- Salary statistics
- Advertiser
Advertiser
31 800 - 37 800 kr / month
Women earn 85% of what men do.
Industriell tillverkning
Salary progression Advertiser
What does an Advertisement Designer do? – Tasks and Work Environment
An Advertisement Designer primarily works on preparing, designing, and publishing advertisements across various media, both digital and print. Responsibilities include text editing, image handling, and ensuring that the ad material complies with current guidelines and technical requirements. The work is usually performed in close collaboration with marketing departments, salespeople, and technical specialists. The work environment is often office-based but can also include remote work or shift work depending on the employer’s needs and production deadlines.
Salary development over time
Over the past three years, salary development for Advertisement Designers has been relatively stable but shows some dynamics. In 2022, the average salary was 33,000 SEK per month, increasing to 34 800 SEK in 2023. In 2024, the average salary has slightly decreased to 34 700 SEK. The total increase from 2022 to 2024 is approximately 5.1%. The slight decrease between 2023 and 2024 may be due to changing market conditions, increased competition, or automation of certain tasks. Despite the slower growth rate, the profession has maintained a stable salary level, indicating continued demand and value for the skills of an Advertisement Designer in the job market.
Advertisement Designer salary – complete overview
- Average salary: 34 700 SEK/month
- Lowest salary: 31,800 SEK/month
- Highest salary: 37,800 SEK/month
- Hourly wage: 209 SEK
- Gender differences: Men earn 37 700 SEK, women 31 900 SEK (85% of men's salary)
- Regional differences: Data not available
Education and qualifications
The path to becoming an Advertisement Designer often involves a high school vocational education in media, graphic production, or equivalent, but many employers also require post-secondary studies or practical experience. Technical skills in layout programs, image editing, and digital publishing are central, as is the ability to work accurately under time pressure. Internships or trainee positions are common and provide valuable industry experience.
- High school vocational education: Media or graphic focus, 3 years
- Post-secondary courses: In layout, prepress, or digital publishing
- Certifications: Software skills (e.g., Adobe InDesign, Photoshop)
- Internships: Recommended to increase employability
- Prerequisites: Basic computer skills and attention to detail
Many Advertisement Designers have backgrounds in graphic design or printing technology, which gives them a unique understanding of both the creative and technical aspects of publishing. This combination of skills makes the profession especially attractive for those interested in the intersection of communication and technology. The ability to quickly adapt to new digital tools is often crucial.
Common benefits and compensations
Advertisement Designers are often offered benefits such as wellness allowances, flexible hours, and remote work options. Some employers provide employee discounts, professional development, and subsidized lunches. Work clothing and ergonomic aids may also be available, especially at larger companies with high production rates.
Competition and challenges
The profession of Advertisement Designer is competitive, especially in larger cities where many with similar education seek employment. Digitalization has increased demands for technical skills, and employers often prioritize candidates with experience in modern publishing tools and a good understanding of digital workflows. Ongoing changes in the media landscape require designers to be flexible and quickly adopt new methods. Automation and AI tools may, in the long term, change the role, increasing the need for continuous skill development. Nevertheless, many job opportunities exist within the profession, providing good prospects for those who stay updated and technologically skilled.
Tips for aspiring Advertisement Designers
To succeed as an Advertisement Designer, it’s beneficial to combine technical interest with accuracy and creativity. Developing a keen eye for detail helps ensure that ads are correct and attractive, while good collaboration skills facilitate teamwork with marketing and production colleagues. The ability to work systematically under pressure is crucial, especially with tight deadlines or large campaigns. Staying updated on new tools and trends in digital publishing is also important, as methods evolve rapidly. A curious mindset and interest in communication and layout will make the work more enjoyable and successful. Finally, ongoing education and participation in courses are recommended to keep skills current and attractive in the job market.
Key facts about Advertisement Designers
- Education level: High school or post-secondary education in media/graphics
- Work environment: Office-based, often with remote work options
- Typical employment type: Privately employed
- Demand: 1,437 available jobs in the profession
- Special skills: Layout and publishing tools (e.g., InDesign)
Career paths and future prospects
After three to five years in the profession, an Advertisement Designer can advance to more specialized roles such as prepress technician, graphic producer, or project manager in media production. Some choose to deepen their expertise in digital marketing or move into art director positions. Forecasts from the Employment Service show a significant number of available jobs in the broader field, with 1,437 registered positions, although specific future outlooks for Advertisement Designers are limited due to sparse statistical data. The profession is influenced by changes in the printing and media industries, where digitalization and automation create new opportunities for those willing to further develop their skills.
Frequently asked questions about Advertisement Designers
- What does an Advertisement Designer earn?
- The average salary is 34 700 SEK per month, but this varies based on experience, employer, and gender. - Are there salary differences between men and women?
- Yes, men earn on average 37 700 SEK and women 31 900 SEK, which means women earn 85% of men's salaries. - What education is needed to become an Advertisement Designer?
- High school education in media or graphic production is most common, but post-secondary courses and certifications are advantageous. - How is the job market for Advertisement Designers?
- There are 1,437 available jobs, indicating strong demand for qualified candidates. - What are the tasks of an Advertisement Designer?
- Tasks include designing, publishing, and quality assurance of ads in digital and print media. - What are common benefits?
- Wellness allowances, flexible hours, remote work, and professional development are often provided. - What is the average pay for a part-time Advertisement Designer?
- The average hourly rate is 209 SEK.
Salary distributed by age and sector
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 55-64 | 35900 kr | 36300 kr | |
| Snitt | 85% | 34400 kr | 34700 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 34800 kr | 34800 kr | |
| 35-44 | 35500 kr | 35500 kr | |
| 45-54 | 36200 kr | 36200 kr | |
| 55-64 | 109% | 36100 kr | 36100 kr |
| Snitt | 105% | 35800 kr | 35800 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 34800 kr | 34800 kr | |
| 35-44 | 35500 kr | 35500 kr | |
| 45-54 | 36200 kr | 36200 kr | |
| 55-64 | 109% | 36100 kr | 36100 kr |
| Snitt | 105% | 35800 kr | 35800 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 55-64 | 35900 kr | 36300 kr | |
| Snitt | 84% | 34400 kr | 34700 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 55-64 | 35900 kr | 36300 kr | |
| Snitt | 84% | 34400 kr | 34700 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| Snitt | 85% | 37100 kr | 37700 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 45-54 | 35700 kr | 35700 kr | |
| 55-64 | 109% | 34500 kr | 34500 kr |
| Snitt | 105% | 34900 kr | 34900 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 45-54 | 35700 kr | 35700 kr | |
| 55-64 | 109% | 34500 kr | 34500 kr |
| Snitt | 105% | 34900 kr | 34900 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| Snitt | 84% | 37200 kr | 37800 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| Snitt | 84% | 37200 kr | 37800 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| Snitt | 85% | 31800 kr | 31900 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 34800 kr | 34800 kr | |
| 35-44 | 36500 kr | 36500 kr | |
| 55-64 | 109% | 37700 kr | 37700 kr |
| Snitt | 105% | 36500 kr | 36500 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 34800 kr | 34800 kr | |
| 35-44 | 36500 kr | 36500 kr | |
| 55-64 | 109% | 37700 kr | 37700 kr |
| Snitt | 105% | 36500 kr | 36500 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| Snitt | 84% | 31700 kr | 31800 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| Snitt | 84% | 31700 kr | 31800 kr |
About the data
All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.
All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.
Profession Advertiser has the SSYK code 7321, which we use to match against the SCB database to obtain the latest salary statistics.
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