Health coach

What does a health coach do? – Tasks and work environment

A health coach supports and guides individuals or groups towards better health and well-being. Common tasks include assessing clients' lifestyles, setting goals, creating personalized health plans, and monitoring progress over time. The health coach often acts as an inspirer and advisor on diet, exercise, sleep, and stress management. The profession is practiced both in private and public sectors, often at workplaces, gyms, wellness centers, or digitally. The work environment is characterized by close contact with people, flexibility, and a high degree of personal responsibility.

Salary development over time

Over the past three years, the salary for a health coach has developed positively. In 2022, the average salary was 31,926 SEK per month, increasing to 34 700 SEK in 2023 and further to 35 000 SEK in 2024. This represents a total increase of approximately 9.6% during the period. The biggest jump occurred between 2022 and 2023, which can be explained by increased demand for wellness services and a growing health awareness in workplaces. The salary increase has since stabilized, but the trend remains slightly upward. Education level and experience continue to influence salary levels, as do the sector and geographic location of the employer.

Health coach salary – complete overview

• Average salary: 35 000 SEK/month
• Lowest salary: 29,800 SEK/month (female, private sector, high school education)
• Highest salary: 44,600 SEK/month (male, public sector, post-secondary education)
• Average salary men: 36 500 SEK/month
• Average salary women: 34 600 SEK/month
• Women’s salary as % of men’s: 95%
• Hourly wage (average): 210 SEK

Education and qualifications

To work as a health coach, a post-secondary education in health, wellness, or behavioral sciences is usually required. Many choose vocational college programs or supplementary courses in areas such as motivational interviewing, nutrition, and training science. Practical experience and certifications are often advantageous, especially for those aiming to work independently or as consultants.

• Post-secondary education: YH or university programs, 1–3 years
• Certification: Wellness or coaching certificates are common
• Practical training: Internships or trainee periods are often included in the education
• Prerequisites: High school diploma, preferably with a focus on health or sports
• Online courses: Many supplement with digital education and self-study

Common benefits and compensations

Health coaches often have access to wellness allowances, flexible working hours, and opportunities for professional development. Other common benefits include subsidized training, health checks, and sometimes bonus systems linked to results or customer satisfaction. In some cases, remote work and extra vacation days are also offered.

Competition and challenges

The competition for services as a health coach is currently quite high, as the profession attracts many with an interest in health and personal development. The Swedish Public Employment Service’s forecast shows a surplus of trained professionals nationally, but demand is expected to increase over the next five years. A challenge is to distinguish oneself in the market and demonstrate unique competence, especially for those wishing to work as independent entrepreneurs. Digitalization and new working methods also require continuous skills development. At the same time, the job market is broad, with opportunities in both private and public sectors, as well as in the wellness industry and corporate health services.

Tips for those who want to become a health coach

To succeed as a health coach, it’s good to be attentive and have strong communication skills, which make it easier to build trust with clients and understand their needs. Being organized and able to plan is crucial for managing multiple assignments and following up on individual goals. A strong drive and genuine engagement in health contribute to inspiring others and handling setbacks in the profession. It’s also wise to invest in ongoing education to stay updated on new methods and trends. Flexibility and digital competence are important qualities, especially as much of the advice is provided online. Building networks and collaborating with others can open new doors and create more career opportunities. Finally, patience and perseverance are valuable, as client results often take time, and progress occurs step by step.

Key facts about a health coach

• Education level: Usually post-secondary education (YH or university, 1–3 years)
• Work environment: Flexible, both digitally and on-site
• Demand: Limited today, but expected to increase over 5 years
• Number of job openings: 237 within the profession (May 2024)
• Gender distribution: Women earn 95% of what men do

Career paths and future prospects

After 3–5 years as a health coach, there are opportunities to specialize in areas such as corporate health, lifestyle counseling, or stress management. Some choose to further qualify as health strategists, occupational health specialists, or start their own business. The Swedish Public Employment Service’s forecasts show a short-term surplus of wellness consultants and health educators, but demand is expected to grow within five years. Digitalization and the increasing interest in sustainable lifestyles can contribute to creating more niche roles and new services within health and well-being. Opportunities to work in various sectors and formats—from employment to consultancy—are good for those who are flexible and continue their professional development.

Frequently asked questions about a health coach

• What does a health coach earn?
  - A health coach has an average salary of 35 000 SEK per month. The salary range is between 29,800 SEK and 44,600 SEK depending on experience, education, and sector.
• How do gender differences look for health coach salaries?
  - Men earn on average 36 500 SEK, while women earn 34 600 SEK, which means women earn approximately 95% of men's salaries.
• What education is required to become a health coach?
  - Usually, post-secondary education in health or wellness is required, often via YH or university programs lasting 1–3 years, along with additional certifications.
• What does the job market look like for health coaches?
  - The job market currently has a surplus of trained professionals, but demand is expected to increase over the next five years according to the Swedish Public Employment Service.
• Are there regional salary differences?
  - Salary levels may vary depending on region, employer, and sector, but the national average salary is 35 000 SEK per month.
• What are the most common workplaces for health coaches?
  - Common workplaces include corporate health services, gyms, wellness companies, municipalities, or self-employment and consulting.
• What does a health coach do in their daily work?
  - A health coach works with advising, health plans, coaching conversations, and follow-up on clients' lifestyle changes.