How much does a Sales consultant make

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Sales consultant

54 500 kr

Marketing analysts and marketers etc.

48 700 - 78 400 kr / month

Women earn 88% of what men do.

Försäljning & inköp

What will be the salary after tax?

Salary progression Sales consultant

Average salary 54 500 kr
Males 58 500 kr
Females 51 800 kr
1 Likes 0 Comments 152 Vacant jobs ->

What does a sales consultant do? – Tasks and work environment

A sales consultant works on identifying and developing business opportunities for the company's products or services. Tasks include analyzing customer needs, conducting market research, building and maintaining customer relationships. The role often involves designing sales strategies, giving presentations, drafting contracts, and following up on sales results. The work environment can vary between office-based work and fieldwork, and many sales consultants have a flexible workplace where meetings with clients and partners are common. The profession requires a business-oriented mindset, good communication skills, and a strong results focus.

Salary development over time

The salary for a sales consultant has shown steady growth over the past three years. In 2022, the average salary was 50,400 SEK per month, which increased to 51 600 SEK in 2023 and further to 54 500 SEK in 2024. This development corresponds to a total increase of approximately 8.1% over the period. Salary increases can be linked to increased demand for qualified salespeople, a competitive job market, and a greater focus on results-driven sales within the business sector. The market for sales consultants is characterized by both experience-based and education-related salary setting, where specialist skills and business ability are increasingly rewarded.

Sales consultant salary – comprehensive overview

  • Average salary: 54 500 SEK/month
  • Lowest salary: 48,700 SEK/month (female, public sector, post-secondary education less than 3 years)
  • Highest salary: 78,400 SEK/month (male, private sector employee, research education)
  • Hourly wage (average): 328 SEK
  • Women earn: 51 800 SEK/month (88% of men's salary)
  • Men earn: 58 500 SEK/month
  • Regional differences: Salary levels may vary depending on region and industry.

Education and qualifications

To work as a sales consultant, a post-secondary education in sales, marketing, or economics is usually required. Many employers value experience with customer contacts and documented sales results, but there are also opportunities to enter the profession through trainee programs or relevant certification courses. Industry-specific training and continuous skills development are important for success in the role.

  • Post-secondary education: 1–3 years in sales, marketing, or economics
  • Certification courses: For example, in B2B sales or digital marketing
  • Internship or trainee: Common entry pathways for recent graduates
  • Prerequisites: High school diploma, often with a focus on trade or economics
  • Online courses: Opportunities for specialization and updating knowledge

Many sales consultants today work at the intersection of sales and marketing, where digital tools and customer data analysis are becoming increasingly important. The ability to quickly adapt to new technologies and communication channels can be crucial for success in the profession.

– statsskuld.se

Common benefits and compensations

Sales consultants are often offered performance-based bonuses, company cars, wellness allowances, and flexible working hours. Other benefits may include insurance, pension contributions, and access to training programs. In some cases, commissions and extra compensation are provided upon reaching sales targets.

Competition and challenges

The competition for the most attractive roles as a sales consultant is intense, especially within industries where products are advanced or the market is mature. Challenges often include staying updated on market changes, working towards high targets, and managing periods of fluctuating sales results. Technological development and digitalization increase the demand for knowledge of new sales tools and analysis methods. At the same time, the profession offers great opportunities for those who are driven, social, and have a strong business sense. The job market is characterized by some mobility, making experience and networks critical factors for continued success.

Tips for those who want to become a sales consultant

To succeed as a sales consultant, it’s good to combine business acumen with communication skills and a strong personal drive. Building relationships and actively listening to customer needs are crucial, while analytical skills help identify business opportunities. A good problem solver who dares to take initiative can quickly gain trust in the industry. It’s also important to be persistent and resilient, as sales results can vary over time. Continuously developing product knowledge and staying updated on digital sales tools provide advantages. Finally, the ability to collaborate and network is often key to long-term success in the profession.

Key facts about sales consultants

  • Education level: Post-secondary education (1–3 years) is most common
  • Work environment: Flexible, both office and fieldwork
  • Work form: Both employment and consultancy assignments are common
  • Demand: Great opportunities for work nationwide
  • Special skills: Digital sales and customer data analysis are in demand

Career paths and future prospects

After three to five years as a sales consultant, opportunities exist to advance to roles such as Key Account Manager, sales manager, or specialist in business development. The employment agency’s forecast for the profession of market analysts and marketers, which includes sales consultants, shows that job opportunities are considered large and demand is expected to remain unchanged over five years. At the same time, the recruitment situation is paradoxical, with both recruitment difficulties and many leaving the profession. Currently, there are 550 job openings nationwide, indicating good prospects for qualified and motivated individuals.

Frequently asked questions about sales consultants

  • What does a sales consultant earn?
    - The average salary is 54 500 SEK per month, but it varies with experience, gender, and education.
  • What education is required to become a sales consultant?
    - Post-secondary education in sales, marketing, or economics is recommended, but several pathways are available.
  • Are there salary differences between men and women?
    - Yes, women earn on average 88% of what men do within the profession.
  • What is the job market like for sales consultants?
    - Opportunities are abundant, with many available positions in the field.
  • What personal qualities are important for the profession?
    - Business acumen, good communication skills, and a strong drive are essential for success.
  • What career paths are available after some years in the profession?
    - Progression to Key Account Manager, sales manager, or business developer is common.
  • What benefits are usually offered?
    - Bonuses, company cars, wellness benefits, and flexible hours are typical perks for sales consultants.

Richard Andersson

Richard Andersson - 2025-07-11 00:28:05

Occupation
Who has the highest salary?
The highest salary for a Sales consultant is 78400 kr. This salary belongs to a man working in the Privately employed officials with a postgraduate education. The highest salary for a woman in this profession is 58800 kr.
Who has the lowest salary?
The lowest salary for a Sales consultant is 48700 kr. This salary belongs to a woman also working in the Public sector. The lowest salary for a man in this profession is 50600 kr.
Salary distributed by age and sector
Age Women's salary as a percentage of men's Base salary Monthly salary
18-24 30500 kr 30800 kr
25-34 94% 45000 kr 45400 kr
35-44 91% 55400 kr 56100 kr
45-54 85% 61100 kr 62800 kr
55-64 94% 64200 kr 65700 kr
Snitt 88% 53600 kr 54500 kr
* Empty columns indicate that the statistical data was insufficient to allow for a statistically significant conclusion.
Salary per sector
Salary based on education
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About the data

All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.

All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.

Profession Sales consultant has the SSYK code 2431, which we use to match against the SCB database to obtain the latest salary statistics.

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