Media consultant

What does a Media Consultant do? – Tasks and work environment

A Media Consultant is responsible for planning, coordinating, and implementing communication efforts within organizations, companies, or authorities. The work often involves producing and disseminating information through various channels, such as press releases, social media, newsletters, and internal information systems. Media Consultants work closely with colleagues in marketing, management, and IT to ensure consistent and effective communication. The work environment is generally office-based but can also include fieldwork related to events, interviews, or crisis communication. High flexibility and the ability to quickly adapt to changing conditions are often required, especially in situations where the organization's reputation or information flow is at stake.

Salary development over time

The salary for Media Consultants has shown a stable and positive development over the past three years. In 2022, the average salary was 43,800 SEK per month, which increased to 45 100 SEK in 2023 and has continued to 46 600 SEK in 2024. This represents a total increase of approximately 6.4% over three years, with the largest increase occurring between 2023 and 2024. This trend can partly be explained by the increased need for digital communication and strategic information management, which has raised demand for competent Media Consultants. Market changes, especially within digital platforms, have also contributed to raising salary levels. Gender differences still persist, with women earning on average 93% of what men do in the profession.

Media Consultant salary – comprehensive overview

• Average salary: 46 600 SEK/month
• Lowest salary: 39,900 SEK/month (female, public sector, secondary education, up to 2 years experience)
• Highest salary: 51,900 SEK/month (female, public sector, pre-secondary education)
• Hourly wage: 280 SEK
• Women: 45 700 SEK/month
• Men: 49 100 SEK/month
• Women earn: 93% of what men do
• Regional differences: Data not available

Education and qualifications

To work as a Media Consultant, a post-secondary education in communication, media studies, journalism, or a similar field is usually required. Practical experience from the industry is often advantageous, and many employers prefer candidates who have completed internships or trainee programs. Further training, certifications, and courses in digital communication and strategic information management can enhance employability.

• Bachelor's degree in media and communication studies: 3 years
• Shorter vocational training and courses: 1–2 years (e.g., PR, digital communication)
• Internships or trainee programs: Strongly recommended
• Certifications: Examples include social media or crisis communication certifications
• Prerequisites: Often basic eligibility and proficiency in Swedish and English
• Self-study/online courses: Supplementary and advantageous

Common benefits and compensations

Media Consultants are often offered benefits such as flexible working hours, remote work options, wellness allowances, and professional development. Other common compensations include occupational pension, subsidized lunches, and insurance. In some cases, bonuses or extra days off are provided for special efforts.

Competition and challenges

The profession of Media Consultant is characterized by a competitive job market where many qualified candidates compete for attractive employers. According to the Employment Service's forecast, there is a balance between supply and demand nationally, meaning neither a surplus nor a shortage of workforce. Challenges often include quickly adapting to new digital tools and channels, as well as managing crises or rapid information flows. High demands are placed on both linguistic and technical skills, and the ability to deliver clear communication under pressure is crucial for success.

Tips for those wanting to become a Media Consultant

To succeed as a Media Consultant, it is good to combine curiosity with strong analytical skills and a genuine interest in societal issues. Building a broad network and taking initiative with internships or projects during studies is valuable for gaining industry insight. Good communication skills and creativity help create engaging and clear messages, while flexibility and stress resilience are important traits for handling rapid changes and deadlines. Continuously updating digital and social media skills increases competitiveness, and collaborating with different professional groups facilitates everyday work. Finally, having an ethical compass and integrity is essential, as the role often involves handling sensitive information.

Key facts about Media Consultants

• Educational level: Bachelor's degree in media and communication studies is most common
• Work environment: Office-based, often with flexible working arrangements
• Demand: 758 job openings nationwide within the profession
• Future prospects: Medium opportunities, forecast unchanged over 5 years
• Gender pay gap: Women earn 93% of what men do

Career paths and future outlook

After three to five years in the profession, a Media Consultant can advance to roles such as communications manager, PR manager, or strategic advisor within larger organizations. Many also choose to specialize in areas like digital marketing, crisis communication, or employer branding. The Employment Service's forecast shows medium opportunities for employment in the field, with demand expected to remain unchanged over the next five years. There are good opportunities for further education and career development, especially for those who continuously update their digital and strategic skills. The job market is broad and includes both the public and private sectors, as well as consulting firms.

Frequently asked questions about Media Consultants

• What does a Media Consultant earn?
  - The average salary for a Media Consultant is 46 600 SEK per month.
• How has the salary development been for Media Consultants?
  - Salaries have increased from 43,800 SEK in 2022 to 46 600 SEK in 2024, which is approximately a 6.4% increase.
• What education is required to become a Media Consultant?
  - A bachelor's degree in media and communication studies or similar is recommended.
• Are there salary differences between women and men?
  - Yes, women earn on average 93% of what men do in the profession.
• What are the future prospects for Media Consultants?
  - The Employment Service assesses the opportunities as medium, with the forecast unchanged over five years.
• What tasks does a Media Consultant have?
  - Tasks include planning, executing, and following up on communication efforts internally and externally.
• In which industries can a Media Consultant work?
  - Media Consultants are found in both the public and private sectors as well as within the consulting industry.