Consultant, advertising

What does a consultant in advertising do? – Tasks and work environment

A consultant in advertising helps companies and organizations effectively communicate their message. Tasks include analyzing the market and target audience, developing creative campaign ideas, leading projects, and coordinating efforts between various actors such as advertising agencies, media agencies, and the client's internal team. The work is often project-based and requires close collaboration with clients and colleagues, with flexibility and the ability to quickly adapt to changing conditions being essential. The work environment is typically office-based, with elements of remote work and meetings at client sites, and the pace can be high, especially around campaign launches and deadlines.

Salary development over time

The salary for a consultant in advertising has shown steady growth over the past three years. In 2022, the average salary was 50,400 kronor per month, which increased to 51 600 kronor in 2023. During 2024, the average salary has risen further to 54 500 kronor, representing an increase of approximately 8% over the period. This positive trend reflects increased demand for qualified skills in marketing and advertising, while the industry is also characterized by technological development and digitalization. Gender pay gaps are evident, with women earning 88% of men's salaries, and higher education and experience significantly influence salary levels. Market demands for strategic understanding and digital skills have also contributed to salary increases within the profession.

Consultant in advertising salary – complete overview

• Average salary: 54 500 kr/month
• Lowest salary: 48,700 kr/month (female, public sector, post-secondary education <3 years)
• Highest salary: 78,400 kr/month (male, private sector, doctoral degree)
• Hourly wage (average): 328 kr/hour
• Women earn: 51 800 kr/month (88% of men's salary)
• Men earn: 58 500 kr/month
• Regional differences: Larger metropolitan areas generally offer higher salaries

Education and qualifications

The path to becoming a consultant in advertising typically involves post-secondary education in marketing, communication, or economics. Many hold a bachelor's degree, and some choose to further specialize in digital marketing or project management to strengthen their competitiveness. Internships and experience at advertising or communication agencies are often advantageous, and it is common to supplement with courses in digital tools and analysis.

• Bachelor's degree in marketing, communication, or economics (3 years)
• Courses in digital marketing, project management, or analysis
• Internship or trainee programs at advertising agencies or marketing departments
• Knowledge of digital tools (e.g., Google Analytics, social media)
• Strong communication and analytical skills

Common benefits and compensation

A consultant in advertising is often offered benefits such as wellness allowances, occupational pension, flexible working hours, and remote work options. Opportunities for professional development through internal and external training, participation in industry seminars, and bonus or commission-based compensation tied to performance and customer satisfaction are common.

Competition and challenges

Competition for attractive assignments and clients is intense in the advertising industry, especially in metropolitan areas. The industry is characterized by rapid change, with technological advances and new communication channels demanding continuous skills development. Challenges include a fast pace, stress, and high expectations for availability. Recruitment difficulties are also reported, as many leave the profession, which can create opportunities for new talent but also increase pressure on existing consultants. Long-term client relationships and a strong professional network are crucial for success.

Tips for aspiring advertising consultants

To succeed as an advertising consultant, it is important to combine strong drive with good analytical skills and creativity. Building a broad network early in your career provides more opportunities for exciting assignments and collaborations. Being communicative and attentive to client needs helps establish long-term relationships. Flexibility and resilience are necessary to handle rapid changes and periods of high workload. Keeping up-to-date with industry trends and digital tools is essential to remain competitive. Participating in relevant industry forums and training enhances your profile and demonstrates ambition. Finally, teamwork skills are highly valued, especially in projects involving multiple stakeholders.

Key facts about a Consultant in advertising

• Education level: Bachelor's degree in marketing or communication
• Work environment: Office, often project-based and fast-paced
• Work form: Employee or self-employed, often multiple clients simultaneously
• Demand: High, with 550 job openings in the profession
• Special skills: Digital marketing and analysis

Career paths and future prospects

After three to five years in the profession as an advertising consultant, it is common to move into more senior roles such as project manager, strategist, or agency director. Some choose to specialize in digital marketing, analysis, or brand strategy, while others start their own consulting firms. According to the Employment Service's forecasts, opportunities for work as a marketing analyst and marketer remain strong, with a steady demand expected in the coming years. Recruitment difficulties persist, as many leave the profession, creating opportunities for new candidates. Developments in digital platforms and data analysis are expected to continue influencing the profession and open new career avenues.

Frequently asked questions about a Consultant in advertising

• What does a Consultant in advertising earn?
  - The average salary is 54 500 kronor per month, but it varies depending on experience, education, and employer.
• What education is required to become a Consultant in advertising?
  - Usually, a bachelor's degree in marketing, communication, or economics, along with industry experience.
• What are the gender differences in the profession?
  - Women earn on average 88% of what men do in the profession.
• What is the highest and lowest salary for a Consultant in advertising?
  - The highest salary is 78,400 kronor and the lowest is 48,700 kronor per month.
• What benefits are common?
  - Benefits include wellness allowances, occupational pension, flexible working hours, and remote work options.
• What are the future prospects?
  - Demand is high, and the Employment Service assesses that job opportunities will remain strong in the coming years.