- Salary statistics
- Sales consultant salary
Sales consultant salary
Latest available salary statistics are for 2025. Compare average pay, salary range and related job listings.
47 300 - 71 200 SEK / month
Women earn 86% of what men do.
Försäljning & inköp
Related tools
Salary progression Sales consultant
What does a sales consultant do? – Tasks and work environment
A sales consultant works on identifying and developing business opportunities for the company's products or services. Tasks include analyzing customer needs, conducting market research, building and maintaining customer relationships. The role often involves designing sales strategies, giving presentations, drafting contracts, and following up on sales results. The work environment can vary between office-based work and fieldwork, and many sales consultants have a flexible workplace where meetings with clients and partners are common. The profession requires a business-oriented mindset, good communication skills, and a strong results focus.
Salary development over time
The salary for a sales consultant has shown steady growth over the past three years. In 2022, the average salary was 50,400 SEK per month, which increased to 54 500 SEK in 2023 and further to 55 700 SEK in 2024. This development corresponds to a total increase of approximately 8.1% over the period. Salary increases can be linked to increased demand for qualified salespeople, a competitive job market, and a greater focus on results-driven sales within the business sector. The market for sales consultants is characterized by both experience-based and education-related salary setting, where specialist skills and business ability are increasingly rewarded.
Sales consultant salary – comprehensive overview
- Average salary: 55 700 SEK/month
- Lowest salary: 48,700 SEK/month (female, public sector, post-secondary education less than 3 years)
- Highest salary: 78,400 SEK/month (male, private sector employee, research education)
- Hourly wage (average): 328 SEK
- Women earn: 52 200 SEK/month (86% of men's salary)
- Men earn: 60 400 SEK/month
- Regional differences: Salary levels may vary depending on region and industry.
Education and qualifications
To work as a sales consultant, a post-secondary education in sales, marketing, or economics is usually required. Many employers value experience with customer contacts and documented sales results, but there are also opportunities to enter the profession through trainee programs or relevant certification courses. Industry-specific training and continuous skills development are important for success in the role.
- Post-secondary education: 1–3 years in sales, marketing, or economics
- Certification courses: For example, in B2B sales or digital marketing
- Internship or trainee: Common entry pathways for recent graduates
- Prerequisites: High school diploma, often with a focus on trade or economics
- Online courses: Opportunities for specialization and updating knowledge
Many sales consultants today work at the intersection of sales and marketing, where digital tools and customer data analysis are becoming increasingly important. The ability to quickly adapt to new technologies and communication channels can be crucial for success in the profession.
Common benefits and compensations
Sales consultants are often offered performance-based bonuses, company cars, wellness allowances, and flexible working hours. Other benefits may include insurance, pension contributions, and access to training programs. In some cases, commissions and extra compensation are provided upon reaching sales targets.
Competition and challenges
The competition for the most attractive roles as a sales consultant is intense, especially within industries where products are advanced or the market is mature. Challenges often include staying updated on market changes, working towards high targets, and managing periods of fluctuating sales results. Technological development and digitalization increase the demand for knowledge of new sales tools and analysis methods. At the same time, the profession offers great opportunities for those who are driven, social, and have a strong business sense. The job market is characterized by some mobility, making experience and networks critical factors for continued success.
Tips for those who want to become a sales consultant
To succeed as a sales consultant, it’s good to combine business acumen with communication skills and a strong personal drive. Building relationships and actively listening to customer needs are crucial, while analytical skills help identify business opportunities. A good problem solver who dares to take initiative can quickly gain trust in the industry. It’s also important to be persistent and resilient, as sales results can vary over time. Continuously developing product knowledge and staying updated on digital sales tools provide advantages. Finally, the ability to collaborate and network is often key to long-term success in the profession.
