House salesman

What does a Husförsäljare do? – Tasks and work environment

A Husförsäljare works with mediating and selling properties, mainly villas, terraced houses, and holiday homes. The profession involves taking responsibility for the entire sales process, from initial contact with sellers and buyers to closing and contract signing. Tasks include property valuation, planning and conducting viewings, marketing properties, and negotiations between parties. The work is often performed at an office but also involves many client meetings and viewings in the field, requiring flexibility and good ability to handle different situations. The pace is high, and working hours can be irregular, as viewings and meetings often occur in evenings and on weekends.

Salary development over time

Salaries for Husförsäljare have steadily increased in recent years. In 2022, the average salary was 46,700 SEK, rising the following year to 49 600 SEK. In 2024, the average salary continued upward to 51 300 SEK, representing a total increase of approximately 9.8% over three years. This positive trend can be attributed to increased demand for housing in certain regions, continued strong interest in real estate transactions, and increased complexity in sales processes requiring high competence. Market developments, digitalization, and higher service expectations have also contributed to raising salary levels in the profession. The salary increase is particularly clear among experienced salespeople and those working in expanding metropolitan regions.

Husförsäljare salary – complete overview

• Average salary: 51 300 SEK/month
• Lowest salary: 38,200 SEK/month (female, public sector, unspecified education)
• Highest salary: 61,500 SEK/month (male, private sector, post-secondary education 3+ years)
• Hourly wage (average): 309 SEK/hour
• Gender differences: Men earn 53 000 SEK/month, women 47 200 SEK/month (women earn 89% of what men do)

Education and qualifications

To work as a Husförsäljare, a post-secondary education in real estate brokerage or business sales is usually required, often 2–3 years long. It is also common to supplement with courses in sales, customer service, and law. Practical experience and a strong interest in the housing market are valuable assets. Many employers prefer candidates who have completed internships or trainee programs to build necessary skills and networks.

• Post-secondary education: Real estate broker program or sales education (2–3 years)
• Certifications: Courses in real estate brokerage and sales
• Internships: Often required or recommended
• Prerequisites: High school diploma, preferably with focus on economics or social studies
• Tips for choosing: Select education with strong practical and customer contact components

Common benefits and compensations

Husförsäljare often have a commission-based salary, meaning the fixed base salary is supplemented with compensation for each completed deal. Benefits include company car, mobile phone, wellness allowance, and sometimes performance bonuses. Some employers also offer training grants, pension contributions, and flexible working hours to facilitate work-life balance.

Competition and challenges

The market for Husförsäljare is characterized by intense competition, especially in attractive regions where many want to work. Rapid fluctuations in the housing market, changes in interest rates and legislation, and increased demands for digital competence are some of the challenges affecting the profession. Staying updated on market trends and laws is essential for success. Customer expectations regarding availability and service have increased, requiring great ability to handle stress and work toward set goals. For newcomers, it can take time to build a customer network and establish oneself in the market.

Tips for those who want to become a Husförsäljare

To succeed as a Husförsäljare, it is good to be communicative and able to build trust in customer meetings. Being proactive helps in finding new properties and opportunities, while accuracy is necessary to handle contracts and legal documents correctly. A high level of self-discipline is needed to structure the workday and reach sales targets, and flexibility is important since working hours are often irregular. Being able to quickly adapt to market changes and being solution-oriented helps with unexpected challenges. A genuine interest in homes and people's life situations is also a great asset, as it makes it easier to understand clients' needs and offer suitable solutions.

Key facts about Husförsäljare

• Educational level: Post-secondary education in sales or real estate brokerage (2–3 years)
• Work environment: Combination of office and client meetings in the field
• Work form: Often commission-based, flexible hours
• Demand: 550 job openings within the business sales group
• Special skills: Law, negotiation, customer relations

Career paths and future prospects

After a few years of experience, a Husförsäljare can progress to managing larger projects or working as a team leader within a brokerage firm. It is also common to further qualify as a real estate agent or specialize in commercial properties and new construction. According to the Employment Service's forecasts, opportunities in the business sales group are considered medium and the recruitment situation is characterized by balance. Over five years, demand is expected to remain unchanged, providing a stable job market for those committed and eager to develop. Advancement opportunities are particularly available for those who build a strong network and demonstrate good sales results.

Frequently asked questions about Husförsäljare

• What does a Husförsäljare earn?
  - The average salary is 51 300 SEK per month, but it varies depending on experience, gender, and employer.
• How does the salary development look for Husförsäljare?
  - Salaries have increased from 46,700 SEK (2022) to 51 300 SEK (2024), nearly 10% over three years.
• What education is required to become a Husförsäljare?
  - Post-secondary education in sales or real estate brokerage, often 2–3 years, along with internships.
• Are there gender differences in salary within the profession?
  - Yes, women earn on average 89% of men's salaries.
• What are the most common benefits?
  - Commission-based salary, company car, mobile phone, wellness allowance, and sometimes performance bonuses.
• What are the future prospects?
  - Demand for Husförsäljare is expected to stay unchanged over the next five years, according to the Employment Service.
• What is the lowest and highest salary for a Husförsäljare?
  - The lowest salary is 38,200 SEK and the highest 61,500 SEK, depending on gender, sector, and education level.