How much does a PR man make

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  2. PR man
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PR man

46 600 kr

Information officers, communicators and PR specialists

39 900 - 51 900 kr / month

Women earn 93% of what men do.

Administration, ekonomi

What will be the salary after tax?

Salary progression PR man

Average salary 46 600 kr
Males 49 100 kr
Females 45 700 kr
1 Likes 0 Comments 56 Vacant jobs ->

What does a PR professional do? – Tasks and work environment

A PR professional works on creating and maintaining a positive image of an organization, company, or individual towards the public and media. Tasks include planning and executing communication strategies, writing press releases, managing media relations, and organizing events and campaigns. PR professionals often collaborate with marketing teams and management to ensure consistent communication. The work environment is typically office-based with meetings and tight deadlines, requiring good stress resilience and flexibility.

Salary development over time

The salary of a PR professional has shown a steady increase over the past three years. In 2022, the average salary was 43,800 SEK per month, which increased to 45 100 SEK in 2023 and further to 46 600 SEK in 2024. This corresponds to a total salary increase of approximately 6.4 percent during the period. This development can be linked to an increased demand for professional communication and PR expertise as companies and organizations strengthen their brands in an increasingly digitalized and competitive market. Higher education requirements and broader skills in digital media and crisis management also contribute to the salary growth. The relatively steady increase indicates that the profession is stable and that salaries follow overall inflation and market needs.

PR professionals often work in a fast-paced environment where quick decisions and creative problem-solving are everyday occurrences. Being able to handle stress while maintaining strategic thinking is therefore a crucial trait.

– statsskuld.se

PR professional salary – comprehensive overview

  • Average salary: 46 600 SEK/month
  • Lowest salary: 39,900 SEK (female, government sector, high school education)
  • Highest salary: 51,900 SEK (female, public sector, pre-high school education)
  • Hourly wage: 280 SEK (based on 166 working hours/month for hourly workers)
  • Gender differences: Women earn on average 45 700 SEK, which corresponds to 93 % of men's 49 100 SEK
  • Regional differences: Differences exist but are not specified in available data

Education and qualifications

To work as a PR professional, a university degree in communication, media, or related fields is often required. Practical experience through internships or trainee programs is common and valuable. The ability to quickly adapt to new communication channels and trends is also important.

  • Formal degrees: Bachelor's programs in communication, journalism, or marketing (3 years)
  • Certifications/courses: Courses in digital communication, crisis management, and media relations
  • Internship/trainee: Experience from internships at PR agencies or companies is advantageous
  • Prerequisites: Basic knowledge of Swedish and English, as well as good writing and presentation skills
  • Self-study/online: Updating skills in social media and digital tools via online courses
  • Tips for choosing: Select programs focusing on both strategic communication and practical media management

Common benefits and compensation

PR professionals are often offered benefits such as occupational pension, wellness allowance, and flexible working hours. Travel expenses and mobile phones may be included in the compensation, especially for business trips and events. Many employers also offer training opportunities to promote professional development within the field.

Competition and challenges

The profession as a PR professional is competitive, especially in larger cities where many seek positions in communication and PR. It requires staying updated on new media and techniques to offer innovative solutions. Handling tight deadlines and sometimes unforeseen crises is part of the daily routine, requiring both stress resilience and problem-solving skills. At the same time, it's important to work both independently and in teams to succeed in the role.

Tips for those aspiring to become a PR professional

To succeed as a PR professional, it’s good to develop strong communication skills and a creative approach to problem-solving. Being analytical helps understand target audiences and craft effective messages, while flexibility facilitates managing rapid changes and unexpected situations. It’s also important to be social and build networks within the industry to create valuable contacts. Practical experience through internships or projects can provide a solid foundation. Finally, patience and perseverance are key, as results often require long-term effort and follow-up.

Key facts about PR professionals

  • Educational level: University degree in communication or similar (3 years)
  • Salary range: 39,900–51,900 SEK/month
  • Work environment: Office-based with a high pace and varied tasks
  • Gender differences: Women earn on average 93 % of men's salaries
  • Job opportunities: Moderate, with a stable recruitment situation

Career paths and future prospects

After 3–5 years as a PR professional, there are opportunities to advance to roles such as communications manager, project leader within PR, or specialist in digital communication. Some may also choose to work as consultants or start their own agencies. The employment agency’s forecast indicates that job opportunities for communication officers, communicators, and PR specialists are moderate, and demand is expected to remain unchanged over the next five years. The profession is characterized by a balanced recruitment situation, providing stability but requiring continuous skill development to stay competitive.

Frequently asked questions about PR professionals

  • What is the average salary of a PR professional?
    - The average salary is approximately 46 600 SEK per month.
  • What education is required to become a PR professional?
    - Usually, a university degree in communication, media, or related fields is required.
  • Are there significant gender differences in PR professional salaries?
    - Yes, women earn on average 93 % of men's salaries within the profession.
  • What is the work environment like for a PR professional?
    - The work environment is typically office-based with a high pace and varied tasks.
  • What are the future prospects for PR professionals?
    - Job opportunities are considered moderate, and demand is expected to remain unchanged over the next five years.
  • What personal qualities are important in this profession?
    - Creativity, flexibility, and strong communication skills are essential.
  • What is the hourly wage for a PR professional?
    - The average hourly wage is approximately 280 SEK for hourly workers.

Richard Andersson

Richard Andersson - 2025-07-03 21:53:07

Occupation
Who has the highest salary?
The highest salary for a PR man is 51900 kr. This salary belongs to a woman working in the Public sector with a pre-secondary education, 9 years. The highest salary for a man in this profession is 51300 kr.
Who has the lowest salary?
The lowest salary for a PR man is 39900 kr. This salary belongs to a woman also working in the Government sector. The lowest salary for a man in this profession is 41800 kr.
Salary distributed by age and sector
Age Women's salary as a percentage of men's Base salary Monthly salary
18-24 28200 kr 28300 kr
25-34 93% 39600 kr 39800 kr
35-44 93% 47500 kr 47900 kr
45-54 97% 50800 kr 51300 kr
55-64 92% 50100 kr 50600 kr
65-68 50500 kr 50900 kr
Snitt 93% 46200 kr 46600 kr
* Empty columns indicate that the statistical data was insufficient to allow for a statistically significant conclusion.
Salary per sector
Salary based on education
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About the data

All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.

All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.

Profession PR man has the SSYK code 2432, which we use to match against the SCB database to obtain the latest salary statistics.

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