Key facts about sales consultants
- Education level: Post-secondary education (1–3 years) is most common
- Work environment: Flexible, both office and fieldwork
- Work form: Both employment and consultancy assignments are common
- Demand: Great opportunities for work nationwide
- Special skills: Digital sales and customer data analysis are in demand
Career paths and future prospects
After three to five years as a sales consultant, opportunities exist to advance to roles such as Key Account Manager, sales manager, or specialist in business development. The employment agency’s forecast for the profession of market analysts and marketers, which includes sales consultants, shows that job opportunities are considered large and demand is expected to remain unchanged over five years. At the same time, the recruitment situation is paradoxical, with both recruitment difficulties and many leaving the profession. Currently, there are 550 job openings nationwide, indicating good prospects for qualified and motivated individuals.
Frequently asked questions about sales consultants
- What does a sales consultant earn?
- The average salary is 55 700 SEK per month, but it varies with experience, gender, and education. - What education is required to become a sales consultant?
- Post-secondary education in sales, marketing, or economics is recommended, but several pathways are available. - Are there salary differences between men and women?
- Yes, women earn on average 86% of what men do within the profession. - What is the job market like for sales consultants?
- Opportunities are abundant, with many available positions in the field. - What personal qualities are important for the profession?
- Business acumen, good communication skills, and a strong drive are essential for success. - What career paths are available after some years in the profession?
- Progression to Key Account Manager, sales manager, or business developer is common. - What benefits are usually offered?
- Bonuses, company cars, wellness benefits, and flexible hours are typical perks for sales consultants.
Salary distributed by age and sector
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 32600 kr | 32700 kr | |
| 25-34 | 82% | 48900 kr | 49300 kr |
| 35-44 | 88% | 55300 kr | 56200 kr |
| 45-54 | 87% | 61400 kr | 62900 kr |
| 55-64 | 87% | 63800 kr | 65600 kr |
| Snitt | 86% | 54800 kr | 55700 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 44200 kr | 44200 kr | |
| 35-44 | 112% | 50300 kr | 50500 kr |
| 45-54 | 91% | 52300 kr | 52400 kr |
| 55-64 | 86% | 59100 kr | 59200 kr |
| 65-68 | 67400 kr | 68500 kr | |
| Snitt | 89% | 53600 kr | 53800 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 44200 kr | 44200 kr | |
| 35-44 | 112% | 50300 kr | 50500 kr |
| 45-54 | 91% | 52300 kr | 52400 kr |
| 55-64 | 86% | 59100 kr | 59200 kr |
| 65-68 | 67400 kr | 68500 kr | |
| Snitt | 89% | 53600 kr | 53800 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 32600 kr | 32700 kr | |
| 25-34 | 82% | 48900 kr | 49400 kr |
| 35-44 | 88% | 55300 kr | 56200 kr |
| 45-54 | 87% | 61400 kr | 62900 kr |
| 55-64 | 87% | 63900 kr | 65600 kr |
| Snitt | 86% | 54800 kr | 55700 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 32600 kr | 32700 kr | |
| 25-34 | 82% | 48900 kr | 49400 kr |
| 35-44 | 88% | 55300 kr | 56200 kr |
| 45-54 | 87% | 61400 kr | 62900 kr |
| 55-64 | 87% | 63900 kr | 65600 kr |
| Snitt | 86% | 54800 kr | 55700 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 82% | 54600 kr | 55100 kr |
| 35-44 | 88% | 59300 kr | 60600 kr |
| 45-54 | 87% | 65700 kr | 67700 kr |
| 55-64 | 87% | 68000 kr | 70300 kr |
| Snitt | 86% | 59100 kr | 60400 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 35-44 | 112% | 45200 kr | 46000 kr |
