How much does a Seller, wholesaler make

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Seller, wholesaler

51 300 kr

Corporate salespeople

38 200 - 61 500 kr / month

Women earn 89% of what men do.

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What will be the salary after tax?

Salary progression Seller, wholesaler

Average salary 51 300 kr
Males 53 000 kr
Females 47 200 kr
1 Likes 0 Comments 1031 Vacant jobs ->

What does a sales representative, wholesaler do? – Tasks and work environment

A sales representative, wholesaler works with selling goods and products in larger volumes to companies, resellers, and other organizations. Tasks include building and maintaining customer relationships, identifying new business opportunities, and negotiating agreements. The role often involves analyzing customer needs, presenting product solutions, and following up on deals from initial contact to delivery and after-sales service. The work environment is characterized by a fast pace, tight deadlines, and a combination of office work and client visits, requiring both independence and good teamwork skills.

Salary development over time

The salary for a sales representative, wholesaler has shown steady positive growth over the past three years. In 2022, the average salary was 46,700 SEK per month, increasing to 49 600 SEK in 2023 and then to 51 300 SEK in 2024. This increase corresponds to a total salary rise of approximately 9.9% during the period. The trend reflects the increased demand for qualified business salespeople, while competition in the industry and requirements for digital skills contribute to rising salary levels. The salary increase has been somewhat stronger than the average wage development in Sweden, indicating that the profession remains strong in the job market.

Sales representative, wholesaler salary – complete overview

  • Average salary: 51 300 SEK/month
  • Lowest salary: 38,200 SEK/month (female, public sector)
  • Highest salary: 61,500 SEK/month (male, private sector employee)
  • Hourly wage (average): 309 SEK
  • Women's salary: 47 200 SEK/month (89% of men's salary)
  • Men's salary: 53 000 SEK/month
  • Regional differences: Data not available

Education and qualifications

To work as a sales representative, wholesaler, a high school education in commerce, economics, or sales is usually required, but many employers also seek post-secondary education in sales, marketing, or business administration. Practical experience and good results in sales can weigh heavily in recruitment, and some employers offer internal trainee programs or training. The ability to quickly understand products and markets is valuable, as are strong communication and negotiation skills.

  • High school diploma: Business and Administration program (3 years)
  • Post-secondary studies: YH-education or university in sales or economics (2–3 years)
  • Certifications: Courses in sales techniques, digital marketing
  • Internship: Common to have internships or trainee positions with wholesalers
  • Prerequisites: Often B driving license and good IT skills

Many sales representatives, wholesalers work with fast-moving products and must quickly familiarize themselves with new ranges and trends. The ability to understand the customer's business and build long-term relationships can often be decisive for success in the role.

– statsskuld.se

Common benefits and compensation

Sales representatives, wholesalers often have access to performance-based salary systems where commission and bonuses are included in addition to base salary. Other common benefits include company car, wellness allowance, mobile phone, computer, and sometimes pension contributions or health insurance. Opportunities for remote work and flexible hours also exist, especially within larger companies.

Competition and challenges

The competition within wholesale sales is significant, especially in segments with many players and fast-moving products. Digitalization and e-commerce have changed purchasing behaviors, requiring salespeople to adapt quickly to new working methods and platforms. Maintaining good customer relationships while sales targets are pushed higher is a challenge, particularly during periods of economic uncertainty or changing market conditions. The ability to continuously develop one's network and stay updated on industry news is crucial for success.

Tips for those who want to become a sales representative, wholesaler

To succeed as a sales representative, wholesaler, it is good to be proactive and willing to contact new customers, while listening carefully helps understand customer needs and build long-term business relationships. Strong problem-solving skills facilitate handling unexpected challenges in the sales process, and a structured work approach helps keep track of many parallel deals. The sales role also requires endurance, as it can sometimes take time to win a customer or close a large deal. Investing in personal development, such as courses in digital sales, provides a competitive edge. Finally, it is important to be results-oriented while building trust both internally and externally – often, the combination of goal focus and relationship building makes the difference.

Key facts about sales representatives, wholesalers

  • Average salary: 51 300 SEK/month
  • Salary range: 38,200–61,500 SEK/month
  • Gender difference: Women earn 89% of men's salary
  • Education level: High school or post-secondary education recommended
  • Number of job openings: 550 within the industry group of business salespeople

Career paths and future prospects

After three to five years as a sales representative, wholesaler, opportunities often open for more advanced roles, such as key account manager, sales manager, or product manager. Some choose to specialize within specific industries or product areas, e.g., technology, pharmaceuticals, or food. According to the Swedish Public Employment Service's forecast, the outlook for business salespeople is moderate, with a balanced labor market and unchanged demand over the next five years. This means there is neither a shortage nor an oversupply of workers, and competition for the most attractive positions remains stable. For those who develop their digital skills and build a strong network, good advancement opportunities await.

Frequently asked questions about sales representatives, wholesalers

  • What is the average salary for a sales representative, wholesaler?
    - The average salary is 51 300 SEK per month.
  • What are the highest and lowest salaries for the profession?
    - The highest salary is 61,500 SEK and the lowest is 38,200 SEK per month.
  • Are there differences between men's and women's salaries?
    - Yes, women earn 89% of what men do within the profession.
  • What education is required to become a sales representative, wholesaler?
    - High school education in commerce or economics, often supplemented with post-secondary studies.
  • What are the future prospects?
    - The profession has moderate employment opportunities, and demand is expected to be unchanged over the next five years.
  • How many job openings are available?
    - There are approximately 550 job openings within the industry group of business salespeople.
  • What common benefits are offered?
    - Common benefits include company car, bonus, wellness allowance, and flexible working hours.

Richard Andersson

Richard Andersson - 2025-07-07 23:09:52

Occupation
Who has the highest salary?
The highest salary for a Seller, wholesaler is 61500 kr. This salary belongs to a man working in the Privately employed officials with a post-secondary education, 3 years or more. The highest salary for a woman in this profession is 52200 kr.
Who has the lowest salary?
The lowest salary for a Seller, wholesaler is 38200 kr. This salary belongs to a woman also working in the Government sector. The lowest salary for a man in this profession is 46500 kr.
Salary distributed by age and sector
Age Women's salary as a percentage of men's Base salary Monthly salary
18-24 94% 32900 kr 34300 kr
25-34 93% 43000 kr 44900 kr
35-44 86% 49200 kr 52000 kr
45-54 91% 52600 kr 55600 kr
55-64 90% 53400 kr 56200 kr
65-68 50400 kr 53100 kr
Snitt 89% 48700 kr 51300 kr
* Empty columns indicate that the statistical data was insufficient to allow for a statistically significant conclusion.
Salary per sector
Salary based on education
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About the data

All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.

All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.

Profession Seller, wholesaler has the SSYK code 3322, which we use to match against the SCB database to obtain the latest salary statistics.

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