How much does a Press informant make

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  2. Press informant
Image that illustrates Press informant

Press informant

46 600 kr

Information officers, communicators and PR specialists

39 900 - 51 900 kr / month

Women earn 93% of what men do.

Administration, ekonomi

What will be the salary after tax?

Salary progression Press informant

Average salary 46 600 kr
Males 49 100 kr
Females 45 700 kr
1 Likes 0 Comments 56 Vacant jobs ->

What does a press officer do? – Tasks and work environment

A press officer is responsible for communicating and disseminating information from an organization to the media and the public. Tasks include writing press releases, managing media contacts, planning press conferences, and developing strategies for external communication. The press officer often works closely with other communicators and PR specialists to ensure the organization's message reaches the right audience. The work environment is typically office-based with a high tempo and demands quick adaptation to current events and news flows.

Salary development over time

The salary of a press officer has shown steady growth over the past three years. In 2022, the average salary was 43,800 SEK, which increased to 45 100 SEK in 2023 and further to 46 600 SEK in 2024. This development corresponds to a total increase of just over 6% over the period, indicating a relatively stable and positive salary progression within the profession. The salary increase can be linked to a rising demand for competent communicators and press officers, as well as a general market pressure for roles in information dissemination and PR. Education level and experience also play a significant role in salary development, with more qualified and experienced press officers tending to earn higher salaries. The steady increase also reflects a balance in recruitment, where employers need to compete to retain competence.

Press officers often need to be skilled at quickly adapting to changing news situations and working under pressure, which demands high stress tolerance and flexibility.

– statsskuld.se

Press officer salary – complete overview

  • Average salary: 46 600 SEK/month
  • Lowest salary: 39,900 SEK/month (female, government sector, upper secondary education)
  • Highest salary: 51,900 SEK/month (female, public sector, pre-secondary education)
  • Hourly wage: 280 SEK (based on 166 working hours/month)
  • Gender differences: Women earn on average 45 700 SEK, men 49 100 SEK, women earn 93% of men's salaries
  • Regional differences: Salary levels may vary depending on geographic area and sector, but detailed regional statistics are lacking.

Education and qualifications

Press officers often have a background in communication, journalism, or similar fields. Formal education is often combined with practical experience in media or communication work. Qualifications include strong writing and expression skills as well as understanding of the media landscape.

  • Formal degrees: University or college education in communication, journalism, or media and information science (3 years or more)
  • Certifications/courses: Courses in media training, crisis communication, or digital communication are meritorious
  • Internships/traineeships: Internships within media or communication departments are recommended to build experience
  • Prerequisites: Good knowledge of Swedish in speech and writing, and basic media literacy
  • Tips for choosing: Select programs focusing on both theoretical communication and practical media handling

Common benefits and compensation

Press officers are often offered benefits such as occupational pension, wellness allowance, and flexible working hours. Some employers may also offer training opportunities and support for further development within communication. Benefits vary between public and private sectors but are generally competitive relative to the demands of the profession.

Competition and challenges

The profession of press officer is competitive as many seek careers in the communications industry. At the same time, demand remains stable, creating a balance in the job market. Challenges include staying updated on the media landscape and new communication channels, as well as managing crises and rapid changes in information flow. The requirement for high communication competence and the ability to work under pressure are also prominent factors in the profession.

Tips for those who want to become a press officer

To succeed as a press officer, it is good to develop a strong ability to communicate clearly and effectively in both speech and writing. A key trait is stress resilience, as the profession often requires quick responses under time pressure. It is also valuable to be flexible and adaptable to handle changing news situations and various media channels. Building a broad network within media and communication helps create good contacts that facilitate information dissemination. Finally, curiosity and a willingness to constantly learn new tools and methods are crucial to stay relevant in a rapidly changing industry.

Key facts about press officers

  • Education level: University or college degree in communication or journalism
  • Salary range: 39,900–51,900 SEK/month
  • Work environment: Office-based with high tempo and demands for quick adaptation
  • Job opportunities: Medium-sized nationally, forecast unchanged
  • Recruitment situation: Balance between supply and demand

Career paths and future prospects

After 3–5 years as a press officer, there are opportunities to advance to roles such as communications manager, PR specialist, or strategist within communication. The profession is part of the group of information officers, communicators, and PR specialists, where the employment service estimates job opportunities as moderate with unchanged demand over five years. There are approximately 758 job openings in this group, indicating a stable job market. Specialization in digital communication and crisis management can further improve future prospects.

Common questions about press officers

  • What is the average salary of a press officer?
    - The average salary is about 46 600 SEK/month, with variation depending on experience and sector.
  • What education is required to become a press officer?
    - Usually, a university or college degree in communication, journalism, or similar fields is required.
  • Are there gender differences in the salary for press officers?
    - Yes, women earn on average 93% of men's salaries within the profession.
  • What is the work environment like for a press officer?
    - The work environment is usually office-based with a high tempo and demands the ability to work under time pressure.
  • What are the future prospects for press officers?
    - The forecast remains unchanged with moderate opportunities for employment at the national level.
  • What qualities are important for a press officer?
    - Stress resilience, good communication skills, and adaptability are important qualities.
  • Can one work as a press officer in both private and public sectors?
    - Yes, press officers are found in both private and public sectors with varying salary levels.

Richard Andersson

Richard Andersson - 2025-07-07 18:56:03

Occupation
Who has the highest salary?
The highest salary for a Press informant is 51900 kr. This salary belongs to a woman working in the Public sector with a pre-secondary education, 9 years. The highest salary for a man in this profession is 51300 kr.
Who has the lowest salary?
The lowest salary for a Press informant is 39900 kr. This salary belongs to a woman also working in the Government sector. The lowest salary for a man in this profession is 41800 kr.
Salary distributed by age and sector
Age Women's salary as a percentage of men's Base salary Monthly salary
18-24 28200 kr 28300 kr
25-34 93% 39600 kr 39800 kr
35-44 93% 47500 kr 47900 kr
45-54 97% 50800 kr 51300 kr
55-64 92% 50100 kr 50600 kr
65-68 50500 kr 50900 kr
Snitt 93% 46200 kr 46600 kr
* Empty columns indicate that the statistical data was insufficient to allow for a statistically significant conclusion.
Salary per sector
Salary based on education
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About the data

All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.

All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.

Profession Press informant has the SSYK code 2432, which we use to match against the SCB database to obtain the latest salary statistics.

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