- Salary statistics
- Web producer salary
Web producer salary
Latest available salary statistics are for 2025. Compare average pay, salary range and related job listings.
39 400 - 53 200 SEK / month
Women earn 82% of what men do.
Kultur, media, design
Related tools
Salary progression Web producer
What does a Web Producer do? – Tasks and Work Environment
A web producer is responsible for planning, coordinating, and executing the production of digital content on websites and other digital platforms. Tasks include content creation, structure and design, publishing, and technical coordination. They often work closely with developers, graphic designers, communicators, and marketers to ensure that the website meets both technical and business goals. The work environment is mainly office-based, but remote work opportunities are common in the industry. Flexibility, a fast pace, and continuous technological development characterize many web producers' daily work.
Salary Development Over Time
Over the past three years, salary development for web producers has shown some variation. In 2022, the average salary was 46,800 SEK per month, followed by a slight decrease to 47 700 SEK in 2023. Since then, salaries have increased significantly to 49 300 SEK in 2024, representing an increase of just over 4 percent from the previous year. This positive trend can partly be explained by the increased demand for digital skills and rapid developments in web and digital media. The market's need for qualified web producers has led employers to invest more in specialist knowledge, reflected in salary trends. However, economic conditions and industry competition can influence salary levels from year to year.
Web Producer Salary – Complete Overview
- Average salary: 49 300 SEK/month
- Lowest salary: 41,600 SEK/month (male), 42,100 SEK/month (female)
- Highest salary: 52,300 SEK/month (male), 44,900 SEK/month (female)
- Hourly wage: 287 SEK
- Gender gap: Women earn 82% of what men do (men: 51 900 SEK, women: 42 700 SEK)
- Regional differences: Data missing
Education and Qualifications
The path to becoming a web producer usually involves post-secondary education in areas such as web production, digital media, or interaction design. Relevant university and vocational programs provide a solid foundation, but employers also value practical experience and an updated portfolio. Success requires both technical understanding and communication skills, as well as a willingness to continuously learn new tools and methods.
- Formal degree: Post-secondary education in web, media, or IT (2–3 years)
- Certifications: Courses in CMS, UX/UI, or digital communication are advantageous
- Internships: Internships or trainee positions during studies are recommended
- Prerequisites: High school diploma, preferably with a focus on technology or media
- Self-study: Online courses and personal portfolio work are common and highly valued
Many web producers combine creative creation with technical problem-solving, making the profession excellent for those who enjoy expressing themselves and working in a structured way. The ability to quickly learn new tools and methods is crucial for long-term success. The role often evolves rapidly with new digital trends.
Common Benefits and Compensation
Web producers are often offered benefits such as flexible working hours, remote work options, wellness allowances, and professional development opportunities. Other common compensation includes occupational pension, bonus schemes, and sometimes extra vacation days. Opportunities for further education in new technologies and digital tools are also appreciated within the profession.
Challenges and Competition
The competition within web production is relatively high, especially due to increased interest in digital services and content. Demands for technical breadth and the ability to handle multiple projects simultaneously mean many employers seek candidates with both experience and up-to-date skills. Rapid technological development requires web producers to continually upgrade their knowledge to stay relevant. Additionally, workload can be intense during major launches or campaigns. The ability to collaborate and communicate effectively with different professional roles is therefore crucial for success.
Tips for Aspiring Web Producers
To succeed as a web producer, it’s good to combine curiosity about digital tools with a communicative and solution-oriented mindset. Building a strong portfolio with personal projects demonstrates both creativity and technical competence, which is very advantageous when applying for jobs. Good collaboration skills facilitate teamwork with diverse professionals. Being organized and skilled at planning projects is important for managing multiple assignments and tight deadlines. Staying updated on new trends and techniques in web and digital media, for example through industry seminars or online courses, is also beneficial. Flexibility and the ability to adapt quickly to changes are valued by employers. Finally, a positive and solution-focused attitude provides good opportunities for growth within the profession.
