Store communicator salary

Introduction to the profession of Store Communicator

Working as a Store Communicator involves creating and conveying a visual experience in stores. You are responsible for the store's aesthetics and atmosphere by decorating and arranging goods in a way that attracts customers. It's about creating an environment that inspires and guides customers through the store. The profession falls under the category of Interior Designers, Decorators, and Set Designers, and it requires an eye for design and an understanding of consumer behavior.

Salary for a Store Communicator

The average salary for a Store Communicator is 39 100 SEK per month. There is a gender pay gap where men earn an average of 40 000 SEK while women earn 38 800 SEK, meaning that women earn approximately 97% of what men do in this profession. Hourly store communicators have an average hourly wage of 235 SEK, based on a calculation of 166 working hours per month.

Salary Development and Disparities

There has been a positive salary development for store communicators with an increase from 38 300 SEK to 39 100 SEK since the last measurement. The highest salary in the profession is 45,000 SEK and belongs to a woman who is a privately employed executive with a post-secondary education of three years or more. The lowest salary for a female store communicator is 36,600 SEK, which applies to one working in the private sector with a secondary education of three years. For men, the highest salary is 40 000 SEK and the lowest is 39,900 SEK.

Education and Skills Required

To become a store communicator, you typically need an education in design, interior decoration, or related fields. There are vocational and higher education programs that offer specializations in visual merchandising and store design. Creativity, a sense of aesthetics, and the ability to understand and influence consumer behavior are crucial competencies in this profession.

Working Conditions and Requirements

Working as a store communicator often involves flexible working hours, especially during campaigns and seasonal changes in stores. It often requires work in the evenings and weekends when the stores are closed to carry out renovations and updates to the store's appearance without disturbing customers. Opportunities for remote work are limited as physical presence in the store is required to perform tasks.

Future Outlook and Challenges

There is no specific forecast for store communicators, but the profession is part of the broader category of interior designers, decorators, and set designers. Due to limited data, the Swedish Public Employment Service does not provide an assessment for the profession. However, it can be assumed that the demand for creative and visual solutions in physical stores will continue to be important to compete with e-commerce.

Summary of the Professional Role

As a store communicator, you play a crucial role in creating an attractive and sales-driven store environment. With an average salary of 39 100 SEK and a positive salary development, it is a profession with good economic prospects. Despite the lack of detailed forecasts, the industry's development indicates a continued need for the role to optimize customer experiences in stores.

• Average Salary: 39 100 SEK
• Hourly wage for hourly employees: 235 SEK
• Highest Salary: 45,000 SEK
• Lowest Salary: 36,600 SEK

For those interested in design and retail, the profession offers both creative challenges and opportunities for professional development.