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- CRM Analyst with Focus on Marketing Automation
CRM Analyst with Focus on Marketing Automation
ACADEMIC WORK SWEDEN ABStockholms län, Stockholm
Previous experience is desired
137 days left
to apply for the job
Do you want to work in a data-driven, business-close role by combining analysis and technology in an engaged team? We are looking for a CRM Analyst with expertise in marketing automation for our client – a bank in strong growth. Apply today!
About the role
As a CRM Marketing Automation Specialist, you will become an important part of our client's initiative to develop a more relevant, personalized, and data-driven customer dialogue. You will belong to the Customer Engagement unit and will work in a business-driven manner. Here you will have the opportunity to work in a modern marketing tech environment where the focus is on creating automated and customer-adapted flows. The role is both analytical and business-close – you will work with large datasets, audience selection, and insight-driven analysis to optimize customer communication and drive business results.
What we offer
You will become part of an engaged team with a strong sense of community and supportive leadership. We offer a comprehensive introduction with a buddy, continuous development, and the opportunity to work with new technologies. With us, you get freedom under responsibility and a workplace where joy and collaboration are highly valued. Our client offers a flexible way of working with the possibility of remote work 1–2 days a week.
Responsibilities
In the role, you will work on developing and optimizing customer communication through data-driven insights and marketing automation. You are responsible for ensuring that the right message reaches the right customer, in the right channel, at the right time.
- Work with audience selection, segmentation, and data analysis
- Build and optimize automated customer flows in CRM systems
- Identify business opportunities through the analysis of customer data and behaviors
- Follow up, measure, and improve campaigns and activities based on KPIs
- Collaborate closely with the business and drive common goals
We are looking for someone who
- Has post-secondary education in a relevant field
- Has relevant work experience in CRM analysis, marketing automation, and similar
- Has very good knowledge of Swedish and English, both spoken and written
- Has experience with Marketing Automation tools, such as Adobe
- Has good knowledge of SQL and/or SAS
- Has good analytical skills and is motivated by working in a data-driven manner
It is meritorious if you have
- Very good knowledge of the Marketing Automation tool Adobe
- Good experience with similar tasks
Personal qualities
We are looking for you who are unpretentious, curious, and proactive, with a strong drive to work in a data-driven manner and create results. You are analytical and solution-oriented, enjoy working with numbers and large datasets, and are motivated by turning insights into concrete business value. You are flexible and have the ability to structure your work even in a dynamic and changing environment. At the same time, you are a team player who values collaboration and is happy to support your colleagues, while having integrity in your work, strong self-leadership, and the ability to drive your work forward independently. To succeed in the role, you have the following personal qualities:
- Helpful
- Goal-oriented
- Organized
- Responsible
- Intellectually curious
Our recruitment process
This recruitment process is handled by Academic Work, and our client's request is that all questions regarding the position are sent to Academic Work.
We apply continuous selection and will remove the ad when enough candidates have reached the final stage of the recruitment process. A CV is required when applying. We do not use cover letters as a selection method and therefore do not need them attached. The recruitment process includes two selection tests: a personality test and a cognitive ability test. The tests are a tool to find the candidate with the highest potential for the position and to promote equality, diversity, and a fair recruitment process.
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