Advertising producer

What does an Advertising Producer do? – Tasks and Work Environment

An Advertising Producer is responsible for planning, coordinating, and leading the production of advertising campaigns across various media, such as TV, radio, digital platforms, and print ads. The role involves close collaboration with creative teams, clients, and external suppliers to ensure campaigns are delivered on time, within budget, and meet agreed quality standards. The work environment is often characterized by a fast pace, multiple projects running simultaneously, and quick decision-making, where flexibility and problem-solving skills are crucial. Advertising Producers can be found at advertising agencies, within larger companies' marketing departments, and as freelancers.

Salary development over time

The salary for Advertising Producers has shown steady growth over the past three years. In 2022, the average salary was 50,400 SEK per month, increasing to 51 600 SEK in 2023 and further to 54 500 SEK in 2024. This corresponds to a total increase of about 8.1% during this period. The trend reflects an increased demand for qualified producers in the advertising industry, especially as digital channels and integrated campaigns become more important. Salary increases can also be linked to skills in project management, technical understanding, and creative leadership, making the role more specialized and competitive. The market is also affected by many leaving the profession, which further drives up salaries for experienced producers.

Advertising Producer salary – comprehensive overview

• Average salary: 54 500 SEK/month
• Lowest salary: 48,700 SEK/month (female, public sector, post-secondary education <3 years)
• Highest salary: 78,400 SEK/month (male, private employee, postgraduate education)
• Hourly wage: 328 SEK/hour
• Gender differences: Women earn 88% of what men do (men: 58 500 SEK, women: 51 800 SEK)
• Regional differences: Salary variations can occur depending on city or rural areas, as well as employer and sector.

Education and qualifications

To work as an Advertising Producer, a post-secondary education in media, communication, advertising or marketing is usually required, often complemented with practical experience from the industry. Many employers also seek project management training and technical skills in digital production. Self-study and relevant work experience can be crucial to strengthening competitiveness.

• Post-secondary education: Bachelor's degree in media, advertising, communication or similar (3 years)
• Project management training: Courses in project management and production techniques are recommended
• Internship/trainee: Internships at advertising agencies or media houses provide valuable experience
• Industry-specific certifications: Courses in digital production, Adobe Creative Suite, or similar
• Prerequisites: High school diploma, preferably with focus on aesthetic or social sciences

Common benefits and compensations

Advertising Producers are often offered benefits such as wellness allowances, flexible working hours, and remote work opportunities. Additional compensations can include bonus programs, skills development, insurance, and pension schemes. Some companies also offer international assignments and study trips to stay updated in the industry.

Competition and challenges

The competition for positions as an Advertising Producer is significant, especially in metropolitan areas where advertising agencies and media houses are concentrated. The industry is characterized by a fast pace, tight deadlines, and demand for versatility, which can be challenging for newcomers. Additionally, rapid technological development requires continuous training and digital competence. While there are many available jobs, recruitment difficulties often arise as employers seek experienced and versatile candidates. Being able to handle stress and switch quickly between projects is essential for success in the role.

Tips for those wanting to become an Advertising Producer

To succeed as an Advertising Producer, it is important to be both creative and organized, as the role requires turning ideas into concrete projects within given frameworks. Developing communication skills is vital, as the role involves a lot of collaboration and negotiation with internal and external parties. Strong problem-solving skills help manage unexpected challenges in production, while technical curiosity makes it easier to keep up with industry digital developments. The ability to work systematically and prioritize tasks under time pressure is another success factor. Gaining practical experience early through internships or assistant roles provides valuable insights and networks. Finally, anyone wishing to work as an Advertising Producer should be flexible and have a genuine interest in both communication and technology to thrive and develop in the profession.

Key facts about Advertising Producer

• Salary range: 48,700–78,400 SEK/month
• Average salary: 54 500 SEK/month
• Education level: Bachelor's degree (media/communication) recommended
• Job market: 550 available jobs within the profession
• Gender differences: Women earn 88% of what men do

Career paths and future prospects

After three to five years as an Advertising Producer, opportunities open up to advance to roles such as Production Manager, Account Director, or Creative Director within the advertising and media industry. It is also common for experienced producers to become freelancers or start their own agencies. According to the Swedish Public Employment Service's forecasts, the prospects for employment in the profession are strong nationwide, with demand remaining stable over the next five years. However, recruitment difficulties are reported, especially for employers seeking broad experience and digital skills. The industry is expected to remain dynamic, with technological development and new media channels influencing tasks and career opportunities.

Common questions about Advertising Producer

• What does an Advertising Producer earn?
  - The average salary for an Advertising Producer is 54 500 SEK per month.
• How has the salary development looked for Advertising Producers?
  - Salaries have increased from 50,400 SEK (2022) to 54 500 SEK (2024), a rise of just over 8% over three years.
• What education is required to become an Advertising Producer?
  - A bachelor's degree in media, advertising, communication or similar is recommended, often supplemented with practical experience.
• Are there gender differences in salaries for Advertising Producers?
  - Yes, women earn on average 88% of what men do within the profession.
• What does the job market look like for Advertising Producers?
  - The job market is good with 550 available positions and continued high demand according to forecasts.
• What career paths are available for Advertising Producers?
  - After a few years, one can advance to Production Manager, Account Director or start their own agency.
• What is the lowest and highest salary for an Advertising Producer?
  - The lowest salary is 48,700 SEK and the highest is 78,400 SEK per month, depending on education, experience, and sector.