Media consultant salary

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Media consultant salary

48 400 SEK

Information officers, communicators and PR specialists

Latest available salary statistics are for 2025. Compare average pay, salary range and related job listings.

38 100 - 56 000 SEK / month

Women earn 91% of what men do.

Administration, ekonomi

Average salary 48 400 SEK/month Monthly gross salary
Salary range 38 100 - 56 000 SEK Latest available range Data year 2025 Latest published dataset

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Salary trend About the role What does a Media Consultant do? – Tasks and Work Environment Salary Development Over Time Media Consultant Salary – Complete Overview Open jobs Related occupations About the data FAQ

Salary progression Media consultant

Average salary 48 400 kr
Males 51 800 kr
Females 47 000 kr
1 Likes 0 Comments 277 Vacant jobs ->

What does a Media Consultant do? – Tasks and Work Environment

A media consultant works on developing, planning, and implementing communication initiatives for companies, organizations, or authorities. Tasks often include strategic advice on media channels, message formulation, PR work, as well as managing digital and social media. Contact with clients, journalists, and other stakeholders is central to the role, along with analyzing and measuring the impact of various media efforts. The work environment is usually office-based but can involve travel, meetings, and sometimes work under pressure during crisis management or launches.

Salary Development Over Time

The salary for media consultants has steadily increased in recent years. In 2022, the average salary was 43,800 SEK per month, which increased to 46 600 SEK in 2023. In 2024, the average salary has reached 48 400 SEK, representing a total increase of approximately 6.4% over the period. This salary development reflects an increased demand for qualified media skills and digital communication, while the job market has remained relatively balanced. Factors such as digitalization, increased complexity in the communication landscape, and a greater focus on measurability and strategic advice have driven up both skill requirements and salary levels.

Media Consultant Salary – Complete Overview

  • Average salary: 48 400 SEK/month
  • Lowest salary: 39,900 SEK/month (female, public sector, high school education, up to 2 years)
  • Highest salary: 51,900 SEK/month (female, public sector, pre-high school education)
  • Highest salary, male: 51,300 SEK/month
  • Lowest salary, male: 41,800 SEK/month
  • Hourly wage (average): 280 SEK
  • Women earn: 47 000 SEK/month (91% of men's salary)
  • Men earn: 51 800 SEK/month

Education and Qualifications

The path to becoming a media consultant usually involves a university degree in areas such as communication, media, PR, or marketing. Practical experience and specialized knowledge in digital media, journalism, or strategic communication are often advantageous. Many employers also require candidates to have completed internships, trainee programs, or have a portfolio of work.

  • Formal degree: Bachelor's degree in media and communication sciences (3 years)
  • Courses/certifications: PR, digital marketing, web communication
  • Internship or trainee: Common part of the education
  • Prerequisites: High school diploma, often social science orientation
  • Further education: Master's, online courses in social media

Media consultants often work at the intersection of strategy and creativity, where the ability to quickly adapt to new platforms and trends is crucial. For those interested in social debate and opinion shaping, the profession offers many exciting opportunities for influence.

– statsskuld.se

Common Benefits and Compensation

In addition to the base salary, media consultants are often offered benefits such as wellness allowances, occupational pensions, flexible hours, and remote work options. Bonuses, skills development, and extra vacation days are also common, especially in larger organizations and agencies.

Competition and Challenges

The job market for media consultants is characterized by a balance between supply and demand, with moderate opportunities for employment according to the latest forecast from the Employment Service. Competition for attractive positions is high, especially in metropolitan areas where many seek positions at leading agencies or larger companies. The profession requires continuous further education and adaptation to the changing digital landscape. The ability to handle stress, deliver under pressure, and quickly familiarize oneself with new topics are key challenges in the role.

Tips for Aspiring Media Consultants

To succeed as a media consultant, it is good to combine analytical skills with creativity and an interest in social issues. Building a strong network through internships and engagement in industry organizations is a good first step, along with developing strong communication skills through writing and presenting regularly. Staying updated on digital trends and the media landscape provides a competitive advantage, especially if you are curious and proactive. Self-leadership and the ability to manage multiple projects simultaneously are valuable qualities, as is flexibility and a willingness to learn new things. Finally, a problem-solving mindset and a professional approach in all client interactions are appreciated.

Key Facts About Media Consultants

  • Education level: Bachelor's degree in media, communication, or PR
  • Work environment: Office-based, often with flexible hours
  • Demand: Moderate, with 758 available jobs in the field
  • Gender differences: Women earn 91% of what men do
  • Highest salary: 51,900 SEK/month (public sector, female)

Career Paths and Future Outlook

After three to five years as a media consultant, opportunities open up for roles such as senior advisor, project manager, or communications director. Many choose to specialize in digital strategy, crisis communication, or public affairs. According to the Employment Service's forecast, the future prospects are expected to be unchanged over five years, with a balanced labor market and moderate job opportunities. Demand is expected to remain at current levels, but competition for attractive positions can be high, especially in cities and larger agencies.

Frequently Asked Questions About Media Consultants

  • What is the average salary of a Media Consultant?
    - A media consultant has an average salary of 48 400 SEK per month.
  • What are the highest and lowest salaries for a Media Consultant?
    - The highest salary is 51,900 SEK and the lowest is 39,900 SEK per month.
  • Are there salary differences between women and men?
    - Yes, women earn an average of 47 000 SEK and men 51 800 SEK per month.
  • What education is required to become a Media Consultant?
    - A bachelor's degree in media, communication, or PR is most common.
  • What are the future prospects for a Media Consultant?
    - The job market is balanced, and demand is expected to remain unchanged over the next five years.
  • How many job openings are available in the profession?
    - Currently, there are 758 available jobs in the field of communicators, media specialists, and PR professionals.
  • What common benefits are offered to Media Consultants?
    - Common benefits include wellness allowances, occupational pensions, flexible hours, and remote work options.

Richard Andersson

Richard Andersson - 2025-07-14 09:25:48

Occupation
Who has the highest salary?
The highest salary for a Media consultant is 56000 kr. This salary belongs to a man working in the Privately employed officials with a post-secondary education, 3 years or more. The highest salary for a woman in this profession is 55700 kr.
Who has the lowest salary?
The lowest salary for a Media consultant is 38100 kr. This salary belongs to a woman also working in the Government sector. The lowest salary for a man in this profession is 39800 kr.
Salary distributed by age and sector
Age Women's salary as a percentage of men's Base salary Monthly salary
18-24 30800 kr 31000 kr
25-34 92% 40700 kr 41100 kr
35-44 90% 49100 kr 49500 kr
45-54 88% 51900 kr 52500 kr
55-64 95% 51600 kr 52100 kr
65-68 48100 kr 48500 kr
Snitt 91% 47900 kr 48400 kr
* Empty columns indicate that the statistical data was insufficient to allow for a statistically significant conclusion.
Salary per sector
Salary based on education
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About the data

All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.

All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.

Profession Media consultant has the SSYK code 2432, which we use to match against the SCB database to obtain the latest salary statistics.

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Salary, Taxes, and Fees
Net salary 31 390
Net salary
31 390
Taxes
11 718
Fees
12 582

With our Swedish tax calculator, you can easily calculate your after-tax income (net salary).

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* Updated with 2026 taxes

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