Consultant, advertising salary

Salary and Working Conditions for Consultant in Advertising

Working as a Consultant in advertising involves shaping brands and marketing strategies. The profession, which can also include roles such as market analyst and marketer, offers a dynamic and creative work environment. The average salary for these professions is 51 600 kronor per month, showing an increase from last year's 50 400 kronor.

Salary Statistics for Consultant in Advertising

It is interesting to note that the salary for a Consultant in advertising varies depending on gender and type of employment. Men in the profession earn an average of 55 800 kronor, while women earn 48700 kronor, meaning that women earn 87% of what men do. The highest salary in the profession is 60900 kronor for a male privately employed executive with a post-secondary education of three years or more. The corresponding highest salary for a female in the profession is 54600 kronor. The lowest salary in the profession is 44900 kronor for a female working as a privately employed worker, while the lowest salary for a male is 48100 kronor.

Hourly Wage and Part-time Employment

For those who are employed on an hourly basis as a Consultant in advertising, the average hourly wage is 310 kronor based on 166 working hours per month. This provides insight into how salaries can vary depending on whether one works full-time or part-time.

Future Prospects and Job Market

According to the Swedish Public Employment Service's forecast, the job opportunities in market analysis and marketing are good. Nationally, the recruitment situation is expected to be challenging, while many are leaving the profession. Over a five-year period, demand for these professions is expected to remain unchanged.

Working Conditions and Benefits

Working as a Consultant in advertising can involve varying working conditions depending on the employer and project. Many companies in the industry offer benefits such as paid training, access to a mobile phone, and the opportunity to work from home. This flexibility can make the profession attractive to many.

Education and Skills

To become a Consultant in advertising, a post-secondary education in marketing, communication, or a related field is often required. Having an academic background combined with practical experience, which can be obtained through internships or previous work in the industry, is advantageous.

What Does a Consultant in Advertising Do?

The tasks of a Consultant in advertising can vary, but often include developing marketing strategies, analyzing market trends, and executing advertising campaigns. One needs to have a good understanding of both digital and traditional marketing channels and the ability to analyze and interpret data to optimize campaigns.

Challenges and Success Factors

The profession of Consultant in advertising can pose several challenges, including staying updated with rapid changes in marketing technology and consumer trends. Success in the profession requires creativity, analytical skills, and strong communication abilities.

Competition and Career Opportunities

There is some competition in the industry, especially for higher positions or roles with significant responsibilities. Building a strong network and continuing education in new marketing techniques can benefit career advancement.

• Average Salary: 51 600 kronor
• Men: 55 800 kronor
• Women: 48700 kronor
• Hourly Wage: 310 kronor per hour
• Highest Salary for Men: 60900 kronor
• Highest Salary for Women: 54600 kronor
• Lowest Salary for Women: 44900 kronor
• Lowest Salary for Men: 48100 kronor

For those considering a career as a Consultant in advertising, there are plenty of opportunities, especially for those who are willing to work hard and adapt to an ever-changing industry. The combination of creative work and strategic thinking makes this an exciting career path.