Haglöfs is looking for a Jr Local Marketing Specialist

Haglöfs is looking for a Jr Local Marketing Specialist to join our marketing team. The role can be based in Mölndal, Gothenburg or Alvik, Stockholm. This is a great opportunity for someone early in their marketing career to gain practical experience executing marketing activities in multiple markets.

At Haglöfs, we believe nature is the greatest playground ever made—a place to challenge ourselves, explore the unknown, and grow beyond expectations. Since 1914, we have inspired people to enjoy the outdoors, respect nature, and embrace adventure. Now, we want you to join us in making our workplace just as adventurous and inspiring as the world outside.

About the role

As Jr Local Marketing Specialist, you will be responsible for executing Haglöfs marketing strategy in the Nordics and UK. The main focus of the role is on Trade Marketing, working closely with Haglöfs key wholesale partners to create and implement marketing plans that drive brand awareness, consideration, preference, and ultimately purchase.

You will collaborate with the marketing team and partners to ensure that all marketing activities are delivered according to plan. This is a hands-on role, providing direct experience with local marketing execution and partner collaboration.

Tasks and responsibilities

Local brand marketing

• Create, align and execute seasonal marketing plans for Haglöfs Nordic countries & UK (together with Marketing Manager Europe)
• Create, align and manage marketing budget for those countries (together with Marketing Manager Europe and country managers)
• Build local brand awareness in target group and drive engagement
• Manage local event planning, equipment and staffing
• Build Haglöfs community in relevant channels

Trade marketing

• Responsible for customized Account Marketing Plan for selected accounts in each market, including both in-store POS and activations as well as 360 digital campaigns
• Planning and presenting on seasonal marketing meetings with selected customers
• Adapt customer specific trade marketing toolbox to meet said Account Marketing Plan
• Follow-up on digital and in-store executions
• Evaluate and report impact of seasonal campaigns, based on defined set of Sales and Marketing KPIs
• Manage marketing contribution per account
• Ensure visual excellence & support on local trade fairs

Knowledge and Experience

• Marketing degree from University
• 1+ years minimum experience in Marketing positions with a consumer brand
• Up to date with changes in the social media world and in outdoor communities

Selection will be based on your CV and answers to a few screening questions.

We review applications continuously. Apply today and take the next step in your career with Haglöfs!

Born in Sweden. Engineered for nature.

At Haglöfs, we don’t believe in conquering nature. Instead, we believe in moving with it, growing through every step. Since 1914, we’ve engineered our gear to not only endure the elements, but to let you roam farther, wilder, freer – in the greatest playground ever made.