Image that illustrates Lyricist

Lyricist

44 500 kr

Authors etc.

44 200 - 45 200 kr / month

Women earn 98% of what men do.

Kultur, media, design

What will be the salary after tax?

Salary progression Lyricist

Average salary 44 500 kr
Males 45 100 kr
Females 44 200 kr
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What does a copywriter do? – Tasks and work environment

A copywriter works on creating and editing texts for various purposes and media. Tasks can include writing advertising copy, articles, and product descriptions, as well as creating content for websites and social media. Research, tone and message adaptation, and collaboration with graphic designers and marketers are often involved. The work environment is generally flexible – many copywriters work at agencies, in larger companies, or as freelancers, which allows for both office and remote work depending on assignments and employers.

Salary development over time

Salary statistics for copywriters show a clear positive trend over the past three years. In 2022, the average salary was 40,000 SEK per month. The following year, 2023, the average increased to 42 100 SEK, representing an increase of approximately 5.2%. Between 2023 and 2024, salaries continued to rise, albeit more moderately, to 44,500 SEK – an increase of an additional 5.7%. This salary development reflects an increased demand for qualified writers as digital channels and content marketing gain greater importance. The market for copywriters has become more competitive, but higher requirements for specialization and quality have also contributed to pushing up salaries within the profession.

Copywriter salary – complete overview

  • Average salary: 44,500 SEK/month
  • Lowest salary: 44,200 SEK/month
  • Highest salary: 45,200 SEK/month
  • Hourly wage (average): 268 SEK
  • Gender pay gap: Women earn 98% of what men do (men: 45 100 SEK, women: 44,200 SEK)
  • Regional differences: Data on regional differences is limited, but variations may occur depending on the labor market and demand in metropolitan areas.

Education and qualifications

The path to becoming a copywriter varies, but the profession often requires a combination of language skills, creativity, and experience with different communication forms. Many have a university degree in fields such as journalism, communication, or literature, but shorter courses and self-study are also common. Practical experience, a portfolio of written texts, and the ability to adapt to various industries and target groups are crucial for success.

  • University degree: Journalism, media and communication sciences (3 years)
  • Courses/certifications: Creative writing, copywriting, digital communication
  • Internships: Commonly gained through agencies or media companies
  • Prerequisites: Good knowledge of Swedish language and stylistics
  • Self-study: Writing and portfolio building are highly valued
  • Advice for choosing: Select education with a strong focus on practical writing and media production

Many copywriters work freelance, which offers great freedom but also requires the ability to independently find and maintain client relationships. The flexibility in work format makes the profession suitable for both creative entrepreneurs and those who enjoy varied assignments.

– statsskuld.se

Common benefits and compensations

Copywriters are often offered benefits such as wellness allowances, flexible hours, and remote work options. Other common compensations include bonuses for achieving goals, professional development, and access to modern technical equipment. Freelancers may also receive royalty-based payments and project-based fees.

Competition and challenges

The competition within the profession is significant, especially for the most attractive assignments and permanent positions. Digitalization has lowered barriers to working as a copywriter but has also increased demands for specialization and adaptability. Staying updated on new tools, SEO, and digital platforms is crucial for maintaining competitiveness. Additionally, continuously developing one's style and finding unique angles are essential to stand out.

Tips for aspiring copywriters

To succeed as a copywriter, combining strong language skills with creativity and curiosity is beneficial. Building a diverse portfolio by writing frequently makes entry into the job market easier. Self-discipline is important, especially if working freelance, as it requires planning and meeting deadlines. Being attentive to client needs and quickly adapting to different industries and target groups are key traits. Active networking and participation in industry forums can provide valuable contacts and assignments. Continuously updating skills in digital marketing and SEO enhances opportunities. Patience and a desire to constantly improve your craft are crucial for long-term success.

Key facts about copywriters

  • Average salary: 44,500 SEK/month
  • Salary range: 44,200–45,200 SEK/month
  • Education level: Usually university degree in communication, journalism, or literature
  • Work format: Permanent employment, consultant, or freelancer
  • Demand: 620 job openings across Sweden (latest survey)

Career paths and future prospects

After three to five years of experience, a copywriter can advance to roles such as senior copywriter, content strategist, or editor. There are also opportunities to specialize in areas like digital marketing, UX writing, or to move into project management and consulting. According to the Public Employment Service, the future outlook is positive, with continued demand for skilled writers in both private and public sectors. Digitalization and increased requirements for high-quality content drive development, and those who continuously develop their skills have good prospects for career growth.

Frequently asked questions about copywriters

  • What does a copywriter earn?
    - The average salary for a copywriter is 44,500 SEK per month.
  • What do gender pay differences look like?
    - Women earn on average 44,200 SEK while men earn 45 100 SEK, which means women have 98% of men's salaries.
  • What education is required to become a copywriter?
    - Most commonly, a university degree in communication, journalism, or literature, but shorter courses and self-study are also common.
  • What work formats are common for copywriters?
    - Copywriters often work as employees, consultants, or freelancers.
  • Are there regional salary differences?
    - There are some differences depending on the labor market, but data is limited.
  • What are the future prospects for copywriters?
    - The outlook is good, with over 620 job openings within the profession and continued demand for skilled writers.

Who has the highest salary?
The highest salary for a Lyricist is 45200 kr. This salary belongs to a man working in the Privately employed officials with a unspecified education. The highest salary for a woman in this profession is 44500 kr.
Who has the lowest salary?
The lowest salary for a Lyricist is 44200 kr. This salary belongs to a woman also working in the Multiple sectors. The lowest salary for a man in this profession is 44900 kr.
Salary distributed by age and sector
Age Women's salary as a percentage of men's Base salary Monthly salary
25-34 37400 kr 37500 kr
35-44 43700 kr 43700 kr
45-54 47900 kr 48300 kr
55-64 48700 kr 48900 kr
Snitt 98% 44300 kr 44500 kr
Salary per sector
Salary based on education
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About the data

All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.

All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.

Profession Lyricist has the SSYK code 2641, which we use to match against the SCB database to obtain the latest salary statistics.

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Net salary
31 377
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Fees
12 129

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* Updated with 2025 taxes