Export seller

What does an export sales representative do? – Tasks and work environment

An export sales representative is responsible for establishing and developing business relationships with customers in international markets. Tasks include identifying business opportunities, negotiating contracts, coordinating logistics, and ensuring deliveries are made according to agreed terms. Maintaining ongoing contact with new and existing customers, often in multiple languages, is a central part of the job. The work is primarily office-based but also involves travel to customers and trade fairs abroad. Export sales representatives often work in teams with buyers, logistics managers, and product managers, requiring cooperation skills and flexibility.

Salary development over time

Over the past three years, export sales representative salaries have steadily increased. In 2022, the average salary was 46,700 SEK per month, followed by an increase to 49 600 SEK in 2023 and further to 51 300 SEK in 2024. This corresponds to a total salary increase of approximately 9.8% over the period. The salary development reflects a growing demand for qualified sellers with international competence, while competition for talent has contributed to rising wages. The industry’s increasing complexity, digitization of sales processes, and the need for language skills have also been driving factors. Despite the positive trend, salaries may vary depending on experience, education, and sector.

Export sales representative salary – complete overview

• Average salary: 51 300 SEK/month
• Lowest salary: 38,200 SEK/month (female, public sector)
• Highest salary: 61,500 SEK/month (male, private sector)
• Hourly wage: 309 SEK
• Gender differences: Men earn 53 000 SEK, women 47 200 SEK (women 89% of men's salary)
• Regional differences: May occur depending on labor market, sector, and export focus

Education and qualifications

To work as an export sales representative, a post-secondary education in economics, sales, or international trade is usually required. Many employers seek experience in B2B sales and good language skills, especially in English. Practical experience and understanding of different markets are highly valued, as is the ability to handle business systems and digital tools.

• Post-secondary education: Economics, marketing, or international trade (2–4 years)
• Certifications: Business English, international sales techniques
• Internship/Trainee: Common within larger companies and export organizations
• Prerequisites: High school diploma, preferably with a focus on economics or languages
• Tips for choosing: Select programs with international internships and industry contacts

Common benefits and compensation

Export sales representatives are often offered performance-based bonuses, company cars, wellness allowances, and the possibility of remote work. Additional benefits may include pension contributions, health insurance, and travel stipends for participating in international fairs or training. Flexible working hours and the ability to influence their own salary through commissions are common in the industry.

Competition and challenges

The competition for positions as an export sales representative is generally moderate, meaning there are good opportunities for qualified candidates, but the labor market is not unbalanced. Challenges in the profession often involve managing complex business processes, keeping up with rapid changes in international markets, and adapting to different business cultures. Digitization and increased automation of sales processes require continuous skills development. Building long-term relationships and understanding customer needs across various markets are crucial for success. Language skills and the ability to quickly familiarize oneself with new regulations are important competitive advantages.

Tips for those who want to become an export sales representative

To succeed as an export sales representative, it is beneficial to combine analytical skills with a strong drive and good communication abilities. Investing time in building networks, both nationally and internationally, provides valuable business contacts and new opportunities. A curious and solution-oriented attitude facilitates complex deals and when unexpected challenges arise. Good language skills, especially beyond English, increase chances of success in more markets and strengthen customer trust. Being attentive and adaptable in meetings with different cultures contributes to long-term business relationships. The ability to work systematically while managing rapid changes is also central. Continually furthering education in sales and international trade provides a solid foundation for future career development.

Key facts about export sales representatives

• Education level: Post-secondary education in economics or trade (2–4 years)
• Work setting: Office-based with international travel
• Language skills: English required, additional languages advantageous
• Demand: Moderate opportunities, 550 available jobs nationwide
• Gender salary difference: Women earn 89% of what men do

Career paths and future prospects

After three to five years as an export sales representative, opportunities open to advance to roles such as export manager, regional manager, or business developer within international trade. Many choose to specialize in specific markets or product areas, while others move into leadership roles in sales or marketing. The forecasts from the Employment Service indicate that demand for corporate salespeople, including export sales representatives, is expected to remain unchanged over five years, with a balanced recruitment situation. There are a total of 550 job openings within the profession in Sweden, indicating a stable labor market. Digital competence and experience with sustainability issues are becoming increasingly important for future career opportunities.

Frequently asked questions about export sales representatives

• What does an export sales representative earn?
  - An export sales representative has an average salary of 51 300 SEK per month, but the salary can vary between 38,200 SEK and 61,500 SEK depending on experience, education, and sector.
• What education is required to become an export sales representative?
  - Post-secondary education in economics, sales, or international trade is recommended, preferably supplemented with language skills and international experience.
• What are the gender differences in export sales representative salaries?
  - Men earn an average of 53 000 SEK, while women earn 47 200 SEK, which means women earn 89% of men's salaries within the profession.
• What are the common tasks of an export sales representative?
  - Tasks include finding new international clients, negotiating contracts, planning logistics, and maintaining and developing business relationships.
• What are the future prospects for export sales representatives?
  - The forecast from the Employment Service shows that demand remains unchanged and there are good employment opportunities, with a balanced labor market.
• Are there regional salary differences for export sales representatives?
  - Regional salary differences may occur and often depend on the size of the labor market, export sector, and company focus.
• What personal qualities are important for an export sales representative?
  - Analytical ability, language skills, teamwork ability, and cultural understanding are central qualities in the profession.