Designer, graphic

What does a graphic designer do? – Job tasks and work environment

A graphic designer develops visual concepts and solutions for printed and digital media. Tasks include creating logos, posters, packaging, and developing graphic profiles and visual identities for companies and organizations. The role often involves collaborating with clients, marketers, and other creative professionals to ensure that messages are conveyed effectively and aesthetically. The work environment is usually office-based or in a studio, where work is performed at computers using modern design software. Flexibility and the ability to handle tight deadlines are central to the profession, especially in agency settings or freelance projects.

Salary development over time

The profession of graphic designer has experienced positive salary growth over the past three years. In 2022, the average salary was 40,500 SEK per month, increasing to 40 800 SEK in 2023. In 2024, the average salary has risen to 43 600 SEK, representing an increase of approximately 7.7% over the period. This development reflects an increased demand for digital skills and creative profiles in both private and public sectors. The market’s need for strong visual communication, especially through digital channels, drives salary increases. Additionally, education level and experience play a crucial role, with higher education and specialization generally offering better pay conditions.

Graphic Designer salary – complete overview

• Average salary: 43 600 SEK/month
• Lowest salary: 39,200 SEK/month (men), 39,700 SEK/month (women)
• Highest salary: 48,600 SEK/month (men), 43,500 SEK/month (women)
• Hourly wage: 262 SEK
• Gender differences: Women earn 93% of men's salary (men 45 000 SEK, women 41 800 SEK)
• Regional differences: Data not available

Education and qualifications

To work as a graphic designer, a post-secondary education in graphic design, communication, or similar fields is usually required. The education is often combined with practical experience through internships or project work. Many employers value a strong portfolio and good knowledge of current design software.

• Formal degrees: Higher education in graphic design, 2–3 years
• Certifications/courses: Courses in Adobe Creative Suite, UX/UI, typography
• Internships/traineeships: Internships during studies are common
• Prerequisites: Basic eligibility and often work samples
• Self-study/online: Self-study and online courses can complement formal education

Common benefits and compensation

Graphic designers are often offered benefits such as wellness allowances, flexible working hours, and remote work options. In some cases, further training, pension schemes, and bonus programs may also be available, especially with larger employers or agencies.

Competition and challenges

The profession is characterized by high competition, especially for recent graduates without an established network or portfolio. Rapid technological development requires continuous skill updates in new software and design trends. Employers often seek broad digital skills and experience with motion graphics or UX/UI. Gender pay gaps remain an issue, presenting a challenge for the industry. However, those who can build a strong personal brand and acquire niche expertise may find good opportunities, particularly in digital communication and marketing.

Tips for aspiring graphic designers

To succeed as a graphic designer, it’s important to have a strong creative ability and an eye for detail, which helps in creating unique and effective visual solutions. Good communication skills facilitate collaboration with clients and colleagues and help interpret client needs. A high level of technical curiosity is advantageous when learning new programs and tools, while self-discipline is key for those working independently or freelancing. Build a strong portfolio early in your education, including personal projects or internships, and actively network within the industry. The ability to accept and incorporate feedback is also essential, as is keeping up with design trends and digital channels.

Key facts about graphic designers

• Education level: Post-secondary, 2–3 years
• Work environment: Office, studio, or remote work
• Employment type: Permanent, project-based, or freelance
• Demand: 620 available jobs within the profession
• Special skills: Adobe Creative Suite, UX/UI, typography

Career paths and future prospects

After 3–5 years in the profession, there are opportunities to advance to roles such as art director, digital designer, or project manager within creative teams. Specializing in areas such as UX/UI, motion graphics, or branding can provide further career opportunities and higher salaries. According to the Swedish Public Employment Service, no exact forecast exists for the profession due to limited data, but there is a steady demand for graphic designers, especially in digital communication. As of May 2024, there were 620 available jobs in the graphic design field, indicating an active job market. The future will be shaped by rapid technological development and the need for ongoing skill updates.

Common questions about graphic designers

• What is the average salary of a Graphic Designer?
  - The average salary is 43 600 SEK per month.
• What is the highest salary for a Graphic Designer?
  - The highest salary is 48,600 SEK per month, applicable to a man with post-secondary education.
• What are the gender differences within the profession?
  - Women earn 93% of what men do, with an average salary of 41 800 SEK compared to men's 45 000 SEK.
• What education is required to become a Graphic Designer?
  - Post-secondary education in graphic design, typically 2–3 years.
• What is the job market outlook for graphic designers?
  - As of May 2024, there are 620 available jobs.
• What are the most common job responsibilities?
  - Creating logos, graphic profiles, printed materials, and digital solutions.
• What is the lowest salary for a Graphic Designer?
  - The lowest salary is 39,200 SEK per month for men and 39,700 SEK for women.