| 45-54 | 91% | 55300 kr | 55400 kr |
| 55-64 | 86% | 64700 kr | 64700 kr |
| 65-68 | 67400 kr | 68500 kr | |
| Snitt | 89% | 57400 kr | 57600 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 35-44 | 112% | 45200 kr | 46000 kr |
| 45-54 | 91% | 55300 kr | 55400 kr |
| 55-64 | 86% | 64700 kr | 64700 kr |
| 65-68 | 67400 kr | 68500 kr | |
| Snitt | 89% | 57400 kr | 57600 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 82% | 54600 kr | 55100 kr |
| 35-44 | 88% | 59300 kr | 60600 kr |
| 45-54 | 87% | 65800 kr | 67700 kr |
| 55-64 | 87% | 68000 kr | 70300 kr |
| Snitt | 86% | 59100 kr | 60400 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 82% | 54600 kr | 55100 kr |
| 35-44 | 88% | 59300 kr | 60600 kr |
| 45-54 | 87% | 65800 kr | 67700 kr |
| 55-64 | 87% | 68000 kr | 70300 kr |
| Snitt | 86% | 59100 kr | 60400 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 82% | 44700 kr | 45000 kr |
| 35-44 | 88% | 52900 kr | 53500 kr |
| 45-54 | 87% | 57800 kr | 58800 kr |
| 55-64 | 87% | 60000 kr | 61200 kr |
| Snitt | 86% | 51500 kr | 52200 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 43200 kr | 43200 kr | |
| 35-44 | 112% | 51700 kr | 51800 kr |
| 45-54 | 91% | 50000 kr | 50100 kr |
| 55-64 | 86% | 55600 kr | 55800 kr |
| Snitt | 89% | 51400 kr | 51500 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 43200 kr | 43200 kr | |
| 35-44 | 112% | 51700 kr | 51800 kr |
| 45-54 | 91% | 50000 kr | 50100 kr |
| 55-64 | 86% | 55600 kr | 55800 kr |
| Snitt | 89% | 51400 kr | 51500 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 82% | 44700 kr | 45000 kr |
| 35-44 | 88% | 52900 kr | 53500 kr |
| 45-54 | 87% | 57800 kr | 58800 kr |
| 55-64 | 87% | 60000 kr | 61200 kr |
| Snitt | 86% | 51500 kr | 52200 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 82% | 44700 kr | 45000 kr |
| 35-44 | 88% | 52900 kr | 53500 kr |
| 45-54 | 87% | 57800 kr | 58800 kr |
| 55-64 | 87% | 60000 kr | 61200 kr |
| Snitt | 86% | 51500 kr | 52200 kr |
About the data
All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.
All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.
Profession Sales consultant has the SSYK code 2431, which we use to match against the SCB database to obtain the latest salary statistics.
-
Part-time Marketing Assistant – Student Consultant for Swekaz
Marketing analysts and marketers etc.
Wed, 24 Jun 2026 - 01:08 -
Advertising Sales Representative for Marketplace
Marketing analysts and marketers etc.
Wed, 24 Jun 2026 - 00:56 -
Marketing Coordinator for VSAK Industrial Service Partner (Consulting Assignment)
Marketing analysts and marketers etc.
Tue, 23 Jun 2026 - 23:42 -
Product Communicator with Focus on SEO and PIM
Marketing analysts and marketers etc.
Tue, 23 Jun 2026 - 23:34
Compare salary, work tasks and job outlook in adjacent occupations to find roles with similar skills or pay levels.
-
Average salary: 40 100 SEK/month • Försäljning & inköp
Forwarding agents and transport brokers
Compare with Sales consultant
Wed, 24 Jun 2026 - 05:50 -
Average salary: 47 400 SEK/month • Försäljning & inköp
Bank officials
Compare with Sales consultant
Tue, 23 Jun 2026 - 14:58 -
Average salary: 53 200 SEK/month • Försäljning & inköp
Corporate salespeople
Compare with Sales consultant
Wed, 24 Jun 2026 - 04:56 -
Cashier, bank, post office salary
Average salary: 30 400 SEK/month • Försäljning & inköp
Cashiers etc.
Compare with Sales consultant
Tue, 23 Jun 2026 - 15:02 -
Average salary: 30 400 SEK/month • Försäljning & inköp
Cashiers etc.
Compare with Sales consultant
Mon, 22 Jun 2026 - 10:07 -
Average salary: 44 700 SEK/month • Försäljning & inköp
Other intermediaries
Compare with Sales consultant
Tue, 23 Jun 2026 - 15:03