cars, wellness allowances, bonuses, flexible working hours, and private healthcare insurance. Additional compensation may include pension contributions beyond collective agreements, private medical insurance, and opportunities for professional development through courses and conferences.

Competition and challenges

The competition for positions as a marketing manager is intense, especially in metropolitan areas where many companies compete for the same talent. The profession requires continuous updating of digital skills and the ability to quickly adapt to changing media landscapes. Budget pressure and high performance expectations are common challenges, while it is also expected that the marketing manager can lead and motivate their team even during stressful periods. Balancing creativity with measurable business goals is a central part of the role.

Tips for aspiring marketing managers – operational managers

To succeed as a marketing manager with operational responsibility, it is beneficial to combine analytical skills with a creative approach, as the role demands both strategic planning and innovative solutions. Building a broad network within the industry provides access to valuable collaborations and knowledge. Leadership skills are crucial – the ability to motivate and develop your team is often the key to success. Working systematically under pressure while remaining flexible to change is appreciated by employers. Continual education in digital channels and new tools strengthens competitiveness. Good communication skills facilitate collaboration both internally and externally. A strong interest in business development and understanding the company's goals provide an advantage in the role.

Key facts about marketing managers – operational managers

• Education level: University degree in marketing, economics, or communication
• Work environment: Office-based, often in open-plan offices with a high pace
• Typical work arrangement: Full-time, often with flexible hours
• Demand: 758 available jobs within the profession according to latest data
• Special skills: Digital marketing, project management, strategic leadership

Career paths and future prospects

After three to five years as a marketing manager with operational responsibility, opportunities exist to advance to roles such as marketing director, communications director, or business area manager. Some choose to become consultants in marketing or start their own agency. Forecasts from the Employment Service show that demand for qualified marketing managers is expected to remain high, especially for those with digital skills and experience in change management. Opportunities for specialization in areas such as digital strategy or brand development are good and can lead to even higher managerial roles.

Common questions about Marketing Manager – operational manager

• What does a Marketing Manager, operational manager earn?
  - The average salary is 73 100 SEK per month, with variation depending on experience, sector, and education.
• What are the gender differences in salary?
  - Men earn an average of 76 100 SEK while women earn 66 300 SEK, which means women earn 87% of men's salary.
• What education is required to become a marketing manager in operational leadership?
  - A university degree in marketing, economics, or communication is usually required, often supplemented with work experience.
• What are the future prospects for marketing managers?
  - Demand is high and there are 758 available jobs within the profession according to current statistics.
• What are the most common benefits?
  - Company cars, wellness allowances, bonuses, flexible hours, and private healthcare insurance are among the most common benefits.
• Are there regional salary differences?
  - Salary levels may vary between metropolitan regions and smaller towns, but detailed statistics are lacking for some regions.
• What qualities are important to succeed as a marketing manager?
  - Leadership skills, strategic thinking, creativity, and good communication skills are especially valuable.