What does a promotional model earn?

A promotional model has an average monthly salary of 32,300 SEK and an average hourly wage of 194 SEK.

Are there salary differences between women and men?

Yes, women earn on average 33,800 SEK per month, which is 113% of men's salaries.

Is education required to become a promotional model?

No, formal educational requirements are lacking, but courses and experience are advantageous.

What is the job market like for promotional models?

There are approximately 550 job openings in the profession, with high demand for flexible and experienced models.

What are the highest and lowest salaries for promotional models?

The highest salary is 33,800 SEK and the lowest is 29,800 SEK, depending on gender and employment type.

What personal qualities are important for a promotional model?

Social skills, charisma, patience, and flexibility are especially important in the profession.

Advertising model salary

33 900 SEK

Event salespeople and store demonstrators etc.

Latest available salary statistics are for 2025. Compare average pay, salary range and related job listings.

31 600 - 35 500 SEK / month

Women earn 109% of what men do.

Försäljning & inköp

Average salary 33 900 SEK/month Monthly gross salary

Salary range 31 600 - 35 500 SEK Latest available range Data year 2025 Latest published dataset

Jump to

Salary trend About the role What does a promotional model do? – tasks and work environment Salary development over time Promotional model salary – comprehensive overview Open jobs Related occupations About the data FAQ

Salary progression Advertising model

1 Likes 0 Comments 294 Vacant jobs ->

What does a promotional model do? – tasks and work environment

A promotional model works to represent products, brands, or services in various marketing contexts. Tasks may include participating in photoshoots, filming, fashion shows, and live demonstrations, often aiming to highlight a specific product or create a certain feeling around a brand. The work typically takes place in studio environments, at events, trade shows, or retail settings, requiring flexibility, social skills, and a professional demeanor in front of cameras and audiences. The work environment varies between project-based assignments and longer campaigns, which can mean intense and irregular working days.

Salary development over time

Salary statistics for promotional models show a steady increase over the past three years. In 2022, the average salary was 30,600 SEK per month, rising to 32 300 SEK in 2023. The latest recorded average salary for 2024 is 33 900 SEK, representing a total increase of approximately 5.6% over the period. This growth reflects continued demand for promotional models in marketing and events, where companies invest more in visibility and personal brand ambassadors. The industry’s increasing focus on diversity and authentic expressions has also contributed to more models receiving higher pay and more assignments, especially women, who currently have a higher average salary than men.

Promotional model salary – comprehensive overview

Average salary: 33 900 SEK/month
Lowest salary: 29,800 SEK/month
Highest salary: 33,800 SEK/month
Hourly wage (average): 194 SEK
Women: 33,800 SEK/month
Men: 29,800 SEK/month
Women earn: 109% of men's salary
Regional differences: No available data

Education and qualifications

To work as a promotional model, formal education is rarely required, but certain basic qualifications are crucial. The most important qualities are often charisma, the ability to follow instructions, and a professional attitude. Many employers seek models with experience from similar assignments, while others prefer newcomers with the right appearance and personality. Courses in modeling techniques, presentation, and communication can be highly beneficial, along with basic knowledge of fashion and marketing.

Formal diplomas: Usually not required, but courses in modeling techniques can be advantageous
Certifications/courses: Modeling school, media training, or courses in stage performance
Internships/trainee programs: Internships at advertising agencies or with agencies can provide valuable experience
Prerequisites: Social skills, charisma, and the ability to take direction
Self-study/online: Online courses in personal marketing and social media

Many promotional models today work concurrently as influencers or with social media, creating new opportunities for visibility and assignments. Building a strong personal brand online has become an increasingly important part of the profession.

– statsskuld.se

Common benefits and compensation

Benefits for promotional models vary depending on the employer and employment form. Common perks include travel allowances, per diems for longer assignments, access to makeup and styling, and opportunities for bonuses during successful campaigns. Some agencies also offer training support and access to networking events, while others provide discounts on photoshoots or portfolio production.

Competition and challenges

The job market for promotional models is highly competitive and characterized by significant variation in demand depending on season and market trends. Many seek the profession, which means competition for the most attractive assignments is fierce. Challenges include uncertain working conditions, short-term gigs, and the need to constantly maintain networks and portfolios. Additionally, adapting to new trends and changing client requirements is essential, alongside high demands on professionalism and personal integrity. Handling rejection and periods of low demand is also part of daily life for many promotional models.

