- Salary statistics
- Consultant, advertising salary
Consultant, advertising salary
Latest available salary statistics are for 2025. Compare average pay, salary range and related job listings.
47 300 - 71 200 SEK / month
Women earn 86% of what men do.
Försäljning & inköp
Related tools
Salary progression Consultant, advertising
What does a consultant in advertising do? – Tasks and work environment
A consultant in advertising helps companies and organizations effectively communicate their message. Tasks include analyzing the market and target audience, developing creative campaign ideas, leading projects, and coordinating efforts between various actors such as advertising agencies, media agencies, and the client's internal team. The work is often project-based and requires close collaboration with clients and colleagues, with flexibility and the ability to quickly adapt to changing conditions being essential. The work environment is typically office-based, with elements of remote work and meetings at client sites, and the pace can be high, especially around campaign launches and deadlines.
Salary development over time
The salary for a consultant in advertising has shown steady growth over the past three years. In 2022, the average salary was 50,400 kronor per month, which increased to 54 500 kronor in 2023. During 2024, the average salary has risen further to 55 700 kronor, representing an increase of approximately 8% over the period. This positive trend reflects increased demand for qualified skills in marketing and advertising, while the industry is also characterized by technological development and digitalization. Gender pay gaps are evident, with women earning 86% of men's salaries, and higher education and experience significantly influence salary levels. Market demands for strategic understanding and digital skills have also contributed to salary increases within the profession.
Consultant in advertising salary – complete overview
- Average salary: 55 700 kr/month
- Lowest salary: 48,700 kr/month (female, public sector, post-secondary education <3 years)
- Highest salary: 78,400 kr/month (male, private sector, doctoral degree)
- Hourly wage (average): 328 kr/hour
- Women earn: 52 200 kr/month (86% of men's salary)
- Men earn: 60 400 kr/month
- Regional differences: Larger metropolitan areas generally offer higher salaries
Education and qualifications
The path to becoming a consultant in advertising typically involves post-secondary education in marketing, communication, or economics. Many hold a bachelor's degree, and some choose to further specialize in digital marketing or project management to strengthen their competitiveness. Internships and experience at advertising or communication agencies are often advantageous, and it is common to supplement with courses in digital tools and analysis.
- Bachelor's degree in marketing, communication, or economics (3 years)
- Courses in digital marketing, project management, or analysis
- Internship or trainee programs at advertising agencies or marketing departments
- Knowledge of digital tools (e.g., Google Analytics, social media)
- Strong communication and analytical skills
Many advertising consultants work with multiple clients simultaneously, providing a unique insight into different industries and corporate cultures. This variety makes the profession particularly dynamic and rewarding but also demands adaptability and project management skills. Building long-term client relationships is often key to success.
Common benefits and compensation
A consultant in advertising is often offered benefits such as wellness allowances, occupational pension, flexible working hours, and remote work options. Opportunities for professional development through internal and external training, participation in industry seminars, and bonus or commission-based compensation tied to performance and customer satisfaction are common.
Competition and challenges
Competition for attractive assignments and clients is intense in the advertising industry, especially in metropolitan areas. The industry is characterized by rapid change, with technological advances and new communication channels demanding continuous skills development. Challenges include a fast pace, stress, and high expectations for availability. Recruitment difficulties are also reported, as many leave the profession, which can create opportunities for new talent but also increase pressure on existing consultants. Long-term client relationships and a strong professional network are crucial for success.
Tips for aspiring advertising consultants
To succeed as an advertising consultant, it is important to combine strong drive with good analytical skills and creativity. Building a broad network early in your career provides more opportunities for exciting assignments and collaborations. Being communicative and attentive to client needs helps establish long-term relationships. Flexibility and resilience are necessary to handle rapid changes and periods of high workload. Keeping up-to-date with industry trends and digital tools is essential to remain competitive. Participating in relevant industry forums and training enhances your profile and demonstrates ambition. Finally, teamwork skills are highly valued, especially in projects involving multiple stakeholders.
