How much does a Merchandiser make

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  2. Merchandiser
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Merchandiser

32 300 kr

Event salespeople and store demonstrators etc.

29 800 - 33 800 kr / month

Women earn 113% of what men do.

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What will be the salary after tax?

Salary progression Merchandiser

Average salary 32 300 kr
Males 29 800 kr
Females 33 800 kr
1 Likes 0 Comments 447 Vacant jobs ->

What does a Merchandiser do? – Tasks and work environment

A Merchandiser is responsible for planning, executing, and following up on product presentation in stores or at event venues. The role involves ensuring products are displayed attractively and sales-promoting, often requiring an aesthetic eye and strong understanding of customer behavior. Tasks can include rebuilding shelves, signage, replenishing stock, and analyzing sales data to optimize displays. The work environment varies between workplaces—from grocery stores to specialty shops and event arenas—and often involves a fast pace, flexibility, and a lot of practical work on the floor.

Salary development over time

The salary for Merchandisers has shown steady growth over the past three years. In 2022, the average salary was 30,600 SEK per month, increasing to 31 500 SEK in 2023 and further to 32 300 SEK in 2024. This represents a total increase of approximately 7% over the period. The trend reflects an increasing demand for the profession, especially within retail and event sectors where physical product presentation plays a crucial role in sales. Salary growth has also been influenced by overall wage increases in the industry and a recognition of the importance of visual merchandising and customer experience. Women have experienced a stronger salary development compared to men, which counters trends in many other retail professions.

Merchandiser salary – complete overview

  • Average salary: 32 300 SEK/month
  • Lowest salary: 29,800 SEK/month
  • Highest salary: 33,800 SEK/month
  • Hourly wage (average): 194 SEK
  • Women: 33,800 SEK/month
  • Men: 29,800 SEK/month
  • Women earn: 113% of what men do

Education and qualifications

To work as a Merchandiser, formal university education is rarely required, but many employers seek high school diplomas in retail, economics, or marketing. Practical experience from stores, events, or sales roles is highly valuable, and some companies offer internal trainee programs or short courses in visual merchandising. Additional skills can be acquired through online courses or industry-specific certifications.

  • High school education: Retail, economics, or sales (3 years)
  • Internal training: Trainee programs at larger chains
  • Courses: Visual merchandising, signage, product placement
  • Internship: Experience from stores or events is a strong merit
  • Online courses: Available in retail and visual sales

An unexpected career move for many Merchandisers is the opportunity to work internationally, as large retail chains and brands often seek personnel with visual sales experience for their global teams. This opens exciting travel opportunities and insights into how consumer behavior varies across markets.

– statsskuld.se

Common benefits and compensations

Merchandisers are often offered perks such as wellness allowances, staff discounts, and sometimes company cars or travel stipends when working across multiple stores. Flexible working hours and opportunities for further training are also common, especially with larger retail employers. Some offer bonuses or commission-based pay linked to sales results.

Competition and challenges

The profession of Merchandiser is competitive, especially in metropolitan areas where many seek jobs in retail and events. One of the biggest challenges is constantly adapting to changing trends in store communication and consumer behavior. Digitalization and automation also impact the industry, requiring quick learning of new tools and methods. Physical workload and time pressure are common, particularly during campaign periods. To stand out, creativity, flexibility, and a results-oriented mindset are essential.

Tips for aspiring Merchandisers

To succeed as a Merchandiser, it’s beneficial to combine creativity with a structured approach and good organizational skills. An eye for details and a sense of color and form make it easier to optimize store spaces to attract customers. Being social and service-minded is also an advantage, as the role involves significant contact with store staff and customers. Flexibility is important since tasks can vary daily and sometimes require quick adjustments. Experience in sales or retail provides valuable insight into customer needs and behaviors. Showing initiative and taking responsibility for your projects is appreciated by employers, as is a willingness to stay updated on new trends in retail and marketing.

Key facts about Merchandisers

  • Education level: High school diploma in retail or economics
  • Work environment: Store, event venue, or fieldwork
  • Work form: Often mobile, sometimes traveling between stores
  • Demand: 550 job openings in Sweden in 2024
  • Gender distribution: Women have higher average salaries than men

Career paths and future prospects

After three to five years as a Merchandiser, opportunities include roles such as store manager, regional manager for visual merchandising, or retail marketing specialist. Many choose to further educate themselves in marketing, purchasing, or logistics to broaden their skills. According to the Swedish Public Employment Service, the future outlook is stable, with continued high demand for skilled Merchandisers, especially as retail chains focus on customer experience and omnichannel solutions. Digital skills and data analysis experience are becoming increasingly important and can provide advantages in career development. There are also international opportunities with larger chains and brands.

Frequently asked questions about Merchandisers

  • What does a Merchandiser earn?
    - A Merchandiser has an average salary of 32 300 SEK per month according to current statistics.
  • What education is required to become a Merchandiser?
    - High school education in retail or economics is most common, but practical experience from stores or events is often more important than formal education.
  • Are there salary differences between men and women?
    - Yes, women earn on average 33,800 SEK while men earn 29,800 SEK, which means women earn 113% of men's salaries.
  • What is the job market like for Merchandisers?
    - There is strong demand for Merchandisers in Sweden, with 550 job openings registered in 2024.
  • What are the most common tasks?
    - Tasks include product presentation, shelf rearrangement, signage, restocking, and sales data analysis.
  • What is the highest and lowest salary for Merchandisers?
    - The highest salary is 33,800 SEK and the lowest 29,800 SEK, with women earning the highest and men the lowest average salaries.
  • Can one advance their career as a Merchandiser?
    - Yes, many develop into store managers, regional managers, or retail marketing specialists after some years in the profession.

Richard Andersson

Richard Andersson - 2025-07-13 00:09:23

Occupation
Who has the highest salary?
The highest salary for a Merchandiser is 33800 kr. This salary belongs to a woman working in the Privately employed officials with a unspecified education. The highest salary for a man in this profession is 29800 kr.
Who has the lowest salary?
The lowest salary for a Merchandiser is 29800 kr. This salary belongs to a man working in the Multiple sectors. The lowest salary for a woman in this profession is 33000 kr.
Salary distributed by age and sector
Age Women's salary as a percentage of men's Base salary Monthly salary
18-24 29000 kr 30100 kr
45-54 32500 kr 34400 kr
55-64 29100 kr 30700 kr
Snitt 113% 30600 kr 32300 kr
* Empty columns indicate that the statistical data was insufficient to allow for a statistically significant conclusion.
Salary per sector
Salary based on education
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About the data

All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.

All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.

Profession Merchandiser has the SSYK code 5241, which we use to match against the SCB database to obtain the latest salary statistics.

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