Store salesman, electricity, telecommunications, electronics

What does a retail salesperson in electrical, telecommunication, and electronics do? – Tasks and work environment

A retail salesperson in electrical, telecommunication, and electronics primarily works with sales and customer service in stores specializing in electronic products, telecommunications, and electrical supplies. Tasks include advising on products, demonstrating and explaining technical solutions, handling cash register operations, restocking items, and ensuring the store environment is appealing and safe. Often, basic technical support, order processing, and handling complaints are also included. The work is performed in a retail setting, where the pace can be high, especially during campaigns and seasonal sales. It requires a good ability to meet various customer needs and to stay updated on rapid technological developments in the field.

Salary development over time

The salary for retail salespersons in electrical, telecommunication, and electronics has had a stable and positive development in recent years. In 2022, the average salary was 30900 kr per month. During 2023, it increased to 31 900 kr, which is an increase of about 3.2 %. In 2024, the average salary has risen further to 33 800 kr, an increase of an additional 6 % from the previous year. This salary trend can partly be explained by the high demand for knowledgeable retail salespeople in the tech industry, where technical expertise and customer service are becoming increasingly important. Increased demands for product knowledge and service quality, along with competition for talent, have also contributed to the rising salary levels.

Retail salesperson, electrical, telecommunication, electronics salary – complete overview

• Average salary: 33 800 kr/month
• Lowest salary: 31,200 kr/month (male, private sector, less than 9 years of education)
• Highest salary: 36,300 kr/month (male, regional sector, up to 2 years of education)
• Hourly wage: 203 kr/hour (based on 166 working hours per month)
• Women's average salary: 33 200 kr/month (96 % of men's salary)
• Men's average salary: 34 700 kr/month
• Lowest salary for women: 32,100 kr/month
• Highest salary for women: 35,800 kr/month

Education and qualifications

To work as a retail salesperson in electrical, telecommunication, and electronics, a high school education is usually required, often within trade, technology, or electrical programs. Many employers value experience in sales as well as technical interest and product knowledge. The educational path can vary, but it is advantageous to combine formal education with internships or trainee programs to get a strong start in the profession.

• High school education: Trade and administration program or Electrical and energy program (3 years)
• Certifications: Courses in sales, customer service, or technology add merit
• Internship: Workplace-based learning during high school is common
• Prerequisites: Often basic high school competence, sometimes technical interest
• Further education: Opportunities for internal training and product courses

Common benefits and compensations

Retail salespersons in electrical, telecommunication, and electronics are often offered benefits such as employee discounts on electronics, bonuses or commission systems linked to sales, and wellness allowances. Other common compensations include evening and weekend work supplements and opportunities for further training and internal education programs.

Competition and challenges

Competition for jobs can be high in large cities where more people seek work in tech retail, while smaller towns often have fewer vacancies but also less competition. A major challenge is staying updated on rapidly changing technology and being able to communicate this knowledge in an understandable way to customers. The work environment can be stressful at times, especially during launches and campaigns. Additionally, the profession often involves weekend and evening work, which can affect work-life balance. The industry also faces competition from e-commerce, which increases the demand for personal service and expertise in physical stores.

Tips for those who want to become retail salespersons in electrical, telecommunication, and electronics

To succeed as a retail salesperson in electrical, telecommunication, and electronics, it is good to be outgoing and service-minded, as customer interaction is central. Having a strong curiosity and genuine interest in technology makes it easier to understand and explain product functions to customers. Initiative is valuable, especially during busy periods or when new products are launched. Working systematically and being thorough facilitates inventory, promotions, and handling complaints. Flexibility is also important, as working hours can vary and tasks can change quickly depending on customer needs and technological developments. A professional attitude combined with the ability to listen to customer wishes creates good business and long-term customer relationships. Finally, patience and a solution-oriented approach are crucial for handling challenging situations and building trust with customers.

Key facts about retail salespersons in electrical, telecommunication, and electronics

• Education level: High school education, often Trade or Electrical programs
• Work environment: Retail setting with high pace and customer contact
• Typical work form: Full-time, but many work part-time
• Demand: 550 job openings within the profession currently
• Special skills: Product knowledge and technical interest highly valued

Career paths and future prospects

After three to five years as a retail salesperson in electrical, telecommunication, and electronics, there are good opportunities for advancement within the store, such as team leader, department manager, or store manager. Some choose to specialize in product areas like consumer electronics or telecommunications and can take roles as product specialists or internal trainers. According to the Swedish Public Employment Service's forecast, opportunities within the profession are large, and demand is expected to remain unchanged over the next five years. At the same time, a paradoxical situation exists where many work part-time, and employers experience recruitment difficulties, which can create opportunities for those seeking full-time positions or possessing specialized skills. The industry’s development and digitalization make technical competence increasingly important, opening pathways for further education and career opportunities beyond retail.

Frequently asked questions about retail salespersons in electrical, telecommunication, and electronics

• What is the salary of a retail salesperson in electrical, telecommunication, and electronics?
  - A retail salesperson in electrical, telecommunication, and electronics has an average salary of 33 800 kr per month.
• Are there salary differences between men and women?
  - Yes, men have an average salary of 34 700 kr while women have 33 200 kr, which is 96 % of men's salary.
• How has the salary developed for the profession?
  - Salaries have increased from 30900 kr in 2022 to 33 800 kr in 2024, showing a clear positive trend.
• What education is required to become a retail salesperson in electrical, telecommunication, and electronics?
  - High school education within trade, technology, or electrical programs is most common, often combined with practical training.
• How many job openings are there in the field?
  - Currently, there are 550 job openings in Sweden.
• What does the future hold for retail salespersons in electrical, telecommunication, and electronics?
  - The forecast indicates demand will be unchanged over the next five years.
• What are the highest and lowest salaries for the profession?
  - The highest salary is 36,300 kr and the lowest 31,200 kr, depending on education, sector, and experience.