Key facts about a Consultant in advertising
- Education level: Bachelor's degree in marketing or communication
- Work environment: Office, often project-based and fast-paced
- Work form: Employee or self-employed, often multiple clients simultaneously
- Demand: High, with 550 job openings in the profession
- Special skills: Digital marketing and analysis
Career paths and future prospects
After three to five years in the profession as an advertising consultant, it is common to move into more senior roles such as project manager, strategist, or agency director. Some choose to specialize in digital marketing, analysis, or brand strategy, while others start their own consulting firms. According to the Employment Service's forecasts, opportunities for work as a marketing analyst and marketer remain strong, with a steady demand expected in the coming years. Recruitment difficulties persist, as many leave the profession, creating opportunities for new candidates. Developments in digital platforms and data analysis are expected to continue influencing the profession and open new career avenues.
Frequently asked questions about a Consultant in advertising
- What does a Consultant in advertising earn?
- The average salary is 55 700 kronor per month, but it varies depending on experience, education, and employer. - What education is required to become a Consultant in advertising?
- Usually, a bachelor's degree in marketing, communication, or economics, along with industry experience. - What are the gender differences in the profession?
- Women earn on average 86% of what men do in the profession. - What is the highest and lowest salary for a Consultant in advertising?
- The highest salary is 78,400 kronor and the lowest is 48,700 kronor per month. - What benefits are common?
- Benefits include wellness allowances, occupational pension, flexible working hours, and remote work options. - What are the future prospects?
- Demand is high, and the Employment Service assesses that job opportunities will remain strong in the coming years.
Salary distributed by age and sector
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 32600 kr | 32700 kr | |
| 25-34 | 82% | 48900 kr | 49300 kr |
| 35-44 | 88% | 55300 kr | 56200 kr |
| 45-54 | 87% | 61400 kr | 62900 kr |
| 55-64 | 87% | 63800 kr | 65600 kr |
| Snitt | 86% | 54800 kr | 55700 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 44200 kr | 44200 kr | |
| 35-44 | 112% | 50300 kr | 50500 kr |
| 45-54 | 91% | 52300 kr | 52400 kr |
| 55-64 | 86% | 59100 kr | 59200 kr |
| 65-68 | 67400 kr | 68500 kr | |
| Snitt | 89% | 53600 kr | 53800 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 44200 kr | 44200 kr | |
| 35-44 | 112% | 50300 kr | 50500 kr |
| 45-54 | 91% | 52300 kr | 52400 kr |
| 55-64 | 86% | 59100 kr | 59200 kr |
| 65-68 | 67400 kr | 68500 kr | |
| Snitt | 89% | 53600 kr | 53800 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 32600 kr | 32700 kr | |
| 25-34 | 82% | 48900 kr | 49400 kr |
| 35-44 | 88% | 55300 kr | 56200 kr |
| 45-54 | 87% | 61400 kr | 62900 kr |
| 55-64 | 87% | 63900 kr | 65600 kr |
| Snitt | 86% | 54800 kr | 55700 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 32600 kr | 32700 kr | |
| 25-34 | 82% | 48900 kr | 49400 kr |
| 35-44 | 88% | 55300 kr | 56200 kr |
| 45-54 | 87% | 61400 kr | 62900 kr |
| 55-64 | 87% | 63900 kr | 65600 kr |
| Snitt | 86% | 54800 kr | 55700 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 82% | 54600 kr | 55100 kr |
| 35-44 | 88% | 59300 kr | 60600 kr |
| 45-54 | 87% | 65700 kr | 67700 kr |
| 55-64 | 87% | 68000 kr | 70300 kr |
| Snitt | 86% | 59100 kr | 60400 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 35-44 | 112% | 45200 kr | 46000 kr |