Key Facts about Web Producer
- Education level: Post-secondary education (2–3 years)
- Work environment: Office-based, often with remote work options
- Work mode: Project-based with team collaboration
- Demand: 620 job openings in 2024
- Special skills: Web publishing, CMS, UX/UI, digital strategy
Career Paths and Future Outlook
After three to five years in the profession, a web producer can advance to roles such as project manager for digital productions, UX/UI designer, or digital strategist. It is also common to move into more specialized positions such as web analytics, content strategy, or consulting in digital communication. According to the Swedish Public Employment Service’s forecasts for designers in games and digital media, there are currently 620 job openings, but no specific future forecast for web producers due to limited data. The industry is characterized by ongoing digitalization and increasing demand for digital skills, indicating good opportunities for development and career growth in the field.
Frequently Asked Questions about Web Producer
- What does a Web Producer earn?
- The average salary for a web producer is 49 300 SEK per month, but it varies depending on experience, gender, and employer. - What education is required to become a Web Producer?
- A post-secondary education in web production, digital media, or similar area lasting 2–3 years is most common. - Are there gender differences in Web Producer salaries?
- Yes, women earn an average of 42 700 SEK, while men earn 51 900 SEK per month. - What does the job market look like for Web Producers?
- There are 620 job openings, and demand for digital skills remains high. - What are the responsibilities of a Web Producer?
- Responsibilities include planning, publishing, and coordinating digital content, often in collaboration with developers and designers. - What is the highest salary for a Web Producer?
- The highest salary is 52,300 SEK per month for men and 44,900 SEK per month for women. - What personal qualities are important for a Web Producer?
- Curiosity, teamwork skills, organization, and problem-solving skills are especially important qualities in the profession.
Salary distributed by age and sector
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 89% | 44400 kr | 44500 kr |
| 35-44 | 77% | 51700 kr | 51800 kr |
| 45-54 | 55400 kr | 55600 kr | |
| Snitt | 82% | 49200 kr | 49300 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 35-44 | 39800 kr | 39800 kr | |
| 45-54 | 45600 kr | 45800 kr | |
| Snitt | 43600 kr | 43700 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 35-44 | 39800 kr | 39800 kr | |
| 45-54 | 45600 kr | 45800 kr | |
| Snitt | 43600 kr | 43700 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 89% | 44400 kr | 44500 kr |
| 35-44 | 77% | 51700 kr | 51800 kr |
| 45-54 | 55400 kr | 55700 kr | |
| Snitt | 82% | 49200 kr | 49300 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 89% | 44400 kr | 44500 kr |
| 35-44 | 77% | 51700 kr | 51800 kr |
| 45-54 | 55400 kr | 55700 kr | |
| Snitt | 82% | 49200 kr | 49300 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 89% | 46000 kr | 46100 kr |
| 35-44 | 77% | 55400 kr | 55500 kr |
| 45-54 | 55300 kr | 55500 kr | |
| Snitt | 82% | 51800 kr | 51900 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 35-44 | 40600 kr | 40600 kr | |
| 45-54 | 45600 kr | 45800 kr | |
| Snitt | 44500 kr | 44600 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 35-44 | 40600 kr | 40600 kr | |
| 45-54 | 45600 kr | 45800 kr | |
| Snitt | 44500 kr | 44600 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 89% | 46000 kr | 46100 kr |
| 35-44 | 77% | 55500 kr | 55600 kr |
| 45-54 | 55400 kr | 55500 kr | |
| Snitt | 82% | 51800 kr | 51900 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 89% | 46000 kr | 46100 kr |
| 35-44 | 77% | 55500 kr | 55600 kr |
| 45-54 | 55400 kr | 55500 kr | |
| Snitt | 82% | 51800 kr | 51900 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 89% | 41100 kr | 41200 kr |
| 35-44 | 77% | 42600 kr | 42800 kr |
| Snitt | 82% | 42500 kr | 42700 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 89% | 41100 kr | 41200 kr |
| 35-44 | 77% | 42600 kr | 42800 kr |
| Snitt | 82% | 42500 kr | 42700 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 89% | 41100 kr | 41200 kr |
| 35-44 | 77% | 42600 kr | 42800 kr |
| Snitt | 82% | 42500 kr | 42700 kr |
About the data
All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.
All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.
Profession Web producer has the SSYK code 2173, which we use to match against the SCB database to obtain the latest salary statistics.
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