Salesman, representative

What does a salesperson, representative do? – Tasks and work environment

A salesperson, representative in the corporate sales profession works on building and maintaining business relationships, identifying new customers, and selling products or services to companies. Tasks include prospecting, customer visits, negotiating contracts, and following up on deals. Sales often occur through face-to-face meetings, phone contact, or digital channels, requiring initiative and good communication skills. The work environment varies between office-based settings and travel to clients, which can involve both independent work and teamwork.

Salary development over time

The salary for a salesperson, representative has shown a clear upward trend in recent years. In 2022, the average salary was 46,700 SEK, which increased to 49 600 SEK in 2023. In 2024, the salary has risen further to 51 300 SEK per month. This represents an increase of about 10% over three years. The salary development can mainly be explained by the continued high demand for skilled corporate salespeople, especially in sectors like digitalization and technical sales. At the same time, requirements for education and specialized skills have increased, reflected in the salary levels. The market is characterized by a balance between supply and demand, contributing to stable and positive salary growth for the profession.

Salesperson, representative salary – comprehensive overview

• Average salary: 51 300 SEK/month
• Lowest salary: 38,200 SEK/month (female, government sector)
• Highest salary: 61,500 SEK/month (male, private sector employee, post-secondary education 3+ years)
• Hourly wage (average): 309 SEK
• Gender differences: Men 53 000 SEK, women 47 200 SEK (women earn 89% of men's salary)
• Regional differences: Data varies depending on labor market and industry

Education and qualifications

A salesperson, representative is a profession with varying educational requirements, but post-secondary education in sales, economics, or marketing is often advantageous. Employers also value documented sales experience and the ability to understand customer needs. Many employers offer internal training and onboarding programs for new employees, while some roles require certifications or specialized courses.

• Post-secondary education: For example, in sales, economics, or marketing (1–3 years)
• Certifications: Sales training, e.g., via Sälj & Marknadshögskolan or online platforms
• Internship/trainee: Many employers offer trainee programs for new salespeople
• Prerequisites: High school diploma, preferably with a focus on commerce or economics
• Further education: Opportunities for specialization in technical sales or B2B

Common benefits and compensation

Salespeople, representatives are often offered performance-based pay with the possibility of bonuses or commissions in addition to base salary. Company cars, mobile phones, wellness allowances, and flexible working hours are other common benefits. In some cases, pension schemes and insurance are included, along with opportunities for skill development through internal or external courses.

Competition and challenges

The competition for salespeople, representatives is assessed as moderate, and the recruitment situation is balanced nationwide. Challenges in the profession include high demands for results and the ability to quickly adapt to changing market conditions. Digitalization and technological development increase the requirements for handling new sales tools and digital processes. Salespeople often face pressure to meet targets and must be able to work independently and handle rejection constructively. Those who continuously develop their sales skills and build long-term customer relationships have the best prospects for success.

Tips for those who want to become salespeople, representatives

To succeed as a salesperson, representative, it’s good to have strong drive and high self-discipline, as the profession often involves working towards clear goals. Good communication skills facilitate customer meetings and negotiations, so listening and adapting your message are crucial. Being attentive and able to quickly understand customer needs makes it easier to find suitable solutions and build long-term relationships. Flexibility and adaptability are important when the market changes, as is patience to handle tough periods or rejection. Those who work on personal development and stay updated on new trends often have an advantage. An active network, both internally and externally, can create more business opportunities. Finally, it’s important to dare to take initiative and not give up when setbacks occur – resilience is key to success in sales.

Key facts about salespeople, representatives

• Education level: Post-secondary education or high school diploma with relevant focus
• Work environment: Mobile, between office, customer visits, and travel
• Typical work form: Full-time, often with performance-based pay
• Demand: Moderate, approximately 550 job openings in Sweden
• Special skills: Negotiation techniques, relationship building, digital sales tools

Career paths and future prospects

After three to five years as a salesperson, representative, opportunities exist to advance to roles such as key account manager, sales manager, or business developer. Many choose to specialize in technical sales or international trade to increase competitiveness. According to the Swedish Public Employment Service’s forecast, demand for corporate salespeople remains stable and is expected to be unchanged over the next five years, with a balance between supply and demand in the labor market. This creates good opportunities for those who wish to develop further or take on more advanced sales roles. The possibilities for skills development and further education are extensive, especially for those combining experience with new knowledge in digital sales and business development.

Frequently asked questions about salespeople, representatives

• What is the average salary of a salesperson, representative?
  - The average salary for a salesperson, representative is 51 300 SEK per month.
• What are the most common benefits for salespeople, representatives?
  - Common benefits include bonuses or commissions, company car, mobile phone, and wellness allowance.
• What are the gender differences in salary for salespeople, representatives?
  - Men earn on average 53 000 SEK, while women earn 47 200 SEK, meaning women earn approximately 89% of men's salaries.
• Is education required to become a salesperson, representative?
  - Post-secondary education is advantageous, but many employers also hire with a high school diploma and relevant experience.
• What is the job market outlook for salespeople, representatives?
  - There are about 550 job openings, and demand is assessed as moderate and stable in the coming years.
• What career opportunities are available after a few years in the profession?
  - Common career paths are key account manager, sales manager, or business developer.
• Are there regional salary differences for salespeople, representatives?
  - Yes, salary levels can vary depending on region and industry, but the national average salary is 51 300 SEK.