How much does a Store communicator make

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  2. Store communicator
Image that illustrates Store communicator

Store communicator

41 100 kr

Interior designers, decorators and scenographers etc.

36 200 - 45 600 kr / month

Women earn 91% of what men do.

Kultur, media, design

What will be the salary after tax?

Salary progression Store communicator

Average salary 41 100 kr
Males 44 400 kr
Females 40 200 kr
1 Likes 0 Comments 7 Vacant jobs ->

What does a Butikskommunikatör do? – Tasks and work environment

A Butikskommunikatör is responsible for creating inspiring and commercially effective store environments where product display and visual concepts are central. Tasks include planning, designing, and executing campaigns, signage, and thematic settings that strengthen the store's brand and increase sales. The role often involves collaboration with store managers, marketing departments, and sometimes external suppliers to ensure the store's visual expression matches current trends and customer expectations. The work environment varies between stores, department stores, and office settings, where flexibility and the ability to work under pressure are important qualities.

Salary development over time

The salary for a Butikskommunikatör has shown steady increases in recent years. In 2022, the average salary was 38,300 SEK per month, rising to 39100 SEK in 2023. In 2024, the average salary has continued to grow to 41 100 SEK, reflecting an increase of approximately 7.3% over three years. This trend indicates a growing demand for visual skills in retail, as well as the increasing importance of stores as marketing channels. Salary increases may also be driven by higher educational and digital skill requirements, along with competition for creative talent in the industry.

Butikskommunikatör salary – comprehensive overview

  • Average salary: 41 100 SEK/month
  • Lowest salary: 36,200 SEK/month
  • Highest salary: 45,600 SEK/month
  • Hourly wage (average): 247 SEK
  • Women: 40 200 SEK/month
  • Men: 44,400 SEK/month
  • Women earn: 91% of what men do
  • Regional differences: No specific data available

Education and qualifications

To work as a Butikskommunikatör, a high school education with a focus on commerce, design, or visual communication is usually required, but many employers also seek post-secondary studies in areas such as visual merchandising or interior design. Practical experience in retail and creative projects is often advantageous. Beyond formal education, a strong sense of color, form, and trends, as well as the ability to work independently and in teams, is valued.

  • High school education: Business and administration programs, aesthetic programs (3 years)
  • Post-secondary education: YH training or university within visual merchandising, interior design, or design (1–3 years)
  • Certifications/courses: Courses in visual communication and store development can be advantageous
  • Internship: Experience from retail and signage is often desirable
  • Prerequisites: Creativity, a sense for color and form, and teamwork skills
  • Tips for choosing: Combine education with internships to strengthen your portfolio

Many Butikskommunikatörer get the opportunity to travel between stores and work with seasonal environments, making workdays both varied and creative.

– statsskuld.se

Common benefits and compensations

Butikskommunikatörer are often offered benefits such as wellness allowances, staff discounts, skills development, and sometimes bonuses linked to sales results. Pension plans and flexible working hours may also be available, especially in larger chains and companies with many stores.

Competition and challenges

The competition for positions as a Butikskommunikatör is relatively high, especially in metropolitan areas where many stores and department stores are established. Since the profession requires both creativity and business insight, employers often seek candidates with a broad skill set. Challenges may arise as e-commerce grows, demanding the ability to create experiences that attract customers to physical stores. Additionally, workload can be uneven, with intense periods before campaigns and seasonal changes. Digitalization and new technological tools also create a need for ongoing training.

Tips for those who want to become a Butikskommunikatör

To succeed as a Butikskommunikatör, it is good to combine an eye for detail with the ability to see the overall store expression. Developing strong communication skills facilitates collaboration with colleagues and suppliers, while creative thinking helps in creating inspiring environments that stand out. Flexibility and resilience are important qualities, especially during periods of quick campaign changes or deadlines. Building a varied portfolio demonstrates both creativity and results, which can be crucial in recruitment. Following trends in fashion, interior design, and behavioral science provides an advantage, while a willingness to continuously develop is key to long-term success.

Key facts about Butikskommunikatör

  • Average salary: 41 100 SEK/month
  • Education level: High school or post-secondary education in visual communication
  • Work environment: Store, department store, and office, often with travel
  • Number of job openings: 620
  • Occupational group: Interior designers, decorators, scenographers, etc.

Career paths and future prospects

After three to five years as a Butikskommunikatör, there are opportunities to advance to roles such as Visual Merchandiser, store manager, or concept developer within retail. Some choose to specialize in project management for larger campaigns or work with store communication at head offices. According to the Swedish Public Employment Service's forecasts, it is difficult to give an exact assessment of future prospects, as the profession is part of a broader occupational group with limited data. However, there are about 620 job openings in the field, indicating some demand for skills. Digitalization and a focus on customer experiences are expected to continue influencing the industry and creating new development opportunities.

Frequently asked questions about Butikskommunikatör

  • What does a Butikskommunikatör earn?
    - The average salary for a Butikskommunikatör is 41 100 SEK per month.
  • Are there significant salary differences between genders?
    - Yes, women earn 91% of what men do within the profession.
  • What education is required to become a Butikskommunikatör?
    - High school or post-secondary education in visual communication, design, or commerce is recommended.
  • What is the work environment like for Butikskommunikatörer?
    - The work environment is varied and can include work in stores, department stores, offices, and sometimes travel between locations.
  • How many job openings are there for Butikskommunikatörer?
    - There are approximately 620 job openings within the profession.
  • What is the highest and lowest salary for a Butikskommunikatör?
    - The highest salary is 45,600 SEK and the lowest is 36,200 SEK per month.
  • What are the career advancement opportunities?
    - You can advance to Visual Merchandiser, store manager, or work with concept development and project management.

Richard Andersson

Richard Andersson - 2025-07-16 10:15:06

Occupation
Who has the highest salary?
The highest salary for a Store communicator is 45600 kr. This salary belongs to a man working in the Privately employed workers with a unspecified education. The highest salary for a woman in this profession is 45100 kr.
Who has the lowest salary?
The lowest salary for a Store communicator is 36200 kr. This salary belongs to a woman also working in the Private sector. The lowest salary for a man in this profession is 44400 kr.
Salary distributed by age and sector
Age Women's salary as a percentage of men's Base salary Monthly salary
25-34 33800 kr 34900 kr
35-44 39900 kr 40700 kr
45-54 43900 kr 45000 kr
55-64 44900 kr 45300 kr
Snitt 91% 40200 kr 41100 kr
* Empty columns indicate that the statistical data was insufficient to allow for a statistically significant conclusion.
Salary per sector
Salary based on education
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About the data

All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.

All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.

Profession Store communicator has the SSYK code 3432, which we use to match against the SCB database to obtain the latest salary statistics.

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