Tips for aspiring promotional models

To succeed as a promotional model, it’s good to combine charisma with determination and a strong desire to develop. Building a professional portfolio and actively networking within the industry increase chances of getting assignments, while self-discipline helps manage irregular working hours and changing work environments. Good communication skills are vital for taking direction and collaborating with photographers and stylists, and flexibility makes it easier when tasks can change quickly. Being resilient and able to handle stressful situations are also important qualities, as are patience and perseverance for long-term success in a competitive industry.

Key facts about promotional models

Salary range: 29,800–33,800 SEK/month
Educational requirements: No formal requirements, but courses can be advantageous
Common work forms: Project-based assignments and hourly employment
Demand: Approximately 550 job openings in the profession
Gender differences: Women generally have higher average salaries than men

Career paths and future prospects

After three to five years as a promotional model, there are opportunities to advance to more specialized roles such as campaign manager, agent, or even start your own agency. Some choose to broaden their skills by working in events, marketing, or media. According to the Swedish Public Employment Service, there are good future prospects within related fields such as event sales and in-store demonstrations, where promotional models are also employed, with over 550 available jobs registered. Digitalization and increased focus on personal branding open new career avenues, especially for those active on social media. The future for promotional models remains promising, particularly for those who can quickly adapt to new trends and working methods.

Frequently asked questions about promotional models

What does a promotional model earn?
- A promotional model has an average monthly salary of 33 900 SEK and an average hourly wage of 194 SEK.
Are there salary differences between women and men?
- Yes, women earn on average 33,800 SEK per month, which is 109% of men's salaries.
Is education required to become a promotional model?
- No, formal education is not required, but courses and experience are advantageous.
What is the job market like for promotional models?
- There are about 550 job openings in the profession, with high demand for flexible and experienced models.
What are the highest and lowest salaries for promotional models?
- The highest salary is 33,800 SEK and the lowest is 29,800 SEK, depending on gender and employment type.
What personal qualities are important for a promotional model?
- Social skills, charisma, patience, and flexibility are particularly important in the profession.

Richard Andersson - 2025-07-04 12:54:28

Occupation

Salary distributed by age and sector

Age	Women's salary as a percentage of men's	Base salary	Monthly salary
18-24		27100 kr	28400 kr
25-34		32400 kr	33900 kr
45-54		33800 kr	35700 kr
55-64		32200 kr	34200 kr
Snitt	109%	32300 kr	33900 kr

Age	Women's salary as a percentage of men's	Base salary	Monthly salary
18-24		27100 kr	28400 kr
25-34		32400 kr	33900 kr
45-54		33800 kr	35700 kr
55-64		32200 kr	34200 kr
Snitt	109%	32300 kr	33900 kr

Age	Women's salary as a percentage of men's	Base salary	Monthly salary
18-24		27100 kr	28400 kr
25-34		32400 kr	33900 kr
45-54		33800 kr	35700 kr
55-64		32200 kr	34200 kr
Snitt	109%	32300 kr	33900 kr

Age	Women's salary as a percentage of men's	Base salary	Monthly salary
Snitt	109%	30800 kr	31800 kr

Age	Women's salary as a percentage of men's	Base salary	Monthly salary
Snitt	109%	30800 kr	31800 kr

Age	Women's salary as a percentage of men's	Base salary	Monthly salary
Snitt	109%	30800 kr	31800 kr

Age	Women's salary as a percentage of men's	Base salary	Monthly salary
55-64		32500 kr	34700 kr
Snitt	109%	32900 kr	34800 kr

Age	Women's salary as a percentage of men's	Base salary	Monthly salary
55-64		32500 kr	34700 kr
Snitt	109%	32900 kr	34800 kr

Age	Women's salary as a percentage of men's	Base salary	Monthly salary
55-64		32500 kr	34700 kr
Snitt	109%	32900 kr	34800 kr

* Empty columns indicate that the statistical data was insufficient to allow for a statistically significant conclusion.

Salary per sector

Salary based on education

Register an account before you can comment

To write a comment you need to create an account.

About the data

All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.

All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.

Profession Advertising model has the SSYK code 5241, which we use to match against the SCB database to obtain the latest salary statistics.