| 45-54 | 91% | 55300 kr | 55400 kr |
| 55-64 | 86% | 64700 kr | 64700 kr |
| 65-68 | 67400 kr | 68500 kr | |
| Snitt | 89% | 57400 kr | 57600 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 35-44 | 112% | 45200 kr | 46000 kr |
| 45-54 | 91% | 55300 kr | 55400 kr |
| 55-64 | 86% | 64700 kr | 64700 kr |
| 65-68 | 67400 kr | 68500 kr | |
| Snitt | 89% | 57400 kr | 57600 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 82% | 54600 kr | 55100 kr |
| 35-44 | 88% | 59300 kr | 60600 kr |
| 45-54 | 87% | 65800 kr | 67700 kr |
| 55-64 | 87% | 68000 kr | 70300 kr |
| Snitt | 86% | 59100 kr | 60400 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 82% | 54600 kr | 55100 kr |
| 35-44 | 88% | 59300 kr | 60600 kr |
| 45-54 | 87% | 65800 kr | 67700 kr |
| 55-64 | 87% | 68000 kr | 70300 kr |
| Snitt | 86% | 59100 kr | 60400 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 82% | 44700 kr | 45000 kr |
| 35-44 | 88% | 52900 kr | 53500 kr |
| 45-54 | 87% | 57800 kr | 58800 kr |
| 55-64 | 87% | 60000 kr | 61200 kr |
| Snitt | 86% | 51500 kr | 52200 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 43200 kr | 43200 kr | |
| 35-44 | 112% | 51700 kr | 51800 kr |
| 45-54 | 91% | 50000 kr | 50100 kr |
| 55-64 | 86% | 55600 kr | 55800 kr |
| Snitt | 89% | 51400 kr | 51500 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 43200 kr | 43200 kr | |
| 35-44 | 112% | 51700 kr | 51800 kr |
| 45-54 | 91% | 50000 kr | 50100 kr |
| 55-64 | 86% | 55600 kr | 55800 kr |
| Snitt | 89% | 51400 kr | 51500 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 82% | 44700 kr | 45000 kr |
| 35-44 | 88% | 52900 kr | 53500 kr |
| 45-54 | 87% | 57800 kr | 58800 kr |
| 55-64 | 87% | 60000 kr | 61200 kr |
| Snitt | 86% | 51500 kr | 52200 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 82% | 44700 kr | 45000 kr |
| 35-44 | 88% | 52900 kr | 53500 kr |
| 45-54 | 87% | 57800 kr | 58800 kr |
| 55-64 | 87% | 60000 kr | 61200 kr |
| Snitt | 86% | 51500 kr | 52200 kr |
About the data
All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.
All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.
Profession Consultant, advertising has the SSYK code 2431, which we use to match against the SCB database to obtain the latest salary statistics.
-
Part-time Marketing Assistant – Student Consultant for Swekaz
Marketing analysts and marketers etc.
Wed, 24 Jun 2026 - 01:08 -
Advertising Sales Representative for Marketplace
Marketing analysts and marketers etc.
Wed, 24 Jun 2026 - 00:56 -
Marketing Coordinator for VSAK Industrial Service Partner (Consulting Assignment)
Marketing analysts and marketers etc.
Tue, 23 Jun 2026 - 23:42 -
Product Communicator with Focus on SEO and PIM
Marketing analysts and marketers etc.
Tue, 23 Jun 2026 - 23:34
Compare salary, work tasks and job outlook in adjacent occupations to find roles with similar skills or pay levels.
-
Average salary: 40 100 SEK/month • Försäljning & inköp
Forwarding agents and transport brokers
Compare with Consultant, advertising
Wed, 24 Jun 2026 - 05:50 -
Average salary: 47 400 SEK/month • Försäljning & inköp
Bank officials
Compare with Consultant, advertising
Tue, 23 Jun 2026 - 14:58 -
Average salary: 53 200 SEK/month • Försäljning & inköp
Corporate salespeople
Compare with Consultant, advertising
Wed, 24 Jun 2026 - 04:56 -
Cashier, bank, post office salary
Average salary: 30 400 SEK/month • Försäljning & inköp
Cashiers etc.
Compare with Consultant, advertising
Tue, 23 Jun 2026 - 15:02 -
Average salary: 30 400 SEK/month • Försäljning & inköp
Cashiers etc.
Compare with Consultant, advertising
Mon, 22 Jun 2026 - 10:07 -
Average salary: 44 700 SEK/month • Försäljning & inköp
Other intermediaries
Compare with Consultant, advertising
Tue, 23 Jun 2026 - 15:03
